Intensive Concept Brief Kit — Start Here
What This Kit Does
This kit produces a validated direction document for an Intensive — a 3-session, build-along workshop where participants install and run skills on their own data. One concept brief per Intensive topic. The brief validates the arc, sources IP, checks design constraints, surfaces gaps, and feeds the Intensive Build Kit.
Each Intensive runs monthly with a different topic. The first is Find → Prove → Close (pipeline growth). Future topics: Offer Architecture, Client Delivery, Operations, etc. Each needs its own concept brief before building session content, skills, or the Field Guide.
What It Produces
| # | Asset | Format | Purpose |
|---|---|---|---|
| 1 | Intensive Concept Brief | .md | Validated direction — arc, IP sourcing, constraints, gaps, build order |
The Intensive Format (Locked)
| Property | Value |
|---|---|
| Price | $97 |
| Format | 3 sessions x 90 min, Tue/Wed/Thu |
| Pre-work | The Groundwork (~40 min) — guided conversations producing Practice Brain + Site Survey |
| Cadence | Monthly, each run has a different topic/system |
| Relationship | The Intensive IS Practice Builders Month 1 for each cohort |
| Dual conversion | "Keep building" → Practice Builders ($97/mo) / "Build it for me" → Advisory OS ($1,500-5K/mo) |
The Intensive Structure (Locked)
Every Intensive follows this structure regardless of topic:
| Component | What It Does |
|---|---|
| The Groundwork | Pre-work: guided Claude conversations → Practice Brain foundation + Site Survey |
| Session 1 | The shift + the reveal + demo + first skill install + run on real data + quick wins |
| Session 2 | Teaching + second skill install + run on real data + quick wins + connect to tomorrow |
| Session 3 | Teaching + third skill install + run on real data + close the loop + what's next + founding offer |
Each session follows the same rhythm: Teaching (0-12 min) → Demo/Install (12-50 min) → Run on Real Data (50-75 min) → Quick Wins + Bridge (75-90 min).
Prerequisites
| Dependency | Why | Blocking? |
|---|---|---|
| Practice Builders product decisions | The Intensive IS PB Month 1 — pricing, platform, founding offer must be decided | Yes for build, no for concept brief |
| Vault IP library review | Each session's skill needs IP sourcing | Yes |
| Handraiser skills (related ones) | Intensive skills are the Practice Brain version of handraiser skills — review what exists | Helpful, not blocking |
| Audience definition | Who's in the room affects session design | business-aos/reference/core/audience.md |
File Inventory
| File | Purpose | When to Use |
|---|---|---|
00-intensive-concept-brief-start-here.md | Orientation — format, structure, prerequisites | Start here every time |
01-intensive-concept-brief-context.md | Required inputs — the concept brief template | Before every build — complete inputs first |
02-intensive-concept-brief-terminology.md | Locked vocabulary — Practice Builders language system | Reference when writing |
03-intensive-concept-brief-golden-example.md | Structure analysis of the golden example | Study before building |
04-intensive-concept-brief-quality.md | QC checklist — pass/fail | Run after every build |
05-intensive-concept-brief-output-skill.md | Production workflow — step by step | Follow for every build |
Relationship to Other Kits
Skill Concept Brief Kit (content/frameworks/kit-skill-concept-brief/): Each Intensive session includes a skill. Those skills need their own concept briefs through the Skill Concept Brief Kit before building. The Intensive Concept Brief identifies WHICH skills are needed and sources their IP. The Skill Concept Briefs go deeper on each individual skill.
Skill Build Kit (content/frameworks/kit-skill-build/): Builds each Intensive skill after it has a concept brief. Same kit, same process — the Intensive skills are just more capable (Practice Brain integration).
Email Sequence Kit (content/frameworks/kit-email-sequence/): The offer-mode email sequence drives registrations. Needs the Intensive details (dates, price, sessions) from this concept brief.
Handraiser Post Kit / DM Sequence Kit: Handraiser skills drive the top of funnel. This concept brief maps how handraiser skills relate to Intensive skills (same job, different capability level).
Design Constraints & Quality Standards
Canonical source: business-aos/reference/core/operating-law.md — contains the Win Stack, quality bars, and design constraints that apply to everything Advisory OS produces. The Intensive must pass all universal constraints (can't fail, sustainable, win fast) plus Intensive-specific constraints (non-technical, 10-100x value).
Quality bar: $97 for 3 sessions should feel like $1,000+. Each session's output should be something they'd pay a consultant $500+ to produce — and they built it themselves in under an hour.
Golden Standard Reference
Golden example: content/business/marketing/content-pipeline/concept-briefs/intensive-concept-brief-practice-growth-os.md — first Intensive concept brief (Find → Prove → Close).