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Source: business/marketing/skills/linkedin-tl-post-system-instructions.md

LinkedIn Thought Leadership System — Production Skill (Redirect)

Status: Merged into Framework

All content from this file has been integrated into the TL framework (00-05).

This file previously contained image specs, hook discipline, first line rules, Steve's DNA structural mandate, character/pronoun rules, and the Assumption Gap golden example — all developed during the Subtract/Add Equation campaign (Feb 2026).

As of March 2026, those learnings live in the canonical framework:

ContentNow Lives In
Image system (quote card format, visual brand, anti-patterns)02-li-thought-leadership-terminology.md → Image System section
Hook discipline (behavioral recognition, what hooks do/don't do)01-li-thought-leadership-context.md → Hook Discipline section
First line rules (proof setup, under 10 words)01-li-thought-leadership-context.md → First Line section; 04-quality.md → First Line Quality
Steve's DNA (Worldview/Insight vs Proof/Math, short lines mandate)02-li-thought-leadership-terminology.md → Steve's DNA section
Character/pronoun rules (one scenario, establish before pronouns)02-li-thought-leadership-terminology.md → Characters and Examples section
Assumption Gap golden example (Math Post)03-li-thought-leadership-golden-examples.md → Example 4
Image checklist04-li-thought-leadership-quality.md → Image Quality section
Image brief step in build process05-li-thought-leadership-output-skill.md → Step 1b

How to Build a TL Post

Use the framework at content/frameworks/kit-li-thought-leadership/:

  1. Start at 00-li-thought-leadership-start-here.md
  2. Run the intake from 01 → write from 05 → QC from 04
  3. Match structure to golden examples in 03

Origin

Built from the Subtract/Add Equation campaign (Feb 2026). Trial-and-error learnings on image design, hook writing, and post structure. Reconciled into the framework March 2026.