LinkedIn Hand-Raiser Post Skill

Purpose

Create LinkedIn posts that generate hand-raisers (comments with keywords) by demonstrating a problem's cost and offering a micro-tool that solves it. These posts are TOP of funnel — they pull people into your world, not convert them.

The Steve Cunningham Model

Steve Cunningham grew his list by 8,000 in 2 months using this exact pattern. His posts:

• Don't teach the philosophy (that's for training/books)
• Demonstrate the OUTCOME (46 hours → 10 minutes)
• Trigger a hand-raise (Comment KEYWORD)
• Deliver immediate value (micro-tool in DM)

Critical insight: LinkedIn posts show the result. They don't explain the concept. The concept lives in the thought leadership piece AFTER they've raised their hand.

Core Principles

1. Problem-Quantified Hook

Open with a specific, measurable pain. Not philosophy. Numbers.

Bad: "Most practice owners are stuck in doing mode." Good: "Every time you write a proposal from scratch, you're making a choice."

The hook creates recognition: "That's me."

2. The Numbered Pain List

Break down the manual process into steps with TIME attached. This makes invisible cost visible.

Pattern:

Here's what [task] looks like without a system:

1. [Step] (X min)
2. [Step] (X min)
3. [Step] (X min)
...

That's about X hours per [unit].

Why it works: People don't feel 2 hours per proposal. They feel "I wrote a proposal." The numbered list forces them to SEE the time.

3. The Compound Math

Multiply the single instance to show annual/career cost.

Pattern:

If you [do this] X times per month, that's Y hours.
Per month.
Every month.
Forever.

The repetition ("Per month. Every month. Forever.") creates the visceral "oh no" moment.

4. The Contrast Story

Show someone who escaped. Keep it short. Before → Decision → After.

Pattern:

A [role] I work with spent [small time] building a [system].
Next [task]? [tiny time].

No names needed. The arc is enough.

5. The Anchor Phrase

Your memorable line. Give it its own moment.

Pattern:

**[X] hours to build. [Y] minutes to use. Forever to keep.**

Bold it. Let it breathe.

6. The Micro-Tool Offer

Name the specific deliverable. Make it concrete and small.

Bad: "I have resources that can help." Good: "I made a short diagnostic that identifies your highest-ROI system to build first."

Specificity signals value. Vague signals spam.

7. The Keyword CTA

One word. Bold. Simple instruction.

Pattern:

Comment **KEYWORD** and I'll send it to you.

Keyword rules:

• One word, ALL CAPS
• Relates to the concept (BUILD, CEILING, MATH, CONSTRAINT)
• Easy to type
• Memorable

8. The Signature Block

Brief. Consistent. Positions you.

Pattern:

---

👩 I'm [Name]
👉🏼 [One-line positioning statement]
🔧 [Method or approach]
✅ Follow for [what they'll get]

Keep it to 3-4 lines. Not a bio.

Post Structure Template

[HOOK - problem stated with specificity]

Here's what [process] looks like without a system:

1. [Step] (X min)
2. [Step] (X min)
3. [Step] (X min)
4. [Step] (X min)
5. [Step] (X min)

That's about [total] hours per [unit].

[COMPOUND MATH - multiply to annual/ongoing cost]

[CONTRAST STORY - someone who built the system, 2-3 sentences]

**[ANCHOR PHRASE]**

I made a [specific micro-tool description] that [specific outcome].

Comment **KEYWORD** and I'll send it to you.

---

👩 I'm [Name]
👉🏼 [Positioning]
✅ Follow for [value promise]

What These Posts Are NOT

Not thought leadership

The LinkedIn post is not where you teach the concept. It's where you demonstrate the problem and offer a tool. The thought leadership piece comes AFTER they've raised their hand.

Not conversion mechanisms

These don't close sales. They start conversations. The micro-tool → thought leadership piece → diagnostic call is the conversion path.

Not essays

Keep them under 200 words (before the signature). Scannable. Numbered. Punchy.

Not pitches

No services mentioned. No "book a call" CTA. The only CTA is comment + keyword.

The Funnel Position

LinkedIn Post (you are here)
    ↓ comment KEYWORD
DM with Micro-Tool
    ↓ tool includes link
Thought Leadership Piece
    ↓ CTA at bottom
Diagnostic Booking

The LinkedIn post's ONLY job is to generate the comment. Everything else happens downstream.

Keyword Strategy

Each thought leadership piece should generate 2-4 LinkedIn posts with different angles:

Rules:

• One keyword per post
• Keyword relates to the specific angle
• Each keyword = one specific micro-tool

Hooks That Work

The Choice Hook

"Every time you [action], you're making a choice."

The Hidden Cost Hook

"Your [best thing] is actually [causing problem]."

The Math Hook

"Two [roles]. Same [input]. Different [output]."

The Sequence Hook

"Here's why most [attempts] fail: [numbered sequence]"

The Inversion Hook

"The [thing they're chasing] isn't the problem. The [hidden thing] is."

Common Failures

The Philosophy Lecture

Post tries to explain WHY the concept matters instead of showing WHAT it costs.

Fix: Cut the explanation. Show the math.

The Vague Offer

"I have a resource that might help" instead of "I made a 2-minute diagnostic that tells you X."

Fix: Name the deliverable. State the outcome. Give the time.

The Weak CTA

"Let me know if you want it" instead of "Comment KEYWORD."

Fix: One word. Bold. Clear instruction.

The Essay

300+ words of explanation before getting to the point.

Fix: Under 200 words. Front-load the pain list.

The Service Pitch

Post pivots to talking about what you offer.

Fix: The only offer is the micro-tool. Nothing else.

Process

Input Required:

• Completed thought leadership piece
• Core concept and anchor phrase
• Target audience

Steps:

1. Identify 2-4 angles from the thought leadership piece
2. For each angle, identify the manual process it replaces
3. Break that process into timed steps
4. Calculate compound cost
5. Write contrast story (from thought leadership proof or anonymized)
6. Match anchor phrase to angle
7. Name the micro-tool specifically
8. Assign keyword
9. Write post following template
10. Check against QC

Output:

• 2-4 LinkedIn posts
• Each with unique keyword
• Each tied to specific micro-tool (to be built separately)

Reference

See golden-example-linkedin-handraiser.md for Steve Cunningham's pattern applied to Advisory OS concepts.