Handraiser Post Kit — QC Checklist

Run this checklist after building the full HTML reference doc. Every item is pass/fail. Fix failures before delivering.

1. HTML Document Structure

• [ ] Metadata header present: skill name, keyword, target ICP, version notes
• [ ] Post copy in .post-copy card — styled for copy-paste
• [ ] Image mockup baked into page (.handraiser-image div)
• [ ] Copy QC summary with all 11 patterns checked
• [ ] Sentence editor summary with 8 rules checked
• [ ] Hook analysis with at least 2 options and a recommendation
• [ ] Value proposition notes with element/role/copy table
• [ ] Word count noted (post body only, before signature)
• [ ] CSS matches golden example (Cormorant Garamond, Inter, JetBrains Mono, gold bar, section dividers)

2. Post Copy — Structure

• [ ] One sentence per line (Taki format) — no multi-sentence paragraphs
• [ ] Hook is one line (trend-riding, curiosity, pattern-revealing, or contrarian)
• [ ] Curiosity bridge narrows to Kathryn's angle
• [ ] "What I built" is one sentence with the specific pain it addresses
• [ ] Pain list uses .pain-list with arrow prefix and timed items (JetBrains Mono)
• [ ] Compound math: time per call x calls per week = weekly cost
• [ ] Compression: what the skill does in how long
• [ ] Output description teases surprising sections — doesn't list them all
• [ ] Authority line uses real deployment proof
• [ ] Gift: skill name + "free" — no conditions
• [ ] 3-step CTA: connect + like + comment keyword
• [ ] Each CTA step has parenthetical explaining why
• [ ] Signature block: name, tagline, positioning
• [ ] ~150-200 words (before signature)

3. Post Copy — Proof

• [ ] Teaching story uses real proof — no fabricated numbers
• [ ] Numbers are specific (not "a bunch of items")
• [ ] If timed pain list: times are realistic for the ICP
• [ ] Authority line references real deployment experience
• [ ] No false promises (doesn't claim time savings the skill can't deliver)

4. Post Copy — Vertical Targeting

• [ ] Lead vertical identified in metadata
• [ ] Tool names in pain list are accurate for the target ICP
• [ ] Mix of universal tools (email, Slack) and ICP-specific references
• [ ] Tool names don't exclude the primary outbound target

5. Image Mockup

• [ ] Dark background (#0a0a0a)
• [ ] Campaign label: "Free Claude Skill" — uppercase, muted, centered
• [ ] Skill name: Cormorant Garamond, large, cream
• [ ] Input bar: dark card with paste instruction
• [ ] Gold arrow between input and output
• [ ] Output rows: one per skill section, numbered, gold left border
• [ ] Section names match the skill file exactly
• [ ] Time badge: actual run time in gold
• [ ] CTA bar: "Comment below to get it free" + keyword in gold
• [ ] "Advisory OS" logo at bottom
• [ ] Image dimensions: CSS width: 600px; padding: 48px; — no fixed height. Content flows naturally to ~4:5 portrait
• [ ] Image is screenshottable HTML — not a text description of what the image should look like
• [ ] Image renders cleanly for screenshot (check in browser before capturing)

6. Copy QC Documentation

• [ ] All 11 patterns checked (P1 x4, P2 x5, P3 x3)
• [ ] No P1 failures (blocking)
• [ ] P2 flags explained with reasoning
• [ ] Compound check: no pattern clusters, varied sentence lengths, read-aloud pass
• [ ] Sentence editor: all 8 rules checked
• [ ] Key final words listed (End Strong rule)
• [ ] Word repetition noted (Vary Word Choice rule)
• [ ] Zero adverbs confirmed (Kill Adverbs rule)

7. Hook Analysis

• [ ] At least 2 hook options with pros/cons
• [ ] Risk for each option identified
• [ ] Recommendation with reasoning tied to ICP
• [ ] .recommendation box with gold left border

8. Value Proposition

• [ ] Element/role/copy table present (Hook, Compression, Promise, Authority)
• [ ] No false promises — what the post claims matches what the skill delivers
• [ ] Reader takeaway stated in one sentence

9. Voice (Post Copy)

• [ ] Uses locked terms: skill, run, practice, practice owner, deploy
• [ ] No forbidden constructions (check 02-handraiser-post-terminology.md)
• [ ] No selling — no Intensive, no Practice Builders, no Advisory OS pitch
• [ ] No hype: game-changer, revolutionary, powerful, transform
• [ ] No "I'm so excited" / "Don't miss out" / "What if I told you" energy
• [ ] Specificity over hype throughout
• [ ] Read-aloud test: every line sounds like Kathryn in conversation

10. CTA & Distribution

• [ ] Trigger word clear and capitalized
• [ ] Trigger word is unique to this skill — never reused from a prior post in the series
• [ ] No link in the post — DMs handle delivery
• [ ] CTA drives three actions: connection, engagement, comment