Source: frameworks/kit-micromagnet/00-micromagnet-start-here.md

MicroMagnet Factory — Start Here

What This Kit Does

This kit produces a free AI product (a Claude skill) designed as a lead magnet. One micro-problem in, one ready-to-give-away skill out. The skill solves a tiny, persistent problem for your audience and produces immediate output they use the same day.

Based on two models:

SC's play: Build an AI version of a product people used to pay for. Give it away free.
Taki Moore's MicroMagnet: A complete solution to a tiny problem. Not information. Not a diagnostic. A result.

Two Intake Paths

The Factory accepts micro-problems from two entry points. Same production workflow downstream.

Path	Start With	Use When
Audience-theory (Step 0a)	Reference files for audience, operating law, voice	You're planning production from strategic direction, not reacting to a specific conversation
Source-driven (Step 0b)	Raw source material — client transcript, voice memo, op-ed, someone else's training	You have specific source material to mine and want splinters grounded in real signal

Both paths produce the same output at Step 2: a validated micro-problem with the six MicroMagnet criteria passed. Steps 3-8 are identical from there.

If Kathryn names the micro-problem directly, skip Step 0 entirely and go to Step 1.

What It Produces

#	Asset	Format	Purpose
1	Skill File	`.md`	The product — Claude reads this and produces the output
2	Quick-Start Guide	`.md`	Setup instructions for the recipient
3	Nano	`.md`	Single-step extraction of the skill's highest-value move, for DM drops and re-engagement

If the micro-problem is built for Both positioning (Niche + Universal), the Factory produces six files: a skill + quick-start + nano for each positioning.

Where It Sits in the Pipeline

[MicroMagnet Factory] ──→ [Delivery Page Kit] ──→ [Handraiser Post Kit] ──→ [DM Kit]
     You are here           Build the page          Write the post           Write the DMs

The factory produces the product. Everything downstream distributes it.

The MicroMagnet Criteria

Every product this kit builds must pass all seven:

#	Criterion	Test	Fail Example
1	Splinter, not tree	Does it solve ONE tiny persistent problem that the user can act on in under 2 minutes once the skill is installed?	"Build your entire content strategy" — too big. "30-minute tiering sort" — core action exceeds the 120-second bar.
2	Produces output, not analysis	Does the user walk away with something they use immediately?	A diagnostic score, an assessment, a report — those analyze, they don't produce
3	Pre-AI precedent	Did people used to pay for this before AI?	If nobody ever charged for it, the perceived value is low
4	Doesn't cannibalize	Does it leave the paid offer untouched?	Giving away SOPs when your service builds SOPs — that's giving away the store
5	Hot + Safe	Does the user want it AND can they get/use it with zero friction?	Requires an export from their CRM, or a 10-minute setup — too much friction
6	Complete solution	After running it, are they done? No next step required?	"Step 1 of 5" — that's a funnel, not a MicroMagnet
7	The Gap	Can you name one adjacent problem this deliberately leaves unsolved — the one the CTA destination addresses?	If the micromagnet solves everything, the CTA makes no sense. Over-delivery trains prospects that free is enough.

If any criterion fails, pick a different micro-problem or redesign.

Positioning (Niche vs. Universal)

Every micro-problem is positioned for one of two contexts. The design brief names which.

Niche — practice-type-specific framing. Used for one-to-one client work, narrow paid traffic, or vertical-specific campaigns.
Universal — the same cheat code, translated one layer up to apply to any sub-$500K solo professional services practitioner. Used for top-of-funnel, broad LinkedIn, cold traffic.

Some splinters are inherently niche-bound (reconciling 1099-NEC errors against K-1 reporting) and don't generalize. Mark these Universal: N/A and ship as niche-only.

Some micro-problems get built for Both positioning. Same cheat code, two titles, two splinter framings, two sets of examples. Factory produces doubled outputs — skill + quick-start + nano for each.

Skill Architecture (Prospect-Facing Shipped Output)

Every MicroMagnet skill follows this structure. The skill is a prospect-facing product, not an internal tool — it strips internal scaffolding before shipping.

Section	Purpose	Prospect-Facing Register
YAML Frontmatter	Name, description, triggers, metadata	—
Heading + Positioning	One line — what this gives them	Direct: "Turn X into Y in under 2 minutes."
What You Paste	Input spec in plain language	"Paste your..." — user-facing
What You Get Back	Numbered 3–5 deliverables	The promise at the top
The Method	Cheat code expanded into working instructions Claude follows, with constraints inline	Instructional to Claude
Output	Fenced template the prospect receives	Shows the exact thing they get
The Next Step	CTA PowerUp block, 3 sentences max, ending in link	Clear path to next logical thing

Stripped from shipped output (stays in internal-tool kits, not in the shipped skill):

Core Principle section
Quality Check section embedded in output
Standalone Rules section (constraints move inline into The Method)
What Makes This Different section

Trademark rule. The framework name gets ™ on first use and on every heading where it appears ("The 3-Touch Reset™," "The Wrong-Fit Filter™"). Step names inside the framework do NOT get ™ — they stay plain ("The Triage," "The Reason Check"). Trademark the framework, not its sub-components.

File Inventory

File	Purpose	When to Use
`00-micromagnet-start-here.md`	Orientation — criteria, architecture, inventory, intake paths	Start here every time
`01-micromagnet-context.md`	Required inputs, mode classification, validation gates, design brief template	Before every build
`02-micromagnet-terminology.md`	Locked vocabulary	Reference when writing
`03-micromagnet-golden-example.md`	Pointer to LinkedIn About Rewriter	Study before building
`04-micromagnet-quality.md`	QC checklist	Run after every build
`05-micromagnet-output-skill.md`	Production workflow — step by step	Follow for every build

Relationship to Other Kits and Skills

Skill Build Kit (content/frameworks/kit-skill-build/): The MicroMagnet Factory borrows the skill file architecture from the Skill Build Kit but replaces the concept brief phase with MicroMagnet-specific validation. If you're building a PCC skill or Intensive skill, use the Skill Build Kit instead.

Content Brief skill (content/business/marketing/skills/content-brief-skill.md): Fast-path alternative for mining source material when the full Kit is overkill. Produces a 12-section concept brief. Its output feeds Step 1 of this Kit — translate the concept brief's Cheat Code, Positioning, Gap, and Nano spec into the Kit's Design Brief format and proceed from Step 2.

Micro Magnet Generator skill (content/business/marketing/skills/micro-magnet-generator-skill.md): Fast-path alternative for producing a micromagnet + nano from a concept brief without the full Kit's testing protocol or quick-start production. Produces a ship-able-feeling artifact that is not production-ready — anything the Generator produces must pass the Kit's QC and quick-start production before shipping.

Skill Delivery Page Kit (content/frameworks/kit-skill-delivery-page/): After the MicroMagnet is built, the delivery page is the next asset.

Handraiser Post Kit (content/frameworks/kit-handraiser-post/): The LinkedIn post that distributes the MicroMagnet. Requires tested skill with real output examples.

Golden Example

The LinkedIn About Section Rewriter is the golden example for this kit:

Skill file: content/business/marketing/campaigns/practice-builders-os/wip/linkedin-about-rewriter-skill.md
Quick-start: content/business/marketing/campaigns/practice-builders-os/wip/linkedin-about-rewriter-quick-start.md

The example is positioned Niche (one platform — LinkedIn). See 03-micromagnet-golden-example.md for the full pattern.