QC Checklist — LinkedIn Hand-Raiser Posts

Run this checklist before posting. Every "No" requires a fix.

Hook

• [ ] Is the hook specific and quantifiable?
• Bad: "Most people struggle with systems"
• Good: "Every time you write a proposal from scratch, you're making a choice"

• [ ] Does the hook create recognition?
• Reader should think "that's me" within first 2 lines

• [ ] Is it a problem, not a philosophy?
• No teaching. Just the pain made visible.

Process Breakdown

• [ ] Is there a numbered list of steps?
• Must have 5-8 steps

• [ ] Does every step have a time estimate?
• (X min) after each step

• [ ] Would the reader recognize this process as their own?
• Steps should feel painfully familiar

• [ ] Is there a total at the end?
• "That's about X hours per [unit]."

Compound Math

• [ ] Is the single instance multiplied to ongoing cost?
• Per month, per year, forever

• [ ] Is there repetition for emphasis?
• "Per month. Every month. Forever."

• [ ] Does it create a visceral "oh no" reaction?
• The math should be uncomfortable

Contrast Story

• [ ] Is there a contrast story?
• Someone who escaped. Before → After.

• [ ] Is it 2-3 sentences maximum?
• Not an essay. Just the arc.

• [ ] Does it show dramatic time compression?
• X hours → Y minutes

Anchor Phrase

• [ ] Is there a memorable line?
• Write it here: ___

• [ ] Is it bold?
• Should stand out visually

• [ ] Is it quotable?
• Would someone screenshot it?

Micro-Tool Offer

• [ ] Is the micro-tool named specifically?
• Bad: "I have a resource"
• Good: "I made a 2-minute diagnostic that tells you X"

• [ ] Is the time/effort stated?
• "Takes 2 minutes" / "5 questions" / "90 seconds"

• [ ] Is the output stated?
• "Tells you which system to build first"

Keyword CTA

• [ ] Is there one keyword?
• Not two. Not a phrase. One word.

• [ ] Is it ALL CAPS?
• BUILD not build

• [ ] Does it relate to the concept?
• CEILING for positioning, BUILD for systems, etc.

• [ ] Is the CTA exactly this format?
• "Comment KEYWORD and I'll send it to you."

Signature Block

• [ ] Is it 3-4 lines?
• Not a bio. Just positioning.

• [ ] Does it use consistent emoji format?

  👩 I'm [Name]
  👉🏼 [One-line positioning]
  ✅ Follow for [value promise]

• [ ] Is it the same across all posts?
• Consistency builds recognition

Length & Format

• [ ] Under 200 words (before signature)?
• Count them. Posts should be scannable.

• [ ] Plenty of white space?
• Line breaks between sections

• [ ] Numbered lists are used?
• Not paragraphs of text

Voice Check

• [ ] No teaching or philosophy?
• The post shows the problem, doesn't explain the concept

• [ ] No service pitch?
• Only offer is the micro-tool

• [ ] No marketing speak?
• Sounds human, not like a funnel

• [ ] Would Kathryn say this on a call?
• Read it aloud

Alignment Check

• [ ] Does the post match a thought leadership piece?
• The micro-tool should bridge to existing content

• [ ] Does the keyword have a micro-tool ready?
• Don't post until the tool is built

• [ ] Is the tracking system set up?
• Ready to capture comments and send DMs

Ship Criteria

Post when:

• All checkboxes pass
• Micro-tool is built and tested
• DM templates are ready
• Tracking system is set up

Don't post when:

• Over 200 words
• Vague micro-tool offer
• Multiple keywords/asks
• No matching micro-tool ready
• Teaching instead of showing

Post-Publish

After posting:

1. Monitor comments within first hour
2. Send DM 1 immediately to each commenter
3. Log in tracking spreadsheet
4. Note engagement rate vs. other posts
5. Track which commenters convert