DM Sequence Kit — QC Checklist

Run this checklist after building the DM sequence. Every item is pass/fail. Fix failures before using.

1. URLs (Blocking)

• [ ] DM 1 delivery link matches the live delivery page URL
• [ ] URL is live and loads correctly (test it)
• [ ] URL matches what's in the DM sequence metadata header

2. DM 1 — Delivery

• [ ] Opens with thanks + delivery (link in first few lines)
• [ ] One sentence about what the page contains
• [ ] One tip about what to try first (specific section of the output)
• [ ] Favor ask at the end — requests a reply to confirm download
• [ ] Signs off with "— Kathryn"
• [ ] [Name] placeholder used
• [ ] No selling — no Intensive, no paid services

3. DM 2 — Check In

• [ ] Opens with a direct question about running the skill
• [ ] Shares Kathryn's own specific result (numbers, not adjectives)
• [ ] Includes time context (how many emails, how long it took)
• [ ] Ends with curiosity ask (not a dead-end question)
• [ ] Skip condition noted: "Skip if they already replied to DM 1"
• [ ] [Name] placeholder used
• [ ] No selling

4. DM 3 — Bridge

• [ ] Series framing: "first of X" + "each handles a different blind spot"
• [ ] Next skill teaser names the pain, not the feature
• [ ] Explains WHY the problem exists (the insight, not just the symptom)
• [ ] Timing noted (when the next skill drops)
• [ ] Permission ask: "Want me to send it to you directly?"
• [ ] No selling — no Intensive, no Practice Builders, no Advisory OS pitch

5. Timing & Conditions

• [ ] DM 1: "Within a few hours of comment"
• [ ] DM 2: "Day 3" with skip condition
• [ ] DM 3: "4 days after DM 2 (~Day 7)" or after reply
• [ ] Drop-sequence rule noted: if they reply, have a real conversation

6. Voice

• [ ] Person-to-person tone — not a fulfillment bot
• [ ] Short paragraphs (1-3 sentences per block)
• [ ] Uses locked terms: skill, run, install, practice
• [ ] No forbidden constructions (check 02-dm-sequence-terminology.md)
• [ ] No hype language
• [ ] Each DM ends with something that invites a reply
• [ ] Read-aloud test: sounds like a real person, not a sequence

7. HTML Format

• [ ] Metadata header present: trigger, delivery URL, sequence overview
• [ ] 3 DM cards with header, timing, and copy
• [ ] Notes section with mechanics and rules explained
• [ ] CSS matches golden example (Inter, Cormorant Garamond, gold accents)
• [ ] Container: 680px max-width
• [ ] Clean, readable layout

8. Cross-Asset Consistency

• [ ] Trigger word matches the handraiser post
• [ ] Delivery URL matches the delivery page
• [ ] Skill name is identical to other campaign assets
• [ ] Series position matches other assets (email, delivery page)
• [ ] Next skill teaser is consistent with DM 3 in other sequences (if applicable)