04 — QUALITY: Thank-You Page
Pass threshold: 90 / 100 When to run: After every create or update, before sharing with Kathryn.
Structure (20 points)
| # | Check | Points | ||
|---|---|---|---|---|
| 1 | Page has exactly 3 major sections: Header, Confirmation, Pitch + Footer | 4 | ||
| 2 | | 3 | ||
| 3 | Page title follows pattern: "[Confirmation phrase] | [Brand Name]" (e.g., "You're In — Check Your Inbox | Practice Builders") | 2 |
| 4 | Confirmation section appears first after header — dark background, centered text, headline confirms delivery | 4 | ||
| 5 | Pitch section appears after confirmation — light background, left-aligned, contains sessions/deliverables + details card + CTA | 4 | ||
| 6 | Footer is Meta-compliant with all required elements (see Compliance section below) | 3 |
Copy Quality (25 points)
| # | Check | Points |
|---|---|---|
| 7 | Confirmation headline names the lead magnet in full — no acronyms | 3 |
| 8 | Confirmation body tells them exactly where to find it (inbox, spam folder, promotions tab) | 3 |
| 9 | Pitch section has a bridge line ("While You're Here" or equivalent) — transitions from confirmation to offer naturally | 2 |
| 10 | Pitch headline connects the lead magnet to the next offer — shows the gap between what they got and what they need | 4 |
| 11 | Pitch body copy is specific: what the offer is, what they do, what they walk away with. No vague promises. | 4 |
| 12 | Zero forbidden terms: no CIB, PB, AOS, CPM, early bird, founding cohort, beta pricing, leverage, synergy, journey, game-changer, crush it | 3 |
| 13 | Passes copy-qc.md — no P1 violations (twinning, mirror reversals, question-revelation arcs). No unresolved P2 violations. | 3 |
| 14 | Passes voice.md read-aloud test — every line sounds like something Kathryn would say in conversation | 3 |
Design & Brand (20 points)
| # | Check | Points |
|---|---|---|
| 15 | Correct brand variant applied — CYP or AOS palette, fonts, and logo. No mixing. | 4 |
| 16 | All styles are inline — no CSS var() in output. Only |