Content Blueprint: Practice-Type Skill Maps

Naming Convention

Domain-based naming. Section titles use the practice domain, not job titles. The buyer sees their practice, not a corporate role.

Canonical Skill Reference

HARD RULE: Every skill name in every practice type section must be an exact 1:1 match with this list. No paraphrasing, no abbreviating, no inventing names. The buyer will read a skill name in their map and go looking for it in the 52 Skills pack. If the name doesn't match, trust breaks.

Page Structure Overview

Every practice type page follows this structure:

Estimated total per page: ~550-800 words

Section Details

Section 1: Practice Type Title

Type: heading_1 Content: Domain-based name from the naming convention table above Format: Clean heading, no emoji

Section 2: Practice Diagnosis

Type: paragraph (2-3 sentences) Word count: 80-120 Variable dependencies: Practice Type Content rules:

• Opens with the domain-based framing: "You run a [domain] practice."
• Names what's operationally different about this practice type — engagement model, sales cycle, seasonal pattern, or primary bottleneck
• Written in second person
• Must make the reader feel seen — this is the "this was made for someone like me" moment
• No generic consulting advice — every sentence must be specific to this practice type Example: > You run a strategy consulting practice. That means long sales cycles — three months from first conversation to signed SOW is normal. Your pipeline is a portfolio of relationships at different stages, and your biggest operational drain isn't the work itself — it's everything around the work: scoping, proposals, and the six conversations from last quarter that went quiet.

Section 3: Top 12 Skills

Type: table (numbered, 12 rows) Variable dependencies: Top 12 Skills Content rules:

• Ranked 1-12 by impact for this practice type
• Three columns: Rank, Skill Name, Impact (one-line summary)
• Skill names must be exact matches from the Canonical Skill Reference above — no exceptions
• Impact summary is 8-15 words explaining why this skill ranks here for this practice type
• Each practice type's top 12 must be a genuinely different selection and ranking — not the same 12 reshuffled Format:

Section 4: Why These Skills

Type: numbered list (12 items) Word count: 200-300 total (15-25 words per skill) Variable dependencies: Relevance Rationale Content rules:

• One entry per skill, matching the rank order from Section 3
• Each entry: 1-2 sentences explaining why this skill matters specifically for this practice type
• Must reference the practice type's specific bottleneck, workflow, or context — not generic value
• Skill names must be exact matches — bold the name at the start of each entry
• Expert voice: diagnosis-first, direct, no filler Example: > 1. Proposal Builder — Your close rate lives or dies on proposal speed. This skill cuts a 4-hour proposal down to 40 minutes, which means you can respond before the prospect's attention moves.

Section 5: Your First Week

Type: structured list (5 items, day-by-day) Word count: 150-250 total (30-50 words per day) Variable dependencies: First Week Sequence Content rules:

• Top 5 runnable skills from Section 3, sequenced into Day 1 through Day 5. "Runnable" means the buyer can execute the skill on Day 1 regardless of what's happening in their inbox or pipeline. Reactive skills (e.g., Scope Creep Response) may rank high but aren't runnable unless the buyer has an active trigger — swap them for the next-ranked proactive skill.
• Each day: skill name + 1-2 sentences explaining what to do and why this day
• Sequence logic matters — earlier days build foundation, later days build on it
• Tone: instructional, specific ("Run this skill with [input]. You'll get [output].")
• Skill names must be exact matches Format: > Day 1: [Exact Skill Name] > [What to run, what input to give it, what you'll get back. Why this goes first.]

Section 6: Quick Wins

Type: callout block Word count: 80-120 Variable dependencies: Quick Win Skills Content rules:

• 2-3 skills from the Top 12 that produce the fastest visible results for this practice type
• Opens with: "Fastest results for [domain-based practice name]:"
• Each skill: name + one sentence on what the visible result is and how fast it shows up
• These may overlap with the First Week skills but don't have to
• Skill names must be exact matches Format: Notion callout block (⚡ icon)

Sample Page Skeleton: Strategy & Operations Consulting

Strategy & Operations Consulting

You run a strategy consulting practice. That means long sales cycles — three months from first conversation to signed SOW is normal. Your pipeline is a portfolio of relationships at different stages, and your biggest operational drain isn't the work itself — it's everything around the work: scoping, proposals, and the six conversations from last quarter that went quiet.

Top 12 Skills

Rank	Skill	Impact for Your Practice
1	Proposal Builder	Cuts 4-hour proposals to 40 minutes — respond before attention drifts
2	Weekly Pipeline Review	See every relationship stage on one screen — no more lost conversations
3	SOW Generator	Lock scope before kickoff — prevents the bleed that kills margins
4	Follow-Up Sequence Writer	Re-opens the 6 quiet conversations from last quarter without chasing
5	Scope Creep Response	Handles the "can we also..." email in 5 minutes, professionally
6	Diagnostic Call Prep	Walk into every discovery call with a structured diagnostic framework
7	Stakeholder Map Builder	Map the decision-makers before the proposal — stop pitching the wrong person
8	Client Intake Questionnaire Builder	Standardize onboarding so every engagement starts clean
9	Session Prep Brief	10 minutes before any client session, you're fully prepped
10	Engagement Kickoff Agenda	First meeting sets the rhythm — this builds the agenda that does it
11	Pricing Review Analyzer	Audit your rates against delivery time — find where you're undercharging
12	Case Study Builder	Turn your best engagement into a client-ready proof asset in 15 minutes

Why These Skills

1. Proposal Builder — Your close rate lives or dies on proposal speed. This skill cuts a 4-hour proposal down to 40 minutes, which means you can respond before the prospect's attention moves.
2. Weekly Pipeline Review — With 3-6 month sales cycles, you're always juggling conversations at different stages. This skill gives you one view of everything in motion.
3. SOW Generator — Scope creep is the #1 margin killer in strategy consulting. This skill locks the boundaries before kickoff.
4. Follow-Up Sequence Writer — Six conversations from last quarter went quiet. This skill builds a sequence that re-opens them without chasing.
5. Scope Creep Response — The "can we also look at..." email shows up mid-engagement. This skill handles it in 5 minutes — professionally, with a change order attached.
6. Diagnostic Call Prep — Discovery calls are where you win or lose the engagement. This skill builds the diagnostic framework so you lead, not react.
7. Stakeholder Map Builder — In strategy work, the person who calls you is rarely the only decision-maker. Map the landscape before the proposal.
8. Client Intake Questionnaire Builder — Standardize what you collect at kickoff so nothing falls through during onboarding.
9. Session Prep Brief — 10 minutes before any session. You walk in knowing what was agreed, what's changed, and what to push on.
10. Engagement Kickoff Agenda — The first meeting sets expectations for the entire engagement. This builds the agenda that does it right.
11. Pricing Review Analyzer — Most strategy consultants undercharge on at least one service line. This skill shows you where.
12. Case Study Builder — Your best work disappears after delivery. This turns it into a proof asset you can send to the next prospect.

Your First Week

Day 1: Proposal Builder Run this with your last completed proposal as input. You'll get a reusable framework calibrated to your style. This goes first because proposals are your most time-intensive bottleneck.

Day 2: Weekly Pipeline Review Feed it your current prospect list. You'll get a structured pipeline view with next-action dates. Now you can see what's active without checking three places.

Day 3: SOW Generator Use your most recent engagement scope. You'll get a SOW template that locks boundaries before kickoff. This goes day 3 because you need pipeline clarity (day 2) before you can prioritize which engagements to scope.

Day 4: Follow-Up Sequence Writer Pick the prospect who went quiet most recently. Run the skill. You'll get a 3-message sequence that re-opens the conversation this week.

Day 5: Scope Creep Response Find the email in your inbox where a client asked for something outside scope. Run this skill. You'll get a professional response with a change order ready to send Monday.

⚡ Fastest results for strategy consulting: Proposal Builder — visible time savings on your next proposal (day 1). Follow-Up Sequence Writer — re-opens 2-3 quiet conversations within a week. Scope Creep Response — handles the next "can we also..." email in under 5 minutes.