Skill Delivery Page Kit — Terminology
Locked Terms
| Term | Means | NOT |
|---|---|---|
| Skill | A Claude .md file the user uploads and runs | App, tool, bot, GPT, template, prompt |
| Download | Getting the skill file from the page | Get, claim, grab, unlock |
| Install | Adding the skill to Claude (one-time) | Set up, configure, onboard |
| Run | What the user does with the skill | Use, try, test, execute |
| Paste | How the user provides input | Upload, import, enter, input |
| Practice | The user's business | Company, firm (OK occasionally), business (too generic) |
| Practice owner | The person we're talking to | Founder, entrepreneur, solopreneur, business owner |
Delivery Page Voice
The delivery page is a landing page, not a blog post. Scannable sections, not flowing prose.
Hero: Centered, bold claim, one-line subtitle. The subtitle is the skill's positioning statement adapted for the page — slightly warmer than the skill file, but still direct.
Section copy: Short headers, bullet points, tables. Each section does one job. No section should require more than a 5-second scan to absorb.
CTA: Direct, no pressure. "Download Skill File" not "Get Your Free Copy Now!" The subtext is one line about what they're getting, not a sales pitch.
Series framing: Light, forward-looking, not a sales pitch. "Next skill drops in about a week" not "Don't miss the next one!"
Setup instructions: Step-numbered, exact UI paths. Same voice as the quick-start guide — casual, assumption-free.
Forbidden Constructions
| Don't Write | Write Instead |
|---|---|
| "Get Your Free Copy Now!" | "Download Skill File" |
| "Unlock this powerful skill" | [Skill name as the button text, or "Download Skill File"] |
| "Don't miss the next one!" | "Next skill drops in about a week." |
| "Sign up to get notified" | "Follow along on LinkedIn or stay on this list." |
| "This game-changing skill..." | [State what it does: "Two minutes. One brief. Every call handled."] |
| "You'll love how easy it is" | [Show the steps: "Upload. Type the trigger phrase. Paste emails."] |
Content Rules
No mention of price, Intensive, or paid offers on the delivery page. The page is a pure gift. Series framing ("Skill 1 of 5") is the only forward-looking element.
No marketing funnel language. The page doesn't "capture" or "convert." It delivers a skill and helps someone set it up.
Output sections are described, not sold. "Rolling Items Alert — Things slipping across emails without anyone noticing" not "Our proprietary algorithm detects critical items at risk."
Series list uses two states only: Current (bold, gold bullet) and Upcoming (stone/muted). No "completed" or "locked" states.