Handraiser Post Kit — Start Here
DEPRECATED (2026-04-21). This kit is superseded by two skills that handle the job better:
- Post copy:
content/business/marketing/skills/linkedin-post-writer-SKILL.md— PGA hooks, two modes (handraiser/opt-in), built-in QC- Image:
content/business/marketing/skills/social-image-builder-skill.md— standalone screenshot-ready HTML at 1080x1350, with creative content guide for handraiser imagesThe old kit baked images into the post HTML at 600px (too small for LinkedIn screenshots) and used a different post structure than the PGA hook framework. Do not use this kit for new posts. It's preserved as reference for the HTML structure patterns and QC approach.
What This Kit Does (DEPRECATED)
This kit produces a LinkedIn handraiser post as an HTML reference document. One file, everything in it: post copy ready to paste, the image mockup rendered in HTML, QC documentation, and analytical notes. The image is part of the deliverable — baked into the page, not described separately.
Readers comment a keyword on LinkedIn. Kathryn DMs them the skill. The post builds the DM list. DMs handle delivery.
What It Produces
| # | Asset | Format | Purpose |
|---|---|---|---|
| 1 | Handraiser Post | .html | Complete reference doc — post copy, image mockup, QC, notes |
The HTML file contains these sections:
| Section | Purpose |
|---|---|
| Metadata header | Skill name, keyword, target ICP, version notes |
| Post copy card | The text that gets pasted into LinkedIn — styled for easy copy |
| Image mockup | HTML/CSS rendering of the LinkedIn image — dark background, skill output preview, CTA bar |
| Version changes (if applicable) | Table showing what changed from previous version and why |
| Copy QC summary | Pattern-by-pattern pass/fail with notes |
| Sentence editor summary | 8-rule check against final copy |
| Hook analysis | Alternate hooks with pros/cons and recommendation |
| Value proposition notes | What the post promises, how the promise maps to reality |
Prerequisites
| Dependency | Why | Blocking? |
|---|---|---|
| Skill file (from Skill Build Kit) | Post references the skill's real testing results | Yes — need real proof |
| Teaching story / testing data | Post requires specific numbers from Kathryn's testing | Yes — no fabricated proof |
| Trigger word | The keyword readers comment | Yes — must be chosen |
| Vertical targeting | Which industry to lead with, which tools to name | Yes — signals insider knowledge |
| Delivery page | Not needed — DMs handle delivery | No |
The post can be written in parallel with the delivery page. It doesn't link to anything.
Post Copy Architecture
[Trend-riding or curiosity hook — one line]
[Curiosity bridge — what I wanted to find out]
[What I built — one line]
[Pain recognition — timed list of the ritual being replaced]
[Compound math — how much time this costs per week]
[The compression — what the skill does in 2 minutes]
[Output description — what the brief contains, teased not listed]
[Authority — real deployment proof]
[The gift — name + free offer]
[3-step CTA: connect + like + comment KEYWORD]
[Signature block]Image Mockup Architecture
The image is rendered in HTML inside the reference doc. Kathryn screenshots it directly from the browser for LinkedIn.
| Element | Treatment |
|---|---|
| Background | Dark (#0a0a0a) — stops the scroll in white LinkedIn feeds |
| Campaign label | Uppercase, small, muted — "Free Claude Skill" |
| Skill name | Cormorant Garamond, large, cream |
| Skill description | Inter, small, muted |
| Input bar | Dark card — "Paste 3-5 recent client emails" |
| Arrow | Gold downward arrow |
| Output rows | Numbered, gold left border, label + description per row |
| Time badge | "2 minutes" in gold |
| CTA bar | "Comment below to get it free" + keyword in gold |
| Logo | "Advisory OS" at bottom |
Key Mechanics
Handraiser mechanic: Comment keyword → DM delivery. No link in the post. The 3-step CTA drives connection requests (network), likes (algorithm), and comments (delivery trigger).
Teaching story pattern: Real proof, not marketing claims. Specificity earns attention.
Vertical targeting: Every post leads with one vertical. Tool names signal insider knowledge.
~150-200 words. Post copy only, excluding signature. One sentence per line (Taki format).
File Inventory
| File | Purpose | When to Use |
|---|---|---|
00-handraiser-post-start-here.md | Orientation — architecture, mechanics, dependencies | Start here every time |
01-handraiser-post-context.md | Required inputs — concept brief template | Before every build — complete inputs first |
02-handraiser-post-terminology.md | Locked vocabulary and voice rules | Reference when writing |
03-handraiser-post-golden-example.md | Full structure analysis of the CIB HTML golden example | Study before building |
04-handraiser-post-quality.md | QC checklist — structure, voice, proof, image, CTA | Run after every build |
05-handraiser-post-output-skill.md | Production workflow — step by step | Follow for every build |
Relationship to Other Kits
Skill Build Kit (content/frameworks/kit-skill-build/): The skill must be tested before the post can be written. Real testing results are the proof.
DM Sequence Kit (content/frameworks/kit-dm-sequence/): DMs deliver after comments. Trigger word must be consistent between the post and DM 1.
Email Sequence Kit (content/frameworks/kit-email-sequence/): Email delivers to the subscriber list. The post and the gift email can send on the same day or within a day. Teaching story numbers should be consistent.
business-aos (Connected Repo): Voice, audience, proof, angles, and copy QC patterns come from here.
Golden Standard Reference
The Client Intelligence Brief handraiser post (v5) is the golden example: content/business/marketing/campaigns/practice-command-center/01-client-intelligence-brief-post.html
The .md version also exists at the same location but the .html is the complete reference doc with image mockup, QC, and notes.