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Source: frameworks/kit-cyp-paid-traffic-page/05-cyp-paid-traffic-page-output-skill.md

05 — OUTPUT SKILL: CYP Paid Traffic Page

Scope

Produces: A single-purpose HTML landing page for paid traffic funnels — opt-in (lead capture) or purchase (product sell) Audience: Cold or warm traffic from Meta ads, email sequences, or direct links Filename: [page-purpose].html (e.g., opt-in-cib-v4.html, lto-standalone-page.html, oto-sop-manual.html) Lifecycle: One-shot per page. Each funnel page is a standalone build.

Required Inputs

  1. Page type — opt-in or purchase (determines section selection)
  2. Product/offer name — exact name as it appears in headlines
  3. One-line product description — becomes hero subhead and meta description
  4. Target audience — who this page speaks to
  5. CTA destination — URL (ThriveCart) or anchor (#get-it)
  6. CTA button text — what the button says
  7. Credibility statement — 1-2 sentences on who built this and why
  8. Meta description — 155 characters max
  9. Legal disclaimers needed — Meta, Anthropic/Claude, results (check context file)

Opt-in additional: MailerLite form HTML, account ID, success redirect URL, feature list (4 items) Purchase additional: Price, product contents/categories, what's included, problem statement, FAQ (3-5 items) Optional: Testimonials, countdown timer, decline link, comparison options, before/after items, photo URL

Content Rules

  1. One job per page. Every element either advances the visitor toward the CTA or builds trust. Nothing else.
  2. No navigation. Header: logo only (+ CTA anchor on opt-in). Footer: legal links only.
  3. Voice is direct, pattern-revealing, grounded. Short sentences for impact. Longer sentences for patterns. Zero sales pressure. Calm authority.
  4. No fabricated statistics. Every number traces to a source. Describe patterns instead if no source exists.
  5. AI product pages use locked vernacular. Download → Upload → Run. Never paste. Never quote Claude pricing. Never reference "Projects feature."
  6. Gold on light must be accessible. #6b5d3e on cream/white/off-white backgrounds. #b79d64 only on dark backgrounds.
  7. All CSS inline. No external stylesheets. No CSS variables. Exception: .cta-btn hover and responsive media queries go in a