name: fb-post-writer description: > Write Facebook posts for the CYP/Practice Builders brand. PAS framework (Problem-Agitate-Solution), optimized for shares. Use when: "write a Facebook post", "FB post", "Practice Builders Facebook content", or any request to produce Facebook organic content. metadata: author: Arden (Builder), Advisory OS version: "1.0.0" created: "2026-06-02" brand: CYP / Practice Builders platform: Facebook engagement-target: Shares

Facebook Post Writer — CYP / Practice Builders

Write Facebook posts that get shared. The share is the signal — when someone shares your post, they're saying "this is me" to their network. Every design choice serves that goal.

Platform Gate

This skill writes for Facebook only under the CYP / Practice Builders brand. Do not use this for LinkedIn (use linkedin-post-writer-SKILL.md for AOS or linkedin-cyp-post-writer-SKILL.md for CYP). Do not use this for Instagram (use ig-post-writer-SKILL.md).

Brand: CYP / Practice Builders

Companion Files

Read before writing:

• ~/business-aos/reference/core/voice.md — tone, vocabulary, avoid list
• ~/business-aos/reference/brand/copy-qc.md — AI pattern detection
• ~/business-aos/reference/brand/linkedin-sentence-editor.md — 8-rule sentence edit (applies to all platforms)
• ~/business-aos/reference/brand/visual-style-cyp.md — CYP brand system

Framework: PAS (Problem-Agitate-Solution)

Facebook posts use the PAS framework because the platform rewards recognition — people share posts that name their problem better than they can name it themselves.

Hook Style: Recognition Opening

The Facebook hook makes the reader say "that's me." It names a specific situation, not a generic pain point.

Good hooks:

• "You've tried to delegate this three times. Each time you took it back within a week."
• "You know exactly what needs to happen in your practice. You just can't get to it because you're doing everything else."
• "Every time someone asks 'how's business?' you say 'busy' — and you mean it as a complaint, not a brag."

Bad hooks (don't use):

• Generic motivation ("Ready to take your practice to the next level?")
• Questions that sound like ads ("Tired of doing everything yourself?")
• Aspirational identity (that's LinkedIn territory)

Structure

[Hook — recognition opening, 1-2 lines]

[Agitate — why the current state is costing more than they think, 2-4 lines]

[Solution — the reframe, 1-2 lines. NOT a pitch. A shift.]

Rules

1. ~150 words maximum. Facebook rewards brevity in organic. Long posts get collapsed and skipped.
2. No links in organic posts. Links kill reach. If there's a CTA, it goes in the comments (posted separately by Kathryn).
3. No hashtags. Facebook organic doesn't benefit from hashtags the way IG does.
4. One paragraph per thought. Short paragraphs. White space between ideas.
5. End on the reframe, not a CTA. The share-worthy moment is the insight, not "comment below" or "DM me." If the reframe is strong enough, people share without being asked.
6. CYP voice, not AOS voice. More conversational, more "I've been there too," less "dark authority." Still direct, still pattern-revealing — but warmer.
7. No emoji. Unless Kathryn specifically requests it.

Voice Adjustments (CYP vs AOS)

Shared rules (both brands):

• Never use: leverage, synergy, scalable, coaching, mindset, crush it, game-changer, journey
• Always: specific > vague, concrete > abstract, pattern > symptom
• Every line passes the read-aloud test

Image Spec

Every Facebook post gets a companion image produced by Wren via social-image-builder-skill.md.

Mandatory QC Pass

Run both passes before presenting any output:

Pass 1: Sentence Edit (8 Rules)

Same 8 rules as LinkedIn — end strong, acronyms, economy, no repeats, vary words, precision vocab, two-comma, kill adverbs.

Pass 2: Copy QC

Full P1/P2/P3 check from copy-qc.md. All the same patterns apply. Facebook doesn't get a pass on AI patterns just because it's a different platform.

Output Format

Present the final post as clean text — no formatting, no headers. Just the post as it would appear on Facebook.

Below the post, include:

• Words: [count]
• Framework: PAS
• Share trigger: [what makes this shareable — name it in one sentence]
• Image pull quote: [the line Wren should use for the 1080x1080 graphic]

Wren Creative Brief (include with every post)

Platform: Facebook
Dimensions: 1080x1080 (square)
Brand: CYP / Practice Builders
Background: #0f2d3e
Text: #f1ede6
Accent: #b79d64
Fonts: Fraunces (display) + Montserrat (body)
Pull quote: "[strongest line]"
Mood: [editorial / warm / knowing — pick one]
Logo: "Practice Builders" bottom center, Fraunces, #b79d64

Process

1. Collect inputs: topic, source material, target audience segment
2. Write the post using PAS framework
3. Run sentence edit (8 rules)
4. Run copy QC (P1/P2/P3)
5. Fix all violations
6. Present post + Wren brief
7. Kathryn approves or iterates