Intensive Concept Brief Kit — QC Checklist

Run this checklist after building. Every item is pass/fail. Fix failures before proceeding to the Intensive Build Kit.

1. Header & Promise

• [ ] Header includes: date, status, working title, price ($97), format (3 x 90 min), target dates
• [ ] Promise is one paragraph — specific outcomes, not vague
• [ ] Tagline is one line — memorable, not a summary
• [ ] "What they should feel" lines present (signing up + after)

2. Audience

• [ ] Audience described in their language — their words quoted
• [ ] Critical traits that affect session design called out (e.g., "NOT technical")
• [ ] Two converging ICPs identified (Practice Builders + AOS)

3. The Arc

• [ ] 3 sessions with theme, one-sentence version, and skill name
• [ ] Each one-sentence version names what user DOES and what they WALK AWAY WITH
• [ ] Narrative line connecting all 3 sessions
• [ ] Each session builds on the previous (not 3 independent topics)

4. The Groundwork

• [ ] 3 steps with time estimates totaling ~40 minutes
• [ ] Hybrid model documented: readable documents + structured reference files
• [ ] Non-completer plan present
• [ ] What participants see vs. what's actually produced — both documented

5. Session Design

• [ ] All 3 sessions have minute-by-minute beat tables
• [ ] Session 1 includes "The Reveal" (showing what Groundwork built)
• [ ] Session 2 includes skill anatomy teaching
• [ ] Session 3 includes "Close the Loop" + dual conversion pitch
• [ ] Every session ends with "Tee up tomorrow" or "What's next"
• [ ] Every session has quick wins / social proof segment
• [ ] Every session has "They walk away with" list — specific artifacts, not vague outcomes
• [ ] Session rhythm follows: Teaching → Demo/Install → Run on Real Data → Quick Wins + Bridge

6. IP Direction

• [ ] One IP table per session + one for the Groundwork
• [ ] Every IP source has a specific file path in the vault
• [ ] Every IP source has a methodology depth rating (Deep/Partial/Needs Review/Gap/Reference)
• [ ] Vault IP library (ip-library/) searched first — GPTs are primary methodology source
• [ ] Micro-magnet archive searched for concepts not covered by GPTs
• [ ] Existing handraiser skills reviewed for transferable methodology
• [ ] Adaptation notes present: what changes from source IP to Intensive skill (input modality, Practice Brain integration)
• [ ] IP gaps flagged explicitly with "Content interview required"
• [ ] No IP source listed without a file path

7. Design Constraint Check

• [ ] 5 constraints checked: can't fail, sustainable, win fast, non-technical, 10-100x value
• [ ] Each constraint has a specific explanation (not generic)
• [ ] Quality bar quote present

8. Cohesion Check

• [ ] Handraiser → Intensive skill mapping table present
• [ ] Each job shows: free version, paid version, what makes it more powerful
• [ ] Handraiser skills NOT in the Intensive accounted for (where they live instead)

9. Build Order

• [ ] All assets needed listed with status and blocking flags
• [ ] Dependency tree shows what must be built before what
• [ ] Practice Brain architecture identified as a foundation dependency
• [ ] Kathryn's demo data identified as a dependency

10. Teaching Stories

• [ ] One teaching story identified per session + Email 1
• [ ] Each story has a status (Captured / Needs Capture / Blocker)
• [ ] Blockers flagged — stories that depend on running skills on real data

11. Open Questions

• [ ] All unresolved decisions listed with context
• [ ] Questions that affect build order flagged as higher priority
• [ ] No question left vague — each includes alternatives or context

12. Cross-Asset Consistency

• [ ] Skill names match between arc table, session design, IP sourcing, and build order
• [ ] Handraiser skill names match current campaign assets (not stale names)
• [ ] Price, format, and dates consistent throughout
• [ ] Practice Builders vocabulary used for participant-facing language
• [ ] AOS vocabulary used only for internal IP sourcing context