Email Sequence Kit — Start Here
What This Kit Does
This kit produces email sequences for skill campaigns. Two operating modes: gift emails that deliver a free skill to the list, and offer sequences that sell a paid product using Taki Moore's format-variety mechanics. Both use one sentence per line, HTML reference docs, and real proof.
Email is the parallel delivery channel to LinkedIn DMs. DMs deliver to people who comment on the handraiser post. Email delivers to the existing subscriber list. Both point to the same delivery page.
What It Produces
| # | Asset | Format | Purpose |
|---|---|---|---|
| 1 | Sequence Plan | .html | Master plan — all emails outlined with timing, formats, subject lines, CTAs, notes |
| 2 | Individual Email Docs | .html each | One per email — copy ready to paste, subject line options, send notes |
The sequence plan is built first. Individual emails are written one at a time as send dates approach.
Two Operating Modes
Gift Mode
A single email (or short 2-3 email sequence) that delivers a free skill to the subscriber list. Pure value. No selling. Series framing at the bottom is the only forward-looking element.
| Property | Value |
|---|---|
| Length | 1-3 emails |
| CTA | Link to delivery page |
| Sells? | No. Pure value. |
| Format | Teaching story — real proof, one sentence per line |
| Timing | Aligned with LinkedIn handraiser post and DM sequence |
Offer Mode
A multi-email sequence (typically 5-7 emails) that builds from teaching to offer to urgency. Each email uses a genuinely different format. Modeled on Taki Moore's Magnetic workshop sequence.
| Property | Value |
|---|---|
| Length | 5-7 emails over 10-14 days |
| CTA | Progresses from soft (no link) → register link → urgency |
| Sells? | Yes, starting Email 2. Email 1 teaches. |
| Formats | Teaching story → System reveal → FAQ → Value stack → Urgency |
| Timing | Timed to lead up to the offer date |
Email Format Types
Taki's core insight: not variations on the same email, but genuinely different reads.
| Format | Mode | Job | Taki Reference |
|---|---|---|---|
| Skill gift | Gift | Deliver a free skill — teaching story + link to delivery page | Email 1 CIB golden example |
| Teaching story | Offer | Open with a real moment, teach through the story, end soft (no link) | "I cheat at content" |
| System reveal | Offer | Show the offer — outcomes, structure, format, price | "Freestyle Rap for you" |
| FAQ / Q&A | Offer | Handle objections with bold questions and direct answers | "Let me clear this up" |
| Value stack | Offer | List every component, make the math obvious | "[12 hours] posting like it's cardio?" |
| Urgency / Last call | Offer | Short, direct, name the choice — status quo vs. alternative | "typing quietly so i don't wake him" |
Prerequisites
| Dependency | Why | Blocking? |
|---|---|---|
| Skill file (from Skill Build Kit) | Gift emails reference the skill's real testing results | Yes for gift mode |
| Delivery page (from Skill Delivery Page Kit) | Gift emails link to the delivery page | Yes for gift mode |
| Real testing results / teaching story | Email 1 always needs a real story with real numbers | Yes (both modes) |
| Offer details (price, dates, format) | Offer mode emails need specific logistics | Yes for offer mode |
| Registration link / sales page | Emails 2-5 in offer mode need a link | Yes for offer mode |
Sequence Architecture (Offer Mode)
Email 1: Teaching story (no link, no sell)
↓ 2 days
Email 2: System reveal (first link, outcomes + price)
↓ 2 days
Email 3: FAQ (objection handling + link)
↓ 3 days
Email 4: Value stack (full breakdown + math + link)
↓ 4 days
Email 5: Urgency (short, stakes-based + link)Key principle: The hard sell comes late. Email 1 teaches. By Email 4 they've seen teaching, the offer, objection handling, and value stacking. Email 5 is just urgency.
Key Mechanics
One sentence per line. Every email. Reads like a conversation, not a newsletter. No walls of text. This is the Taki format.
Each email stands alone. Someone who only reads Email 4 should understand the offer and want to register. No "as I mentioned in my last email" references.
Teaching in every email. Even the urgency email names the pattern. The teaching IS the sell.
Subject lines are short and curiosity-driven. Under 50 characters. No "WORKSHOP STARTS SOON" energy. "I was sitting on $40K and didn't know it" not "Register for the Intensive."
Personal stories carry the teaching. Every teaching email opens with a specific moment. Drop into the story — not "I want to tell you about..."
Personality is the differentiator. Kathryn's voice: direct, pattern-revealing, calm authority. Not Taki's humor — Kathryn's quiet confidence.
Gift emails don't sell. No Intensive. No Practice Builders. No Advisory OS. Series framing at the bottom is the only forward-looking element.
File Inventory
| File | Purpose | When to Use |
|---|---|---|
00-email-sequence-start-here.md | Orientation — modes, formats, architecture | Start here every time |
01-email-sequence-context.md | Required inputs — concept brief templates (gift + offer) | Before every build — complete inputs first |
02-email-sequence-terminology.md | Locked vocabulary and email voice rules | Reference when writing |
03-email-sequence-golden-example.md | Structure analysis of both golden examples | Study before building |
04-email-sequence-quality.md | QC checklist — sequence plan, individual emails, voice, Taki patterns | Run after every build |
05-email-sequence-output-skill.md | Production workflow — step by step | Follow for every build |
Relationship to Other Kits
DM Sequence Kit (content/frameworks/kit-dm-sequence/): DMs deliver to LinkedIn commenters. Email delivers to the subscriber list. Same skill, same delivery page, different channel. Gift emails and DM 1 should be written close together for consistency.
Handraiser Post Kit (content/frameworks/kit-handraiser-post/): The post drives LinkedIn engagement. Email hits the existing list. Gift Email 1 can send on the same day as the LinkedIn post or within a day.
Skill Delivery Page Kit (content/frameworks/kit-skill-delivery-page/): Gift emails link to the delivery page. The page must be live before the email sends.
Skill Build Kit (content/frameworks/kit-skill-build/): Email 1 (gift or offer mode) uses testing results from the skill build. Real numbers, not generic.
business-aos (Connected Repo): Voice, audience, and copy QC patterns. Load business-aos/reference/core/voice.md before writing.
Golden Standard References
Two golden examples:
content/business/marketing/content-pipeline/email-sequence-plan.html— Offer mode sequence plan (5 emails, Taki-modeled)content/business/marketing/campaigns/practice-command-center/01-client-intelligence-brief-email.html— Gift mode individual email (teaching story + skill delivery)