Source: business/marketing/qc-agents/qc-checklist-evergreen-assembly.md

QC CHECKLIST — EVERGREEN ASSEMBLY

For the Evergreen Page Build + Reusable Distribution Set

HOW TO USE THIS CHECKLIST

Two parts. Part 1 (sections 1–9) covers the evergreen page — the HTML build. Part 2 (sections 10–16) covers the distribution content. Run Part 1 first. Don't start Part 2 until the page passes.

PART 1: EVERGREEN PAGE BUILD

1. PREREQUISITES

[ ] Article: built, QC'd, live
[ ] Tool 1: built, QC'd, math validated
[ ] Tool 2: built, QC'd, math validated
[ ] Briefing interactive: built, QC'd
[ ] Briefing script: written, synced
[ ] Briefing landing page: built, launched at least once
[ ] ⚠️ No core assets are still changing. If any asset is mid-revision, stop.

2. RECOMPOSITION — ARTICLE → EVERGREEN NARRATIVE

[ ] ⚠️ Article sections are condensed, not pasted. Compare each narrative section to its article counterpart. Is it shorter? Does it point forward to a tool rather than standing alone?
[ ] Each narrative section between tools is ~2 paragraphs max. Count them. If a section runs 4+ paragraphs, it's stalling momentum.
[ ] Article conclusion / "what to do" section is removed. The tools replace this. Search for conclusion language — it should be gone.
[ ] Article CTA / bridge section is replaced by the conversion gap and CTA sections. Not duplicated alongside them.
[ ] Each narrative section creates a question the next tool answers. Read a narrative section, cover the tool below it. Does the section make you want to use the tool? If not, rewrite.
[ ] ⚠️ Article visualizations preserved if they do persuasion work. If the original article had React visualizations, interactive elements, or embedded tools that created "aha" moments — are they in the evergreen page? (The Proof Gap rebuild initially dropped them and felt flat.)

3. TOOL EMBEDDING

[ ] ⚠️ Both tools are fully functional on the page. Click/tap through every question, every input, every result state for both tools. Complete both tools start to finish.
[ ] Tool intro screens are present. Each tool has its own intro (not just the narrative section above it). Both the narrative setup and the tool intro co-exist.
[ ] Standalone chrome removed. No standalone nav, footer, header, or logo bar from either tool. The evergreen page's nav/footer handles this.
[ ] ⚠️ CSS namespaced — no collisions. Inspect both tools' class names. No shared generic classes (.question, .result, .intro, .progress). All prefixed: calc-, diag-, sf-, prc-, etc.
[ ] ⚠️ JS namespaced — no collisions. Search for all function names. No duplicates across tools. All prefixed: calcRun(), diagNext(), etc. No shared global variables.
[ ] var() not used in innerHTML. Search all JS for innerHTML assignments. If any contain var(--, replace with hardcoded hex values.
[ ] Tool result bridges intact. After completing each tool, the result screen shows the appropriate offer bridge (diagnostic CTA, $497 offer, or whatever the tool's standalone version showed).
[ ] Tool results don't break page layout. Complete both tools and verify the result states don't overflow, overlap nav, or push other sections off-screen.

4. SECTION SEQUENCING

[ ] Arc follows the invariant pattern. Hero → Narrative → Tool 1 → Narrative → Tool 2 → Briefing → Conversion Gap → CTA. No tools after the briefing. No narrative after the CTA.
[ ] ⚠️ No two adjacent sections share the same background color. Walk through every section. Cream never touches cream. Dark never touches dark. Off-white never touches off-white.
[ ] Tool sections are dark background. Both of them.
[ ] Hero, conversion gap, and CTA are dark background.
[ ] Narrative sections alternate cream and off-white, with dark sections breaking the pattern for visualizations or emphasis moments.
[ ] Every section earns its place. Read each narrative section. Does it shift understanding or emotional state? If it's filler between tools, cut it.

5. CONVERSION GAP SECTION

[ ] Three points present. Not two, not four. Three.
[ ] Each point follows can/can't structure. "You can [X]. You can't [Y] — because [Z]."
[ ] "Because" clauses name specific diagnostic expertise. Not generic ("because it's hard") but specific ("because you can't see your own assumption gap from inside it").
[ ] Section leads directly to CTA. No additional narrative between the gap and the CTA section. One bridge sentence or client quote max.
[ ] Section title present. "The Gap You Can't Close Alone" or campaign-specific alternative.

6. CTA SECTION

[ ] Calendly link works. Click it. Does it go to the right booking page?
[ ] Offer framing is campaign-specific. The "what I'm looking at" items reference this campaign's topic, not generic diagnostic language.
[ ] Three diagnostic focus areas listed. Written in campaign-specific language.
[ ] Standard elements present: 60 minutes, free, "I run these personally," capacity framing.
[ ] CTA button is prominent and clickable. Not buried in text.

7. SECTION NAV

[ ] Nav exists and is fixed/sticky. Scrolls with the page, stays visible.
[ ] Active section highlights correctly. Scroll through the entire page slowly. Does the nav highlight update at each section boundary?
[ ] Both tools appear in nav. By name (e.g., "Calculator" not "Tool 1").
[ ] Briefing appears in nav.
[ ] CTA appears in nav (labeled "Diagnostic" or "Book").
[ ] Hero does NOT appear in nav. (It's above the nav.)
[ ] Conversion gap does NOT appear in nav. (It's a transition, not a destination.)
[ ] Nav labels are short. Scannable single words or 2-word phrases. No full section titles.
[ ] Every nav link scrolls to the correct section. Click each one.

8. DESIGN & BRAND

[ ] ⚠️ No gold text (#b79d64) on cream backgrounds. Use #6b5d3e (dark olive-gold) for all text on light backgrounds.
[ ] Fonts correct. Cormorant Garamond for headings, Inter for body.
[ ] Standard footer matches other AOS pages.
[ ] OG meta tags present. Title, description, image (if applicable).
[ ] Responsive. Test at mobile, tablet, desktop widths. Tools must be usable on mobile.
[ ] Scroll animations work. Any IntersectionObserver-based reveals trigger correctly.

9. COPY QC — PAGE

[ ] ⚠️ No twinning. "It's not X. It's Y." — one instance max, zero preferred.
[ ] ⚠️ No three-beat parallel structures. Three items with identical sentence structure in a row.
[ ] No AI formulaic phrases. "Here's the thing," "let's be honest," etc.
[ ] Numbers consistent. The same case details, dollar figures, and percentages appear in the narrative, the tools, and the conversion gap without contradiction.
[ ] No fabricated statistics. Every number traces to source material.

PART 2: EVERGREEN DISTRIBUTION SET

10. ANGLE QUALITY

[ ] ⚠️ Each angle targets a distinct entry emotion. Read every TL post opening line in sequence. If two posts trigger the same feeling, they're the same angle.
[ ] Minimum 3 distinct angles. Fewer doesn't support 3 campaign cycles.
[ ] Each angle sourced from actual asset content. Every hook traces to a moment in the article, briefing, tool, or diagnostic.
[ ] Launch-week angle included. The original posts/emails appear in the set (they worked once).
[ ] No angle requires knowledge of another angle. Each piece stands alone.

11. LINKEDIN POSTS

TL Posts (6–10)

[ ] Every post follows Steve Cunningham format. Short lines, white space, no narrative paragraphs.
[ ] No CTA in any TL post. Article link in first comment only.
[ ] Image spec for each post. No two identical image formats.
[ ] Consistent signature block and first comment.
[ ] ⚠️ First comment links to evergreen page, not standalone article.

Hand-Raisers (3–5)

[ ] ⚠️ Every keyword is unique. List all keywords — verify no collisions.
[ ] Each post specifies the tool deliverable.
[ ] Tool description matches actual tool functionality.
[ ] Different hook per hand-raiser (not just different keywords).
[ ] Image or GIF spec for each.

12. EMAILS

[ ] 2–3 alternates per slot, all 5 slots (10–15 total).
[ ] Each alternate from a different angle.
[ ] ⚠️ No date-specific language. Search for: day names, specific dates, "today," "tomorrow," "this morning," "this Wednesday." All replaced with evergreen language.
[ ] ⚠️ No time-sensitive urgency that doesn't apply. "Briefing comes down at midnight" → capacity-based urgency or removed.
[ ] Subject lines distinct across versions of the same slot.
[ ] Every email has a click (Steve's rule).
[ ] Tool and asset descriptions match actual assets.

13. SUBSTACK NOTES

[ ] 3 alternates per slot, all 3 slots (9 total).
[ ] Adapted from LinkedIn, not copy-pasted. Different format, different audience context.
[ ] No date-specific language.
[ ] Each note links to something (article, tool, briefing).

14. DM SEQUENCE

[ ] Base DM structure documented (trigger → qualify → deliver → bridge → offer).
[ ] One DM 1 opener per keyword.
[ ] Tool link in DM 1 or DM 2 max. Value delivered early.
[ ] DM 4 diagnostic bridge is consistent across keywords.

15. CAMPAIGN COMBOS

[ ] ⚠️ Minimum 3 combos. Each is a full week (2 TL + 1 hand-raiser + 5 emails + 3 notes).
[ ] Each combo named with one-line description.
[ ] Each combo tonally cohesive. Read all pieces in sequence — one conversation, not tonal whiplash.
[ ] No content piece appears in more than one combo (unless explicitly noted).
[ ] Different keywords per combo.
[ ] Combos collectively cover at least 3 distinct entry emotions.

16. CROSS-CONTENT CONSISTENCY

[ ] ⚠️ Tool names consistent everywhere. Search all content for each tool name. No drift.
[ ] Campaign title/anchor phrase consistent.
[ ] Calendly link same everywhere and verified working.
[ ] Evergreen page URL same everywhere. Not the standalone article URL.
[ ] Numbers consistent across all distribution content and the page.
[ ] Core claim consistent even when entry angle varies.

17. FINAL ASSET COUNT

[ ] TL posts: (target: 6–10)
[ ] Hand-raisers: (target: 3–5)
[ ] Emails: (target: 10–15)
[ ] Substack notes: (target: 9)
[ ] DM openers: (= number of hand-raisers)
[ ] Campaign combos: (target: 3+)
[ ] Image/GIF specs: (= TL posts + hand-raisers)
[ ] Evergreen page: 1 ✓

QC checklist for: Evergreen Assembly (Page Build + Distribution) Companion to: evergreen-assembly-SKILL.md Created: February 2026