Source: frameworks/kit-micromagnet/03-micromagnet-golden-example.md

MicroMagnet Factory — Golden Example

The Reference Product

LinkedIn About Section Rewriter — the first MicroMagnet produced by this factory.

What It Does

Takes a rough description of what someone does and produces a ready-to-paste LinkedIn About section in their voice.

Why It's the Golden Example

It passes all seven MicroMagnet criteria:

Criterion	How It Passes
Splinter, not tree	One problem: bad LinkedIn About section. Not "fix your whole LinkedIn presence." Core skill action runs in under 2 minutes.
Produces output	A complete About section — copy, paste, done. Not a score or analysis.
Pre-AI precedent	Personal branding consultants charge $500-$2K for LinkedIn profile optimization.
Doesn't cannibalize	LinkedIn copy is not what Practice Builders sells. Practice Builders builds practice infrastructure.
Hot + Safe	Everyone with a LinkedIn profile wants this. Paste a paragraph, get it back in 2 minutes.
Complete solution	After running it, they're done. Paste into LinkedIn. No step 2.
The Gap	Leaves unsolved: everything else on their LinkedIn profile (headline, featured, experience, posts). Points to a broader profile-build offer as the adjacent next step.

Positioning Note

The example ships Niche — specifically for LinkedIn (one platform). A Universal version would generalize to "any platform profile rewriter" but loses the specific traction LinkedIn provides. Some splinters are better kept niche. This is one.

Files

Asset	Location
Skill file	`content/business/marketing/campaigns/practice-builders-os/wip/linkedin-about-rewriter-skill.md`
Quick-start guide	`content/business/marketing/campaigns/practice-builders-os/wip/linkedin-about-rewriter-quick-start.md`

What to Study Before Building

Read the skill file and note:

YAML frontmatter — how the description field includes trigger phrases naturally
Prospect-facing framing — opens with what the user gets, not with internal structure
What You Paste / What You Get Back — the promise at the top, before the method
The Method — cheat code expanded into working instructions Claude follows. Constraints live inline, not in a separate Rules section.
Output template — complete structure with every section placeholder, copy-pasteable
The Next Step — CTA PowerUp, 3 sentences, one link

What you will NOT see in the shipped skill file (these live in the kit, not in the output):

Core Principle section
Standalone Rules section
Embedded Quality Check table
What Makes This Different essay

Architecture Pattern

Input:    Rough description (paste what you'd say at dinner)
          ↓
Process:  Read for voice → match register → structure into sections
          ↓
Output:   Hook → Positioning → Credibility → Services → Location → CTA
          ↓
Result:   Copy. Paste into LinkedIn. Done.

Every MicroMagnet follows this pattern: messy input → structured transformation → immediately usable output.

Nano Pattern

The nano extracted from this micromagnet: the Hook formula alone, delivered as a one-page swipe file with 5 worked examples. Pulled from the skill's first method step. No CTA. Works standalone — a prospect can use the Hook swipe without running the full rewriter.

File: linkedin-about-rewriter-nano.md (when built)