Advisory OS Distribution System

The Model

Based on Steve Cunningham's system that built 8,000 subscribers in 2 months.

Core engine:

• LinkedIn (daily posts, hand-raisers)
• Email (3x/week, every email has an ask)
• Micro-tools (delivered via DM after hand-raiser comments)

Additional distribution:

• Substack Notes (cross-post LinkedIn insights)
• Substack Articles (repurpose TL pieces)

The Flow

TL Piece Created
    ↓
LinkedIn hand-raiser post
    ↓
Comment "KEYWORD" → DM with micro-tool → Added to email list
    ↓
Email nurture (3x/week)
    ↓
Direct ask email → Calendly → Diagnostic call

PARALLEL:
    ↓
Substack Article (same TL content)
    ↓
Substack Notes (insights from the piece)
    ↓
Builds separate audience, same content

LinkedIn (Daily)

Mix:

• 2-3 hand-raiser posts per week (list building)
• 4-5 regular posts per week (visibility, authority)

Hand-raiser format:

[Hook - pattern interrupt or bold claim]

[Problem/insight - 3-5 short paragraphs]

[What they get - the micro-tool]

Comment "[KEYWORD]" and I'll send it to you.

Reference: linkedin-handraiser-SKILL.md, golden-example-linkedin-handraiser.md

Email (3x/week)

Steve's rule: Every email has a click. No pure nurture.

Six types:

Baseline calendar:

• Tuesday: Two Things
• Thursday: Drive to LinkedIn or Story
• Saturday: Direct Ask

Reference: email-sequence-templates-v2.md

Micro-Tools (Via DM)

Triggered by: Hand-raiser comments on LinkedIn

Format: Single-file HTML tools that run in browser

• 2 minutes to complete
• Personalized output based on answers
• Results page bridges to TL piece
• Calendly CTA

Four types:

1. Calculator — Numbers in, insight out
2. Assessment — Score yourself, get diagnosis
3. Diagnostic — Answer questions, get recommendation
4. Finder — Filter options, get matches

DM sequence:

1. Deliver tool (immediate)
2. Follow-up (24-48 hrs) — "Did you get a chance to try it?"
3. Bridge to TL piece — "Here's the full breakdown"
4. Soft ask — "Want to talk through what you found?"

Reference: micro-tool-SKILL.md, micro-tool-dm-system-agent.md

Substack (Parallel Distribution)

Purpose: Build audience on a second platform using the same content.

Notes (3-5 per week)

Cross-post or adapt LinkedIn content:

• Anchor phrases
• Counterintuitive truths
• Pattern recognition
• Quotable moments

Rules:

• Standalone value
• No links in most Notes (hurts reach)
• Same voice as LinkedIn

Articles (1-2 per week)

Repurpose TL pieces:

• Same content, adapted for text format
• Describe interactive elements (or screenshot)
• Calendly CTA at end

Article CTA:

---

If this resonates, the Systems Diagnostic is where we figure out what to build first.

60 minutes. You'll leave knowing the constraint.

**Book yours here** [Calendly link]

Content Repurposing Map

One TL piece becomes:

Deliverables per piece:

• [concept].html
• [concept]-linkedin-handraiser.md
• [concept]-linkedin-posts.md
• [concept]-email-launch.md
• [concept]-email-linkedin.md
• [concept]-substack-article.md
• [concept]-substack-notes.md

Weekly Calendar

Metrics That Matter

List building:

• Hand-raiser comments (weekly)
• DM response rate
• Email list growth

Engagement:

• Email open rate (target: 40%+)
• Email click rate
• Substack subscriber growth

Conversion:

• Calls booked (weekly)
• Call source (which content/email)
• Call → client rate

System Files

Two Projects

Project 1: Thought Leadership + Distribution

• TL piece creation (existing v3 system)
• LinkedIn posts (hand-raisers + regular)
• Email sequences
• Substack (Notes + Articles)

Project 2: Micro-Tool + DM System

• Tool building
• DM sequences
• Triggered by hand-raiser comments