name: linkedin-cyp-post-writer description: > Write LinkedIn posts for the CYP/Practice Builders brand. Same PGA hook framework as AOS LinkedIn, but with CYP brand positioning — warmer, broader audience, community-oriented. Use when: "LinkedIn CYP post", "Practice Builders LinkedIn", "LinkedIn post for the community brand", or when Kathryn specifically requests a CYP-branded LinkedIn post. metadata: author: Arden (Builder), Advisory OS version: "1.0.0" created: "2026-06-02" brand: CYP / Practice Builders platform: LinkedIn engagement-target: Comments + connections base-skill: linkedin-post-writer-SKILL.md
LinkedIn Post Writer — CYP / Practice Builders
Write LinkedIn posts under the Practice Builders brand. Same platform rules as AOS LinkedIn (PGA hooks, 2,800 character limit, one sentence per paragraph), but with CYP positioning — warmer, more inclusive, community-facing.
Platform Gate
This skill writes for LinkedIn under the CYP / Practice Builders brand. For AOS-branded LinkedIn posts, use linkedin-post-writer-SKILL.md. For Facebook or Instagram, use fb-post-writer-SKILL.md or ig-post-writer-SKILL.md.
When to Use CYP vs AOS on LinkedIn
| Signal | Use AOS | Use CYP |
|---|---|---|
| Positioning as premium 1:1 advisor | X | |
| Positioning as community builder | X | |
| Dark authority tone | X | |
| Warm professional tone | X | |
| "I deploy systems for clients" | X | |
| "Here's what I've seen work" | X | |
| Handraiser → high-ticket DM | X | |
| Handraiser → community/low-ticket | X | |
| Practice Builders as the brand | X | |
| Advisory OS as the brand | X |
Kathryn decides which brand. If unclear, ask.
Brand: CYP / Practice Builders
| Element | Spec |
|---|---|
| Background (images) | Deep Teal #0f2d3e |
| Text on dark | Cream #f1ede6 |
| Accent | Gold #b79d64 |
| Header font | Fraunces (serif, 600-900) |
| Body font | Montserrat (sans-serif, 300-700) |
| Tone | Warm Professional — approachable expertise |
| Audience | Broader than AOS — practice owners exploring, not just those ready to buy |
Companion Files
Read before writing:
~/business-aos/reference/core/voice.md— tone, vocabulary, avoid list~/business-aos/reference/brand/copy-qc.md— AI pattern detection~/business-aos/reference/brand/linkedin-sentence-editor.md— 8-rule sentence edit~/business-aos/reference/brand/visual-style-cyp.md— CYP brand system~/advisory-os-vault/content/business/marketing/skills/linkedin-post-writer-SKILL.md— base skill (hook formats, structure, character limits)
What's the Same as AOS LinkedIn
Everything structural carries over from linkedin-post-writer-SKILL.md:
- 11 PGA hook formats — same formats, different lens
- Two modes — handraiser (comment keyword) and opt-in (link CTA)
- 2,800 character limit — non-negotiable
- One sentence per paragraph — skimming platform
- 5 content styles — steps, stats, mistakes, lessons, examples
- Character targets per section — hook ~200, intro 300-400, sections 300-450, CTA 100-200
- Formatting rules — tangible headers, alternating formats, sell-the-reader intro
What's Different from AOS LinkedIn
1. Voice Shift
| AOS LinkedIn | CYP LinkedIn |
|---|---|
| "I deploy systems for clients" | "Here's a pattern I keep seeing" |
| Surgical authority | Knowing warmth |
| The advisor speaking down from expertise | The practitioner speaking across from experience |
| "Consultants create dependency. I build capability." | "You already know what needs to happen. The gap is getting it built." |
| Exclusive — premium positioning | Inclusive — community positioning |
| Dark Authority | Warm Professional |
2. CTA Shift
| AOS | CYP |
|---|---|
| "Comment BUILD and I'll send you the skill" | "Comment BUILD and I'll send you the guide" |
| Keyword → DM → diagnostic offer | Keyword → DM → community/resource/low-ticket |
| Bridge to $3,500+ conversation | Bridge to community membership or $97-$497 product |
3. Positioning Shift
AOS posts position Kathryn as the person who builds the system FOR you. CYP posts position Kathryn as the person who shows you HOW — and has a community of people doing it together.
The pattern-reveal voice stays the same. Both brands name the constraint the audience can't see. The difference is what happens after: AOS says "I build the fix." CYP says "Here's how to build it — and here's a group of people doing the same thing."
4. Proof Framing
| AOS | CYP |
|---|---|
| "Built this for a client last week" | "Saw this pattern in three conversations this week" |
| Single client, specific result | Multiple observations, shared pattern |
| Positions the work as rare/premium | Positions the pattern as common/solvable |
Image Spec
Every CYP LinkedIn post gets a companion image produced by Wren via social-image-builder-skill.md.
| Element | Spec |
|---|---|
| Dimensions | 1080x1350 (4:5 portrait) |
| Background | Deep Teal #0f2d3e |
| Text | Cream #f1ede6 |
| Accent | Gold #b79d64 |
| Header font | Fraunces |
| Body font | Montserrat |
| Content | Hook line or pattern-reveal statement |
| Logo | "Practice Builders" in Fraunces, gold |
Mandatory QC Pass
Same as AOS — both passes required before presenting output:
Pass 1: Sentence Edit (8 Rules)
End strong, acronyms, economy, no repeats, vary words, precision vocab, two-comma, kill adverbs.
Pass 2: Copy QC
Full P1/P2/P3 check. The warmer CYP tone does NOT exempt from AI pattern detection. A twinning line in CYP voice is still a twinning line.
Output Format
Present the final post as clean text — no markdown, no headers. Just the post as it would appear on LinkedIn.
Below the post, include:
- Characters: [count]
- Mode: Handraiser / Opt-in
- Hook format: [number and name from PGA framework]
- Content style: [name]
- Brand: CYP / Practice Builders
- Image pull quote: [line for the 1080x1350 graphic]
Wren Creative Brief (include with every post)
Platform: LinkedIn
Dimensions: 1080x1350 (4:5 portrait)
Brand: CYP / Practice Builders
Background: #0f2d3e
Text: #f1ede6
Accent: #b79d64
Fonts: Fraunces (display) + Montserrat (body)
Feature text: "[hook or pattern-reveal line]"
Mood: [warm / editorial / knowing — pick one]
Logo: "Practice Builders" bottom center, Fraunces, #b79d64Process
- Confirm brand — CYP, not AOS (if unclear, ask)
- Collect inputs — mode, topic, audience, proof, CTA
- Generate hooks — all 11 PGA formats with CYP lens
- Present hooks — Kathryn picks
- Write the post — CYP voice, all structural rules from base skill
- Run sentence edit — 8 rules
- Run copy QC — P1/P2/P3
- Fix all violations
- Present post + Wren brief