01 — CONTEXT: Thank-You Page
Input definitions, validation rules, and what each mode requires.
Mode 1 Inputs — Create Thank-You Page
| Input | Required | Example | Used For |
|---|---|---|---|
| Lead magnet name | Yes | "Client Intelligence Brief" | Confirmation headline, body copy |
| Lead magnet delivery method | Yes | "Email with download link" or "Instant download" | Confirmation copy — tells them where to find it |
| Lead magnet one-line description | Yes | "AI skill file + quick-start guide for client call prep" | Confirmation section context |
| Next offer name | Yes | "The Build" | Pitch section headline and body |
| Next offer one-line pitch | Yes | "3-session live event where you install three AI skills on your computer" | Pitch section lead copy |
| Next offer details | Yes | Sessions/modules, what they walk away with, dates, price, format | Pitch section content — sessions list, deliverables, details card |
| Next offer CTA URL | Yes | https://thepracticebuilders.ai/the-build | CTA button destination |
| Next offer CTA text | Yes | "Learn More About The Build" | CTA button label |
| Next offer price | Yes | "$47" | Details card |
| Next offer pricing context | No | "Launch pricing (returns to $97 after April 22)" | Details card subtext. Use "Launch pricing" — not "founding cohort," "early bird," or "beta." |
| Brand variant | Yes | "CYP" or "AOS" | Determines color palette, fonts, logo, footer entity |
| Header CTA URL | No | Same as next offer CTA URL | Header button link (defaults to next offer CTA URL) |
| Header CTA text | No | "Join The Build" | Header button label |
| Reassurance line | No | "You keep everything you build. No subscription. No platform lock-in." | Below CTA — addresses hesitation |
| Bottom note | No | "Works with any large language model." | Below reassurance, separated by rule |
Validation Rules — Mode 1
- Lead magnet name must be spelled out in full. No acronyms in customer-facing copy. "Client Intelligence Brief" — not "CIB."
- Next offer must have a live URL. The CTA button links to an existing page. Do not build a thank-you page for an offer that has no destination.
- Brand variant must be specified. CYP uses Fraunces + Montserrat, deep teal palette, Practice Builders branding. AOS uses Cormorant Garamond + Inter, charcoal palette, Advisory OS branding. No hybrid.
- Price must be a real number. No "TBD" or "coming soon" — the price appears on the page.
- "Launch pricing" is the only acceptable urgency framing. Not "founding cohort," "early bird," "beta pricing," or "introductory rate."
- No scroll-reveal animations. Pages are static HTML with hover states only.
- No CSS
var()in final output. Every color value hardcoded as hex. Inline styles throughout.
Mode 2 Inputs — Improve This Kit
| Input | Required | Source | Used For |
|---|---|---|---|
| Kit location | Yes | content/frameworks/kit-thank-you-page/ | Which kit to improve |
| Trigger | Yes | One of: QC failure, manual output changes, system suggestion | Determines which files to update |
| Updated output | If applicable | The corrected or improved HTML file | Replaces file 03 (golden example) |
| QC findings | If applicable | Specific checklist items that failed or were missing | Updates file 04 (quality) |
| Process changes | If applicable | Steps that were wrong, missing, or in wrong order | Updates file 05 (output skill) |
Validation Rules — Mode 2
- Always read the current kit files before making changes. Never update blindly.
- Changes propagate. If you update the golden example, check whether the output skill and quality checklist still match.
- Never remove a quality check without a reason. Quality checks accumulate — they represent lessons learned.
- Document what changed and why. Add
at the bottom of HTML files, or a## Change Logsection for markdown files.
Input Priority Hierarchy
When inputs conflict or are ambiguous:
- The golden example wins for structure, format, and visual patterns
- Kathryn's description wins for audience, purpose, and content
- Brand reference files win for colors, fonts, and design tokens
- Voice reference wins for tone, vocabulary, and copy patterns
- Compliance files win for footer disclaimers and FTC/Meta language
Brand Variant Reference
CYP (Creating Your Plan / Practice Builders)
| Element | Value |
|---|---|
| Primary background | #0f2d3e (Deep Teal) |
| Gradient | #0f2d3e → #3e666e (Deep Teal → Slate Teal) |
| Light background | #f1ede6 (Cream) |
| Text on dark | #f1ede6 (Cream) |
| Text on light | #334155 (Slate) |
| Muted text | #64748b (Muted Slate) |
| Gold accent | #b79d64 |
| Heading font | Fraunces, serif |
| Body font | Montserrat, sans-serif |
| Logo | Practice Builders icon (white) |
| Footer entity | "Practice Builders is a brand of Creating Your Plan" |
| kathryn@creatingyourplan.com | |
| Domain | thepracticebuilders.ai |
AOS (Advisory OS)
| Element | Value |
|---|---|
| Primary background | #1a1a1a (Charcoal) |
| Gradient | #1a1a1a → #0f0f0f (Charcoal → Deep Black) |
| Light background | #f5f4f0 (Cream) |
| Text on dark | #f5f4f0 (Cream) |
| Text on light | #4a5a6a (Slate Blue) |
| Muted text | #8a8680 (Stone) |
| Gold accent | #b79d64 |
| Heading font | Cormorant Garamond, serif |
| Body font | Inter, sans-serif |
| Logo | Advisory OS |
| Footer entity | "Advisory OS" |
| kathryn@advisoryos.ai | |
| Domain | advisoryos.ai |
Gold (#b79d64) is shared across both brands. It is the one constant.
External QC Dependencies
| File | When to Run | What It Catches |
|---|---|---|
business-aos/reference/brand/copy-qc.md | After writing all copy, before final build | AI-generated language patterns (twinning, three-beat lists, mirror reversals, etc.) |
business-aos/reference/core/voice.md | While writing copy | Vocabulary, tone, cadence — the "would Kathryn say this?" test |
vip/.claude/lenses/ftc-compliance.md | After writing pitch section | Income claims, false scarcity, endorsement rules |
vip/.claude/lenses/meta-policy.md | After final build | Meta ad policy compliance for pages that receive paid traffic |