02 — TERMINOLOGY: Thank-You Page
Locked vocabulary for the Thank-You Page kit. These terms have precise meanings in this system.
Page Structure Terms
| Term | Meaning | NOT This |
|---|---|---|
| Confirmation section | The top section that tells the visitor their lead magnet is coming. Hero-styled, dark background, centered text. | Not the email confirmation. Not a receipt. The confirmation section is the visual block on the page. |
| Pitch section | The section below confirmation that sells the next offer. Light background, left-aligned copy with sessions/deliverables and a CTA. | Not a sales page. Not a full offer page. The pitch section is a single, focused upsell block — enough to create interest, not enough to close the sale alone. |
| Details card | The bordered card inside the pitch section showing date, time, format, and price. Uses left border accent and subtle background. | Not a pricing table. Not a checkout module. A details card is a scannable summary block. |
| Reassurance line | One line below the CTA button that addresses the most likely hesitation. Small, muted text. | Not a guarantee. Not a refund policy. A reassurance line removes one specific objection in one sentence. |
| Bottom note | A brief note below the reassurance line, separated by a thin rule. Provides additional context (e.g., "Works with any large language model"). | Not a disclaimer. Not a footer element. A bottom note adds context without selling. |
Page Role Terms
| Term | Meaning | NOT This |
|---|---|---|
| Thank-you page | The page shown immediately after opt-in form submission. Confirms delivery + pitches the next offer. | Not a receipt page. Not a dashboard. Not a landing page. It is a transitional page between opt-in and the next funnel step. |
| Lead magnet | The free asset the visitor just requested. Could be a skill file, a PDF, a checklist, a template. | Not the email that delivers it. The lead magnet is the thing; the email is the vehicle. |
| Next offer | The paid product or event being pitched on the thank-you page. One offer only — no menus, no options. | Not an upsell modal or popup. The next offer pitch is a section on the page, not an interruption. |
| Upsell / bump | Industry terms for selling a next step immediately after an initial conversion. In this kit, it is implemented as the pitch section — not as a checkout add-on or popup. | Not a checkout bump (added to cart). Not a popup. The pitch section is content on the page. |
Pricing Terms
| Term | Meaning | NOT This |
|---|---|---|
| Launch pricing | Time-limited introductory price for a new offer. The only acceptable urgency framing. | Not "founding cohort." Not "early bird." Not "beta pricing." Not "introductory rate." These are forbidden. |
| Returns to $X | The future price stated alongside launch pricing. Must be a real planned price, not manufactured urgency. | Not "was $X" (implies discount). Not "normally $X" (same problem). "Returns to" means the price will actually go up. |
Technical Terms
| Term | Meaning | NOT This |
|---|---|---|
| Inline styles | All CSS written directly in style="" attributes on HTML elements. No |