Terminology — Field Guide Kit
This file is the canonical source for all vocabulary used in field guide production. When any other file in this kit uses a term defined here, this definition applies.
Document Terms
| Term | Definition | Do Not Use |
|---|---|---|
| Field guide | An interactive HTML article that takes a business book and turns its ideas into exercises and AI working sessions producing real deliverables. 14 slides, self-contained HTML. | "action class," "workbook," "course," "ebook," "lead magnet" |
| Idea pair | One concept slide + one AI working session slide. Each field guide has 5 idea pairs (slides 4–13). | "module," "lesson," "chapter," "unit" |
| Concept slide | The first slide in an idea pair. Presents the author's idea with either an interactive exercise or a static reference visual. | "content slide," "theory slide," "explanation slide" |
| AI working session | The second slide in an idea pair. Contains a copyable workflow prompt that guides the reader through producing a named deliverable via a step-by-step facilitated conversation. | "prompt," "AI prompt," "exercise" (use "exercise" only for the interactive on the concept slide) |
| Workflow prompt | The TASK/INTRODUCTION/STEP format used in every AI working session. The AI acts as a named facilitator, walks through 5 steps, and confirms at each checkpoint before proceeding. | "bracket-field prompt," "fill-in prompt," "template" |
| Mental model | Slide 3. A visual framework that sets up the book's core argument before the exercises begin. Typically a two-column comparison (trap vs. asset) with a dark insight callout. | "overview," "framework slide," "intro to concepts" |
| Exercise | An interactive element on a concept slide where the reader does something — checks, rates, scores, sorts. Only appears on concept slides, never on session slides. | "tool," "diagnostic," "assessment" (reserve "diagnostic" for Slide 2 only) |
| Diagnostic | The 3-question assessment on Slide 2 that identifies which idea will hit hardest. Only one per field guide. | "quiz," "assessment," "test" |
| Bridge | Slide 14. Dark background (#1a1a1a). Single centered CTA — typically "Book a Systems Diagnostic." No multiple offers, no choices. | "sales page," "offer slide," "CTA slide" |
| Deliverable | The concrete artifact a session produces. Named with a specific noun: filter, blueprint, map, architecture, scorecard. | "output," "result," "takeaway" |
| Session handoff | The graceful reference in each prompt to previous session output. Works both ways: "If you completed Session 01, share the result. If not, describe your core service." | "transition," "connection," "link" |
Layout Terms
| Term | Definition | Do Not Use |
|---|---|---|
| Slide | One screen in the field guide. 14 total. Navigation between slides via arrow buttons and dot indicators (all circles, same size). | "page," "screen," "step," "section" |
| Container | The narrow content column — max-width 700px, centered, 5% horizontal padding. Holds body text, eyebrows, titles, callouts. | n/a |
| Container-wide | The wide content column — max-width 900px, centered, 5% horizontal padding. Holds interactives, prompt cards, concept frames, mental model, and intro content. | n/a |
| Section | The vertical padding wrapper inside each slide — 80px top/bottom, reducing to 48px on mobile. | n/a |
| Concept frame | The full-width container below the body text on a concept slide. Holds either an interactive exercise or a static reference visual. Sits in container-wide. | "card," "panel," "widget," "right side" |
| Frame header | The gold header bar on interactive concept frames. Contains both the label AND the exercise instruction as a single merged line: "YOUR EXERCISE — [what to do and what the result means]." | "exercise header," "action header" |
| Prompt card | The full-width container below the body text on a session slide. Gold header bar labeled "AI WORKING SESSION." Contains the workflow prompt body and copy button. Sits in container-wide. | "prompt box," "code block" |
| Callout | A highlighted box with arrow icon + text. Gold-tint background (#f5f0e8), 3px gold left border (#b79d64). Used on session slides for output descriptions. | "alert," "info box," "tip" |
| Gold accent bar | A 40px × 3px gold (#b79d64) bar rendered below every slide title via ::after pseudo-element. Signature AOS element. | n/a |
Visual Rhythm Terms
| Term | Definition | Do Not Use |
|---|---|---|
| Visual rhythm | The alternation of background colors across slides to create differentiation. Concept slides on cream, session slides on off-white, bridge on dark. | "theme switching," "color alternation" |
| Off-white | Background #faf9f7, applied via .section.off-white. Used on session/prompt slides (5, 7, 9, 11, 13). | n/a |
| Dark bridge | Background #1a1a1a with cream text (#f5f4f0), applied via .section.dark-bridge. Used on the bridge slide (14). Gold eyebrow (#b79d64), gold accent bar. | n/a |
Color Rule
Zero rgba(). Zero CSS variables. Every color value in every field guide must be a hardcoded hex value. No exceptions. The hex conversion table is in File 03 (Golden Example). This is the single most critical brand rule for field guides.
Interactive Types
| Term | Definition | Do Not Use |
|---|---|---|
| Checklist exercise | Reader checks items from a pre-set list. Tags appear on each checked item showing pass/fail criteria. Summary appears after 2+ items checked. Items must render on a single line — if labels wrap, they're too long. | "quiz," "survey" |
| Rating exercise | Reader assigns a level (1–4) to each activity using 44px button selectors. Uses stoplight colors: red #c45a4a (Trapped) → orange #d48a3c (Directed) → yellow #e0c34a (Guided) → green #5a9a6a (Independent). Vertical legend with level name and description. Bar visualization appears after 3+ ratings. | "assessment," "scoring" |
| Slider exercise | Reader moves sliders on a 1–10 scale for each dimension. Each slider has anchor labels describing what 1 looks like and what 10 looks like in practice. Average score and weakest dimension update in real time. | "gauge," "meter" |
| Static visual | A non-interactive reference display on a concept slide. Process flow, comparison grid, or framework diagram. No gold frame header. | "infographic," "chart" |
| Stoplight colors | The four-color progression used in rating exercises: red (#c45a4a), orange (#d48a3c), yellow (#e0c34a), green (#5a9a6a). Universal — no legend needed to know red is bad and green is good. | n/a |
| Anchor labels | The left and right endpoint descriptions on slider exercises. Describe what that end of the scale looks like in the reader's daily practice. Must be specific enough that the reader knows where to put themselves. | "scale labels," "min/max" |
Prompt Terms
| Term | Definition | Do Not Use |
|---|---|---|
| #TASK | The opening block of a workflow prompt. Assigns the AI a specific role and states the session goal. | "instructions," "system prompt" |
| #INTRODUCTION | The second block. The AI introduces itself, lists the steps, and asks if the reader wants an overview or wants to jump in. | "preamble," "setup" |
| #STEP | One of 5 blocks in the guided session. Each step has: Introduction (what we'll do), Context (what the AI asks for), Action + Confirmation (what the AI produces + honesty question). | "section," "phase" |
| Confirmation question | The question at the end of each step. Pushes for honesty. "Does this feel honest?" not "Does this look good?" | "check-in," "validation" |
| Graceful handoff | A session reference that works whether or not the reader completed the previous session. | "hard handoff," "dependency" |
| Instruction line | The final line in every prompt card. Always: "Paste this entire prompt into Claude or your preferred AI. Include your Session [X] output if you have it. The AI will guide you through each step." | "footer," "helper text" |
Campaign Terms
| Term | Definition | Do Not Use |
|---|---|---|
| Hand-raiser post | A LinkedIn post with a keyword CTA. Commenters receive the field guide via DM. | "lead gen post," "opt-in post" |
| Keyword | The single word commenters type on LinkedIn. All caps. Signals identity, not just interest. | "trigger word," "CTA word" |
| DM sequence | 4 messages over 10 days, relative to when the person commented. Manual sends. | "drip sequence," "follow-up sequence" |
| Email sequence | 8 broadcast emails over 21 days on fixed calendar dates. | "email campaign," "drip campaign" |
| Campaign spec | The complete distribution document for one field guide campaign. | "campaign plan," "launch plan" |
| Quote Card | The LinkedIn visual format for field guide campaigns. Light theme, Cormorant Garamond 108px+. | "image," "graphic" |
Attribution Terms
| Term | Definition | Do Not Use |
|---|---|---|
| Attribution line | "Based on the book by [Author Name]" — appears on Slide 1 and in the LinkedIn visual footer. | "by [Author]," "[Author] · Field Guide" |
| Framework reference | "Using [Author]'s [Book Title] [framework name]..." — appears in prompt TASK block. | n/a |
| Body text reference | "[Author]'s argument..." or "[Author] calls this..." — appears in concept slide body copy. | n/a |
The field guide is yours. The book is theirs. The author's name appears in attribution, in framework references, and in body text references. It never appears in the header, the title treatment, or the campaign label.