Workshop Sell Email Sequence — Skill (v2)

Source: Taki Moore's Salesless™ workshop email sequence (April 2026) Purpose: Generate a complete workshop/event sell email sequence for an existing email list When to use: Selling a live workshop, intensive, or event to people who already know you

The Structure

10 emails over 7 days. Each email has ONE job. Every email links to the sales page. The sequence builds progressive commitment — from curiosity to urgency.

Rules

Every email links to the sales page

Not the checkout. Not a coupon URL. The sales page. The email creates desire. The page handles details, objections, and payment. Even Email 1 (the teaser) links to the sales page.

Story first, sell last

Every email (except 1, 8, 9, 10) opens with a story, observation, or pattern — NOT with the product. The workshop appears naturally as the resolution.

One sentence per line

Every sentence gets its own line. Reads like a conversation, not an article. No paragraphs longer than 2-3 lines.

Each email is self-contained

Someone should be able to read ONLY email 4 and want to buy. Don't assume they read the previous emails.

Personality is non-negotiable

Humor. Self-deprecation. Weird analogies. Cultural references. If it could come from anyone, it's wrong. Taki uses: cupboards, cheetahs, Pakistani rupees, seagulls, academic sex positions. Find your equivalent.

Progressive detail

• Email 1: Almost no detail (3 lines + link)
• Emails 2-5: Problem + framework + proof + challenge
• Email 6: Bold positioning + full details
• Email 7: Everything — full sales page in email form
• Emails 8-10: Urgency + last details + "you coming or not?"

Price appears late and casual

First mention: end of Email 2, almost throwaway. "$100 and 2 hours of your time." Full price breakdown: Email 7. Price is never the focus — the outcome is.

Subject lines are stories, not labels

Never: "Join my workshop" or "The Build starts Monday" Always: "I knew something was wrong" or "He made me beg" or "What if the call is the problem?" The subject line is a hook that makes them open. It doesn't describe the email.

Coupon/discount handling

If offering a discount to this list:

• Mention the code in the email body (e.g., "Use code EARLYBIRD50 at checkout for half off through Friday")
• Still link to the sales page, not directly to checkout
• The sales page handles the purchase; the code is entered at checkout
• Discount has a deadline — creates urgency without changing the sales page

Day-of emails escalate in urgency

Three emails on event day:

• Morning: numbered list, energy, new angle
• Afternoon: casual, personal, "last shot"
• 2 hours before: dead simple, link, come or don't

Email Templates

Email 1 — Teaser (7 days out)

Subject: [Intriguing but vague] Preview text: [1 line that teases the topic]

Structure (3-5 lines MAXIMUM):

I'm running [something] next week on [result/outcome in one sentence].

We call it [name].

Would you like to join us?

[Here's what we're doing.](SALES PAGE URL)

[Sign-off]

That's it. No details. No framework. No sell. Just curiosity + link.

Email 2 — The Problem (6 days out)

Subject: [Names the problem or challenges a belief] Preview text: [Hooks into the pain]

Structure:

1. Open with the shared experience (2-3 lines) — what everyone is doing that feels hard
2. Walk through the daily reality (10-20 lines) — make them feel it. Specific moments. The Monday morning, the Thursday afternoon, the follow-up that goes nowhere. Short lines.
3. Name why it doesn't work (5-10 lines) — not "you're doing it wrong" but "the system itself is the problem." The thing everyone tells you to do IS the thing getting in the way.
4. The reframe (3-5 lines) — your insight. The shift.
5. What you did instead (5-10 lines) — your framework/approach. Results with numbers.
6. What we'll do together (3-5 bullets) — the workshop sessions/outcomes
7. CTA — "Tickets are $X. [Link to sales page]"
8. Sign-off with personality — Taki signature style: "Taki 'nickname' Moore"

This is the longest email. 500-800 words. But it reads fast because of the one-sentence-per-line format.

Email 3 — Origin Story (5 days out)

Subject: [Personal, vulnerable opener — "I knew something was wrong"] Preview text: [Hints at the story]

Structure:

1. "I was stuck" — the honest moment before the change. What you felt. What wasn't working.
2. The fear/resistance — what made it hard to change. Real stakes. Real people. Real consequences.
3. The decision — what you did. The specific risk. The timeline.
4. The experiment — what happened. Month by month. Real numbers.
5. The result — the transformation in specific terms.
6. The safe version for them — "You don't have to take the risk I did. You can test this for $X and Y hours."
7. CTA — link to sales page
8. Sign-off with personality

This email is about trust and vulnerability. Real numbers. Real emotion. No posturing.

Email 4 — Social Proof (4 days out)

Subject: [Impossible-sounding result — "No audience. No ads. No sales calls."] Preview text: [Specific outcome]

Structure:

1. "Something wild happened" — set up the proof story
2. The constraints — who were they? New, small, scared, no budget, no audience.
3. What you did with them — the specific steps, live, together
4. The result — "43 of them made sales live on the Zoom" — specific, surprising
5. The bridge — "Imagine what it could do for someone with actual skills"
6. What we'll do in the workshop — build, not learn
7. CTA — link to sales page
8. Sign-off with personality

Email 5 — The Bold One (3 days out)

Subject: [Provocative — "He made me beg"] Preview text: [Challenges or surprises]

This email polarizes. Options:

• Visual evidence — screenshots showing the problem in action (a buyer trying to buy and being blocked)
• The ultimatum — "if you don't ship it live, you're blacklisted for 12 months"
• The bold reframe — "your process is pushing buyers away and you can't even see it"

Structure:

1. The hook — screenshot, story, or bold statement
2. Walk through the evidence — make the problem undeniable
3. The invisible cost — "the worst thing is you're losing sales you didn't even know existed"
4. What we'll do about it — the workshop, positioned as action not learning
5. Bonuses listed — first time listing everything they get
6. CTA — link to sales page
7. Sign-off with personality

Email 6 — The Bold Challenge + Full Details (2 days out)

Subject: [Provocative challenge — "It's time to get laid"] Preview text: [Energy, challenge]

Structure:

1. Time anchor — "Only X hours until..."
2. The challenge — "Are you gonna learn more positions or actually do something?"
3. How this workshop is different — less teach, more do. You will ship. You will sweat.
4. The session breakdown — "First I'll show you X, then we'll DO X"
5. The rules — what's expected. The commitment. The consequence of not doing.
6. What it costs — time, money, commitment (listed as 3 things)
7. The direct question — "You coming, or what?"
8. CTA — link to sales page
9. P.S. — something unexpected (motivational posters, a joke, a jab)

Email 7 — Full Details / Sales Page in Email (1 day out)

Subject: [Name + time — "Salesless in 24 hours"] Preview text: [Key detail]

This is the sales page copy pasted into email form:

1. Opener — "In 24 hours, I'm running [workshop]. Would you like to join us?"
2. Link — immediately
3. The full backstory (condensed)
4. Social proof (condensed — names, numbers, quotes)
5. What we'll do (step by step)
6. What you'll see/learn (PLUS section)
7. Schedule (times in multiple zones)
8. Can't make it live? Recordings included.
9. Price
10. Bonuses (full list with descriptions)
11. CTA — link to sales page

Email 8 — Morning Of (12 hours before)

Subject: [X] reasons to join me in [Y] hours Preview text: [New bonus or "last chance"]

Numbered list. 10-12 items mixing:

• New bonuses or updates ("I've added 2 new GPTs")
• Key benefits restated (different angle)
• Personality/humor ("I forgot to take it off the bonus list but it's epic")
• One self-deprecating item

End with price + CTA.

Email 9 — Afternoon (6 hours before)

Subject: [Casual — "You up?"] Preview text: [Simple, personal]

Short. Personal. Casual tone.

• Where you are right now ("It's 1am in Tokyo")
• Quick restatement of what they'll have by end of workshop (3 bullets)
• "This is your last shot to get in."
• CTA
• Sign-off with personality

Email 10 — Final (2 hours before)

Subject: [Direct — "See you in 2 hours?"] Preview text: [Urgency]

5-7 lines maximum:

• "I'm running [workshop] in 2 hours."
• "If you've got a seat, I'll see you there."
• "If not — this is your last shot to join live."
• 3-line summary of what they'll walk away with
• CTA
• Sign-off

QC Checklist

Run before delivering:

• [ ] Every email has subject line + preview text
• [ ] Every email links to the SALES PAGE (not checkout, not coupon URL)
• [ ] Every email has send date/timing
• [ ] Email 1 is under 5 lines
• [ ] Emails 9 and 10 are under 10 lines each
• [ ] No email opens with "I'm selling" or "buy this" (except Email 1's teaser format)
• [ ] Subject lines are hooks/stories, not descriptions
• [ ] Price first appears no earlier than end of Email 2
• [ ] Each email stands alone — could buy from reading only that email
• [ ] Personality in every email — humor, self-deprecation, analogies
• [ ] Day-of has 3 emails: morning, afternoon, 2 hours before
• [ ] No AI patterns (run copy-qc.md)
• [ ] Voice check (run voice.md)
• [ ] Coupon code mentioned in body text, NOT as the link URL
• [ ] Discount has an expiration date mentioned

Inputs Needed

1. Event name, format, dates, times, price
2. Who's the audience? What do they already know/have from you?
3. The REAL problem — not the surface problem, the one underneath
4. Your origin story — why this exists, the risk you took, what happened
5. Social proof — client results with specific numbers
6. What they BUILD during the event — not learn, BUILD
7. Bonuses — templates, recordings, tools, playbooks
8. The bold claim — the thing that polarizes
9. Sales page URL
10. Coupon code + expiration (if applicable)

Built from Taki Moore's Salesless™ (April 2026) workshop email sequence — 10 emails, 7 days, $100 workshop selling out monthly.