00 — START HERE: CYP Paid Traffic Page
This is the setup and orientation document for the CYP Paid Traffic Page kit. Read this to understand what it is, what it does, what files it needs, and how to use it.
What This Is
This kit produces single-purpose HTML landing pages for paid traffic funnels — opt-in pages (lead capture) and purchase pages (product sell). Every page uses the CYP/Practice Builders design system: Fraunces + Montserrat, teal/gold/cream palette, inline CSS, no external stylesheets.
Audience: Cold or warm traffic from Meta ads, email sequences, or direct links Format: HTML (self-contained, inline styles, no CSS variables) Lifecycle: One-shot per page. Each funnel page is a standalone build.
Operating Modes
| Mode | Trigger | What It Produces |
|---|---|---|
| Mode 1: Create | New funnel page needed | Complete HTML page — opt-in or purchase type |
| Mode 2: Improve This Kit | Kit ran, QC surfaced issues, or manual changes were made to output | Updated kit files |
Mode 1 — Create
Two page types, each with a golden example:
| Page Type | Golden Example | Purpose |
|---|---|---|
| Opt-in | 03a (CIB opt-in) | Lead capture — form collects name + email, delivers free asset |
| Purchase | 03b (The Build sales page) | Product sell — copy convinces, CTA sends to ThriveCart checkout |
Purchase pages require two key inputs before section selection:
- Price point — $7-12, $27-49, or $97-200
- Audience temperature —
warm(knows the brand — email list, organic, referral) orcold(no prior relationship — Meta ads, paid traffic)
Cold traffic pages need more sections than warm traffic at the same price because conversion work must happen on the page. Cold traffic adds: Mechanism/Shift (Brunson's Story), Results-in-Advance (Kern), Qualification, and How It Works (Hormozi). See the section selection matrix in file 05.
Structural variants (built from the Purchase type with section adjustments):
- Thank-you with offer — Confirmation bar at top + purchase sell below (e.g., post-opt-in LTO page)
- OTO page — Post-checkout one-time offer with accept/decline, optional countdown timer
- Final thank-you — Post-purchase confirmation with next-steps cards (minimal — handled by kit-thank-you-page)
Before producing, confirm understanding: "Here's what I'm going to build. Here's what I'm working from. Does this match your intent?"
Mode 2 — Improve This Kit
The self-improvement loop. After running this kit:
- Did I change anything in the output by hand? → Update golden example + output skill
- Did QC miss something I caught? → Update quality checklist
- Should the kit do something it doesn't? → Update output skill
What This Does NOT Do
- Does not produce AOS-branded pages (those use kit-offer-page with Cormorant Garamond + Inter, charcoal palette)
- Does not produce email sequences (those use kit-email-sequence)
- Does not produce article/narrative pages (those use kit-aos-interactive-narrative or kit-standard-interactive-narrative)
- Does not handle MailerLite form embed configuration (form HTML is an input, not generated)
- Does not produce the checkout system (ThriveCart configuration is separate)
File Inventory
| # | File | What It Is |
|---|---|---|
| 00 | 00-cyp-paid-traffic-page-start-here.md | This file — orientation, modes, scope |
| 01 | 01-cyp-paid-traffic-page-context.md | Required inputs, validation rules, page type decision guide |
| 02 | 02-cyp-paid-traffic-page-terminology.md | Locked vocabulary — design components, CYP brand terms, forbidden terms |
| 03a | 03a-cyp-paid-traffic-page-golden-example-optin.md | Structural reference → CIB opt-in page |
| 03b | 03b-cyp-paid-traffic-page-golden-example-purchase.md | Structural reference → The Build sales page |
| 04 | 04-cyp-paid-traffic-page-quality.md | 100-point QC checklist, 90 threshold |
| 05 | 05-cyp-paid-traffic-page-output-skill.md | Production skill — section library, component templates, full page skeleton |
Total: 7 files (standard 6 + split golden examples for two page types).
Relationship to Other Kits
| Kit | Relationship |
|---|---|
| kit-offer-page | Parallel — same purpose (single-purpose sell pages) but AOS brand, warm traffic, different design system. This kit does NOT extend or modify kit-offer-page. |
| kit-thank-you-page | Coordinates — post-purchase final thank-you pages use kit-thank-you-page. The "thank-you with offer" variant (confirmation + sell) uses THIS kit. |
| kit-skill-delivery-page | References — shares CYP typography and skill delivery terminology (download, upload, run). |
| kit-email-sequence | Downstream — email sequences drive traffic to pages this kit produces. |
| kit-dm-sequence | Downstream — DM sequences link to pages this kit produces. |
| kit-handraiser-post | Upstream — handraiser posts generate the leads that land on opt-in pages. |
File Location
advisory-os-vault/content/frameworks/kit-cyp-paid-traffic-page/
00-cyp-paid-traffic-page-start-here.md (this file)
01-cyp-paid-traffic-page-context.md
02-cyp-paid-traffic-page-terminology.md
03a-cyp-paid-traffic-page-golden-example-optin.md
03b-cyp-paid-traffic-page-golden-example-purchase.md
04-cyp-paid-traffic-page-quality.md
05-cyp-paid-traffic-page-output-skill.md