[CTA_TEXT]

[AUDIENCE IDENTIFIER]

[HEADLINE]
[EMPHASIZED WORD]

[SUBHEAD — clarify what they get, timeline, outcome]

[CTA_TEXT] [CTA_SUBTEXT — lower commitment anxiety]

The Problem

[PROBLEM HEADLINE — mirror their experience]

[PARAGRAPH 1 — validate what they've built, acknowledge success]

[PARAGRAPH 2 — what they've tried that hasn't worked]

[CORE INSIGHT — the real problem underneath the symptoms]

[PARAGRAPH 3 — what they actually need (transition to solution)]

The Distinction

[DISTINCTION HEADLINE]

[INTRO — why this costs what it costs]

[LOWER PRICE] [LABEL]

"[WHAT CHEAP VERSION SOUNDS LIKE]"

[WHY CHEAP VERSION DOESN'T WORK]

[YOUR PRICE] [LABEL]

"[WHAT YOUR VERSION SOUNDS LIKE]"

[WHY YOUR VERSION IS WORTH IT]

[ADDITIONAL CONTEXT — e.g., why timeline is possible, what makes this work]

How We Find It

[FRAMEWORK HEADLINE — e.g., Symptom → Constraint → System]

[FRAMEWORK EXPLANATION]

01

[STEP 1 NAME]

[STEP 1 DESCRIPTION]

02

[STEP 2 NAME]

[STEP 2 DESCRIPTION]

03

[STEP 3 NAME]

[STEP 3 DESCRIPTION]

[EXAMPLE 1 NAME]
[EXAMPLE 2 NAME]
[STEP 1]

"[EXAMPLE 1 — STEP 1 CONTENT]"

[STEP 2]

[EXAMPLE 1 — STEP 2 CONTENT]

[STEP 3]

[EXAMPLE 1 — STEP 3 CONTENT]

Outcome

[EXAMPLE 1 — OUTCOME]

[STEP 1]

"[EXAMPLE 2 — STEP 1 CONTENT]"

[STEP 2]

[EXAMPLE 2 — STEP 2 CONTENT]

[STEP 3]

[EXAMPLE 2 — STEP 3 CONTENT]

Outcome

[EXAMPLE 2 — OUTCOME]

Your Time Investment

[TIME HEADLINE]

[INTRO — this isn't coaching, you're not implementing]

[SESSION 1 LABEL]

[DURATION]

[WHAT HAPPENS — from their perspective]

[SESSION 2 LABEL]

[DURATION]

[WHAT HAPPENS]

[SESSION 3 LABEL]

[DURATION]

[WHAT HAPPENS]

[SESSION 4 LABEL]

[DURATION]

[WHAT HAPPENS]

Between sessions: [WHAT HAPPENS BETWEEN — async, no homework, total time commitment]

What You Get

[DELIVERABLES HEADLINE]

[DELIVERABLE 1]

[DESCRIPTION]

[DELIVERABLE 2]

[DESCRIPTION]

[DELIVERABLE 3]

[DESCRIPTION]

[DELIVERABLE 4]

[DESCRIPTION]

Who This Is For

[QUALIFICATION HEADLINE]

This is for you if…

  • [CRITERIA 1]
  • [CRITERIA 2]
  • [CRITERIA 3]
  • [CRITERIA 4]
  • [CRITERIA 5]

This is not for you if…

  • [DISQUALIFIER 1]
  • [DISQUALIFIER 2]
  • [DISQUALIFIER 3]
  • [DISQUALIFIER 4]
  • [DISQUALIFIER 5]

What Happens

[PROOF HEADLINE]

Investment

[INVESTMENT HEADLINE]

[PRICE]

[PRICE CONTEXT — timeline, sessions, scope]

Includes

  • [INCLUDE 1]
  • [INCLUDE 2]
  • [INCLUDE 3]
  • [INCLUDE 4]
  • [INCLUDE 5]
[CTA_TEXT] [CTA_SUBTEXT]

Common Questions

[FAQ HEADLINE]

"[OBJECTION 1]"

[ANSWER 1]

"[OBJECTION 2]"

[ANSWER 2]

"[OBJECTION 3]"

[ANSWER 3]

"[OBJECTION 4]"

[ANSWER 4]

[FINAL CTA HEADLINE]

[FINAL CTA SUBTEXT]

[CTA_TEXT] [CTA_SUBTEXT]