Quality Control Checklist
Visitor knows who this is for within 5 seconds
Visitor knows what they get within 5 seconds
Clear what to do next (single primary CTA visible)
Headline communicates value; if clever, subhead does the work
Subtext under CTA lowers commitment anxiety
No ambiguity about investment amount
Timeline, sessions, deliverables are explicit
Clear why this costs what it does vs. cheaper alternatives
Deliverables are realistic for scope/timeline
Distinction from coaching, templates, courses, etc.
Before/after clear, not generic praise
Quantified or tangible result mentioned
Featured testimonial has visual break with key insight
Name, title, company for each testimonial
Every testimonial earns its place; no generic praise
Not softball questions; actual skepticism handled
Not defensive or evasive; honest responses
Clearly filters wrong-fit prospects
Why this timeline is realistic is explained
One dominant action; no competing CTAs
Appears in header, hero, investment, final section
Not "Learn More" — action-oriented and clear
Every section leads toward or includes CTA access
Each section does unique job; no repeated information
Tight copy; no filler or fluff
Tone matches brand throughout
"Stalled" not "stuck" (except "stuck in your head")
Can identify each section's job by skimming
Section labels help orient reader
Gold border on For You; muted on Not For You
Pull quotes, visual breaks prevent walls of text
Cards have translateY + shadow on hover
Active/selected elements show gold fill
Clicks show new information, not cosmetic only
Clear this is done-for-you, not advisory
Not curriculum or training
Custom build, not DIY resources
Page renders correctly on mobile devices
CTAs, footer links, social links functional
Colors, typography, spacing match AOS system
Copyright, privacy, terms, disclaimer present