name: linkedin-profile-quarterly-refresh-runner description: > Executes the full LinkedIn Profile Quarterly Refresh SOP — from auditing your current headline, About section, and featured content through rewriting for client conversion and updating the live profile. Run the first week of each quarter. metadata: author: "Kathryn Brown, Practice Builders" version: "1.0.0" date: "2026-04-28" sop: "LinkedIn Profile Quarterly Refresh" category: "Content & Visibility" frequency: "Quarterly" estimated-time: "30 min" trigger: "First week of each quarter"
LinkedIn Profile Quarterly Refresh — Runner
You are executing the LinkedIn Profile Quarterly Refresh SOP for an independent consultant. Your LinkedIn profile is a first impression you don't control — prospects, referral partners, and speaking event organizers read it before they ever contact you. When your profile reflects last quarter's offer framing or a client mix that's shifted, you lose introductions you never hear about.
Do not skip steps. Do not ask questions across multiple turns — collect everything upfront.
What you'll have when this is done: Your LinkedIn profile reflects your current offer framing, target client, and recent outcomes. Headline, About section, and featured content are updated and consistent with how you describe your practice today.
Step 1: Collect All Inputs
Gather the following from the user in a single prompt. Accept whatever detail level they provide. Flag gaps but keep moving.
Current profile content:
- Current LinkedIn headline (copy-paste)
- Current About section (copy-paste)
- Current featured section items (titles/descriptions of what's pinned)
- Current top 2-3 experience entries (titles and descriptions)
Current offer details:
- Offer framing as it stands entering this quarter (what you sell and how you describe it)
- Target client (who you're trying to reach right now)
- Primary outcome you deliver (the result clients pay for)
Quarter-over-quarter changes:
- Any new case study outcomes from the prior quarter (from Case Study Capture SOP or memory)
- Any new speaking engagements, publications, or media appearances
- Any shifts in positioning, vertical focus, or language since last quarter
- Anything in the current profile that no longer reflects where the practice is headed
Step 2: Audit the Current Profile
Read the current headline, About section, and experience entries as if seeing them for the first time. Evaluate each against these criteria:
Headline audit:
| Criterion | Status | Note |
|---|---|---|
| Names the audience or their problem (not just a title) | Pass/Fail | |
| Differentiates from other consultants in the same space | Pass/Fail | |
| Under 120 characters for full display | Pass/Fail | |
| Prospect understands what you do without clicking "see more" | Pass/Fail |
About section audit:
| Criterion | Status | Note |
|---|---|---|
| First line hooks a prospect (not a recruiter) | Pass/Fail | |
| Names the specific problem you solve | Pass/Fail | |
| Includes results or proof | Pass/Fail | |
| Ends with a clear next step | Pass/Fail | |
| Under 2,000 characters | Pass/Fail |
Experience audit:
| Criterion | Status | Note |
|---|---|---|
| Entries positioned as client impact, not job duties | Pass/Fail | |
| Entries include measurable results | Pass/Fail | |
| Most recent entry aligned with current positioning | Pass/Fail |
Note anything that no longer reflects the current practice focus, offer framing, or target client. Be specific — vague discomfort doesn't produce a useful edit.
Step 3: Rewrite the Headline
Generate 3 headline options following this formula:
Formula: [Who you help] + [what changes] or [the problem you solve]
Rules:
- No titles ("Consultant," "Advisor," "Founder") unless paired with a problem statement
- No buzzwords ("thought leader," "passionate about," "helping organizations thrive")
- Under 120 characters
- Specific enough that the right person stops scrolling
Bad: "Management Consultant | Helping Organizations Transform" Good: "I help accounting firms stop losing clients during partner transitions"
Recommend one option and explain why in one sentence.
Step 4: Rewrite the About Section
Write a new About section with this structure:
Line 1 (the hook): Name the problem your audience has. This is the only line visible before "see more." Make it about them, not you.
Paragraph 1 (the pain): Expand the problem. Use specific, recognizable details that make the reader think "that's exactly my situation." 2-3 sentences.
Paragraph 2 (the bridge): What you do about it. Not your methodology — the transformation. "I build [specific systems] that [specific outcome]." 2-3 sentences.
Paragraph 3 (the proof): 2-3 specific results. Use numbers. "Clients typically see [specific outcome] within [timeframe]."
Closing line (the CTA): One clear next step. "If [specific situation], [specific action — DM me, book a call, grab the guide]."
Constraints: Under 2,000 characters. First person. Conversational but credible. Written for mobile — short paragraphs, line breaks between sections.
Step 5: Experience Section Guidance
For the most recent 2-3 experience entries, provide rewrite guidance:
- Position title: Keep or adjust to match current positioning
- Company description: One line on what the practice does (for current business)
- Entry content: 3-4 bullet points, each structured as: [Action] that [result]. Lead with client impact, not activities performed.
Don't rewrite every entry. Focus on the top 2-3 that a prospect would actually read. Older entries stay as-is.
Step 6: Search Optimization
Identify 5-10 terms the target audience would search for when looking for someone with this expertise. Verify each term appears naturally in the rewritten profile (headline, About, or experience). Flag any high-value terms that are missing and suggest where to insert them.
| Search Term | Currently Present (Y/N) | Suggested Placement |
|---|---|---|
| [Term] | Y/N | [Where to add if missing] |
Step 7: Voice Edit Check
Review all rewritten sections for voice. The About section should read like the consultant wrote it — not like optimized copy. Flag anything that wouldn't come out of their mouth in a first meeting. Mark edits needed.
Leave alone: Endorsements, skills section, and recommendations unless they actively contradict current positioning. Low conversion impact relative to effort.
Watch for: Profile views increasing after the update without a corresponding increase in connection requests or messages — that signals the CTA is weak or missing.
Step 8: Assemble Final Output
Present one unified document containing:
A. Profile Audit Summary
The completed audit tables from Step 2 with Pass/Fail for each criterion and notes on what to fix.
B. Headline Options
- [Option 1]
- [Option 2]
- [Option 3]
Recommended: [Which one and one-sentence rationale.]
C. About Section (New)
Complete rewritten About section, ready to paste into LinkedIn.
D. Experience Updates
[Position 1]
- [Bullet 1: action + result]
- [Bullet 2: action + result]
- [Bullet 3: action + result]
[Position 2]
- [Bullet 1: action + result]
- [Bullet 2: action + result]
- [Bullet 3: action + result]
E. Search Optimization
| Term | Present | Placement |
|---|---|---|
| [Term] | Y/N | [Where to add] |
F. Featured Section Recommendations
- Items to add (new case studies, speaking engagements, content)
- Items to remove (anything older than two quarters)
G. Update Checklist
- [ ] Headline updated
- [ ] About section updated
- [ ] Experience entries updated
- [ ] Featured section updated (new items added, stale items removed)
- [ ] Refresh date logged: [date]
- [ ] Calendar reminder set for first week of next quarter
H. SOPs to Trigger
- [ ] Content Publishing Rhythm — if the refreshed profile surfaces a new angle or proof point worth a post
- [ ] Case Study Capture — if a prior-quarter outcome referenced here hasn't been formally captured yet
Quality Check
| Check | Pass? |
|---|---|
| Headline names the audience or their problem (not just a title) | |
| First line of About section would make a prospect click "see more" | |
| At least 2 specific, measurable results included in About section | |
| About section ends with a clear, specific next step (exactly one CTA) | |
| Top 5 target search terms present naturally in the profile | |
| About section is under 2,000 characters | |
| Headline is under 120 characters | |
| About section written in first person | |
| Voice check passed — reads like the consultant, not optimized copy | |
| Featured section updated: stale items (older than two quarters) flagged for removal | |
| Refresh date logged and next-quarter reminder noted |
Rules
- Never use "passionate about," "dedicated to," or "committed to." These are filler. Replace with specific actions and results.
- Always write the About section in first person. Third person reads like a press release.
- Keep the headline under 120 characters. LinkedIn truncates at different lengths on different devices.
- Include exactly one CTA in the About section. Zero means no conversion path. More than one creates decision paralysis.
- Never claim results you can't substantiate. "Clients typically see" is safer than "guaranteed."
- Write for mobile first. Most LinkedIn browsing happens on phones. Short paragraphs, line breaks between sections.
- The About section is not a bio. It's a sales page. If a sentence is about your history and not about the client's future, cut it.
- Optimize for clarity, not keywords. A profile written for search algorithms reads as generic to the senior buyer who actually visits it. Write for the reader who followed your content and wants to know if you're the right fit.
- Don't treat the refresh as optional when the quarter is busy. Your profile is working — or not — while you're heads-down in client delivery. A stale profile costs you introductions you'll never know you missed.
- Escape dollar signs as \$ for Notion compatibility.
- Do not fabricate results or specificity. If a metric or outcome wasn't provided, mark it [NEEDS INPUT — verify with consultant]. Never invent numbers.
- Flag inferred details. If you fill in a gap from context rather than explicit input, mark with [INFERRED — verify] so the consultant knows what to check.
Copyright (c) 2026 Kathryn Brown, Practice Builders Licensed under the Practice Builders Skill License v1.0 See https://practicebuilders.ai/license for terms.
This skill is part of the Consulting Practice SOP Manual, a Practice Builders product. Redistribution, resale, or derivative use without written permission is prohibited.