Handraiser Post Kit — Start Here
What This Kit Does
This kit produces a LinkedIn handraiser post as an HTML reference document. One file, everything in it: post copy ready to paste, the image mockup rendered in HTML, QC documentation, and analytical notes. The image is part of the deliverable — baked into the page, not described separately.
Readers comment a keyword on LinkedIn. Kathryn DMs them the skill. The post builds the DM list. DMs handle delivery.
What It Produces
| # | Asset | Format | Purpose |
|---|---|---|---|
| 1 | Handraiser Post | .html | Complete reference doc — post copy, image mockup, QC, notes |
The HTML file contains these sections:
| Section | Purpose |
|---|---|
| Metadata header | Skill name, keyword, target ICP, version notes |
| Post copy card | The text that gets pasted into LinkedIn — styled for easy copy |
| Image mockup | HTML/CSS rendering of the LinkedIn image — dark background, skill output preview, CTA bar |
| Version changes (if applicable) | Table showing what changed from previous version and why |
| Copy QC summary | Pattern-by-pattern pass/fail with notes |
| Sentence editor summary | 8-rule check against final copy |
| Hook analysis | Alternate hooks with pros/cons and recommendation |
| Value proposition notes | What the post promises, how the promise maps to reality |
Prerequisites
| Dependency | Why | Blocking? |
|---|---|---|
| Skill file (from Skill Build Kit) | Post references the skill's real testing results | Yes — need real proof |
| Teaching story / testing data | Post requires specific numbers from Kathryn's testing | Yes — no fabricated proof |
| Trigger word | The keyword readers comment | Yes — must be chosen |
| Vertical targeting | Which industry to lead with, which tools to name | Yes — signals insider knowledge |
| Delivery page | Not needed — DMs handle delivery | No |
The post can be written in parallel with the delivery page. It doesn't link to anything.
Post Copy Architecture
[Trend-riding or curiosity hook — one line]
[Curiosity bridge — what I wanted to find out]
[What I built — one line]
[Pain recognition — timed list of the ritual being replaced]
[Compound math — how much time this costs per week]
[The compression — what the skill does in 2 minutes]
[Output description — what the brief contains, teased not listed]
[Authority — real deployment proof]
[The gift — name + free offer]
[3-step CTA: connect + like + comment KEYWORD]
[Signature block]Image Mockup Architecture
The image is rendered in HTML inside the reference doc. Kathryn screenshots it directly from the browser for LinkedIn.
| Element | Treatment |
|---|---|
| Background | Dark (#0a0a0a) — stops the scroll in white LinkedIn feeds |
| Campaign label | Uppercase, small, muted — "Free Claude Skill" |
| Skill name | Cormorant Garamond, large, cream |
| Skill description | Inter, small, muted |
| Input bar | Dark card — "Paste 3-5 recent client emails" |
| Arrow | Gold downward arrow |
| Output rows | Numbered, gold left border, label + description per row |
| Time badge | "2 minutes" in gold |
| CTA bar | "Comment below to get it free" + keyword in gold |
| Logo | "Advisory OS" at bottom |
Key Mechanics
Handraiser mechanic: Comment keyword → DM delivery. No link in the post. The 3-step CTA drives connection requests (network), likes (algorithm), and comments (delivery trigger).
Teaching story pattern: Real proof, not marketing claims. Specificity earns attention.
Vertical targeting: Every post leads with one vertical. Tool names signal insider knowledge.
~150-200 words. Post copy only, excluding signature. One sentence per line (Taki format).
File Inventory
| File | Purpose | When to Use |
|---|---|---|
00-handraiser-post-start-here.md | Orientation — architecture, mechanics, dependencies | Start here every time |
01-handraiser-post-context.md | Required inputs — concept brief template | Before every build — complete inputs first |
02-handraiser-post-terminology.md | Locked vocabulary and voice rules | Reference when writing |
03-handraiser-post-golden-example.md | Full structure analysis of the CIB HTML golden example | Study before building |
04-handraiser-post-quality.md | QC checklist — structure, voice, proof, image, CTA | Run after every build |
05-handraiser-post-output-skill.md | Production workflow — step by step | Follow for every build |
Relationship to Other Kits
Skill Build Kit (content/frameworks/kit-skill-build/): The skill must be tested before the post can be written. Real testing results are the proof.
DM Sequence Kit (content/frameworks/kit-dm-sequence/): DMs deliver after comments. Trigger word must be consistent between the post and DM 1.
Email Sequence Kit (content/frameworks/kit-email-sequence/): Email delivers to the subscriber list. The post and the gift email can send on the same day or within a day. Teaching story numbers should be consistent.
business-aos (Connected Repo): Voice, audience, proof, angles, and copy QC patterns come from here.
Golden Standard Reference
The Client Intelligence Brief handraiser post (v5) is the golden example: content/business/marketing/campaigns/practice-command-center/01-client-intelligence-brief-post.html
The .md version also exists at the same location but the .html is the complete reference doc with image mockup, QC, and notes.