Source: frameworks/kit-handraiser-post/01-handraiser-post-context.md

Handraiser Post Kit — Context & Inputs

Concept Brief Template

Complete this before writing the post. Every field is required unless marked optional.

The Skill

Field	Value
Skill name	[e.g., Client Intelligence Brief]
Skill version	[e.g., v2.0]
One-line description	[What it does — one sentence]
Output sections	[List each section name — these populate the image mockup]
What it replaces	[The manual process — how long, what gets missed]
Time to run	[e.g., "about 2 minutes"]

The Teaching Story

Field	Value
Real proof	[What happened when Kathryn tested it — specific numbers, specific findings]
Client proof (optional)	[Deployment in a real firm — what changed, who uses it, what it replaced]
The surprise	[The one finding that earns the "it was right" moment — something non-obvious]
The manual alternative	[What it replaces — timed steps of the ritual]

Vertical Targeting

Field	Value
Lead vertical	[e.g., Accounting firms]
Target ICP segment	[e.g., Practice Builders — AI-curious practice owners who want to learn to build]
Vertical-specific tools	[e.g., Financial Cents, Liscio — signals "I know your world"]
Cross-vertical tools	[e.g., Slack, email, Asana — universal but still specific]

Distribution

Field	Value
Trigger word	[e.g., REVENUE — what they comment on LinkedIn. Must be unique per skill — never reuse a keyword from a previous post in the series. Known: Skill #1 = PRACTICE]
Series position (optional)	[e.g., "Skill 1 of 5"]

Hook

Field	Value
Hook type	[Trend-riding / Curiosity / Pattern-revealing / Contrarian]
Hook line	[The opening line — one sentence]
Alternate hook	[A second option to analyze in the hook analysis section]

Pain List

Field	Value
Step 1	[X min doing Y — e.g., "5 min scanning your CRM or email for the last exchange"]
Step 2	[X min doing Y]
Step 3	[X min doing Y]
Step 4	[X min doing Y]
Total per call	[e.g., "15 minutes"]
Calls per week	[e.g., "8 calls"]
Weekly cost	[e.g., "Two hours"]

Image

Field	Value
Input bar text	[e.g., "Paste 3-5 recent client emails"]
Skill description for image	[Short: e.g., "Paste client emails. Get a structured brief."]

Validation Rules

Do not write the post if any of these are missing:

[ ] Skill has been tested on real data
[ ] Teaching story has real numbers — no fabricated proof
[ ] Trigger word is chosen, unique to this skill — never reused from a prior post in the series
[ ] Lead vertical is identified with specific tool names
[ ] Pain list timed steps are realistic for the ICP
[ ] Hook line is drafted
[ ] Output sections are listed (for the image mockup)

Voice check before writing:

Load business-aos/reference/core/voice.md and business-aos/reference/core/audience.md before writing. The post must sound like something Kathryn would say in conversation.

Load business-aos/reference/brand/copy-qc.md (if available) for the 11-pattern check applied after writing.