Email Sequence — Practice Growth OS Intensive

List: 225 existing subscribers Start: ~Apr 7 (2 weeks before Intensive) Pattern: Taki-style tee-up — each email uses a different format, same CTA, multiple entry points Modeled on: Taki Moore's Magnetic™ workshop sequence (7 emails, $100 workshop, Mar 13-16 2026)

What I Learned From Taki's Actual Emails

Taki sent 7 emails over 4 days for a $100 workshop (Magnetic™). Key patterns:

1. Every email is a genuinely different format. Story → analogy + bonus reveal → FAQ → benefits stack → creative urgency → logistics → follow-up. Not variations on the same email. Completely different reads.
2. One sentence per line. His emails read like a conversation, not a newsletter. No walls of text.
3. Teaching in every email. Even the "urgency" emails teach. The teaching IS the sell.
4. Personal stories carry the teaching. "I cheat at content" opens with a friend doing TikTok dances. "Freestyle Rap" uses Harry Mack. Every email has a story that carries the point.
5. Subject lines are short and curiosity-driven. "I cheat at content." "Freestyle Rap for you." "Let me clear this up." "typing quietly so i don't wake him." None announce "WORKSHOP STARTS SOON."
6. Personality is the differentiator. The "typing quietly" email is written as "Taki's unconscious body" in all lowercase. It's memorable. It stands alone.
7. The hard sell comes late. First email has one link at the bottom. The benefits stack comes day-of. Urgency is day-of.

For Kathryn's sequence: 5 emails over 11 days is the right pace for 225 professional service subscribers. Less aggressive than Taki (he hit 7 emails in 4 days for a larger list). Same principles, adapted for this audience.

Email 1 — Mon Apr 7

Type: Teaching story (pattern recognition) Format: One sentence per line. Story-driven. Soft CTA.

Subject line options:

• "I was sitting on $40K and didn't know it"
• "What I found when I actually looked"
• "The client roster exercise that changed everything"

Angle: [NEEDS REAL STORY] Kathryn runs the Client Expansion approach on her own client base. Finds opportunities she'd been sitting on. Revenue hiding in existing relationships because she never systematically looked.

Structure (follow Taki's "I cheat at content" pattern):

• Open with a specific moment or observation. Not "I want to tell you about..." — drop into the story.
• One sentence per line. Short paragraphs. Let the reader breathe.
• The teaching IS the story. Show what happened, what you found, what it means.
• Name the pattern: "Every practice owner I work with has revenue hiding in their existing client base. They just never systematically look for it."
• End soft: "More on this Thursday." No link. No sell. Just curiosity.

CTA: Soft. "More on this Thursday."

[PLACEHOLDER]: Kathryn — this email needs a real story. Either run Client Expansion on your own client roster before Apr 7, or use a real client example (anonymized). The story carries the email. Without it, this is just a claim.

Email 2 — Wed Apr 9

Type: System reveal (what the Intensive builds) Format: Reveal + specific outcomes. One sentence per line. Link to register.

Subject line options:

• "3 days. 3 skills. Running on your machine by Thursday."
• "What if your AI actually knew your practice?"
• "Find. Prove. Close."

Angle: Reveal the Practice Growth OS Intensive. Lead with the three outcomes (find opportunities, build proof, close faster) not the methodology. Show the arc: Groundwork → Session 1 (Find) → Session 2 (Prove) → Session 3 (Close).

Structure (follow Taki's "Freestyle Rap" pattern — the reveal email):

• Open with what they'll walk away with, not what it is. Taki opened with Harry Mack → led to "finding YOUR format." Lead with the outcome.
• List the 3 sessions and what each one builds. Be specific — not "learn about client expansion" but "find the revenue hiding in your existing client base."
• Name the format: "Build-along. Everyone builds on their own data. You walk away with tools running on your machine, not slides to review later."
• $97. April 21-23. Tue/Wed/Thu. 90 minutes each.
• One clear CTA: Register link.

CTA: Link to register. "20 spots. Build-along format — everyone builds on their own data."

Email 3 — Fri Apr 11

Type: FAQ / Objection handling Format: Rapid-fire Q&A. Same format as Taki's "Let me clear this up" email.

Subject line options:

• "You don't need to be technical"
• "The two questions everyone asks"
• "No, you don't need to know how to code"

Angle: Handle the two objections that will stop this audience:

1. "I'm not technical / I don't know AI" — You'll have a conversation with Claude during the Groundwork. If you can answer questions about your business, you can do this. Zero coding.
2. "I don't have time for a 3-day thing" — 90 min/day. Tue, Wed, Thu. You walk away with tools you'll use every week. The time investment pays back on the first proposal you write in 3 minutes instead of 3 hours.

Structure (follow Taki's "Let me clear this up" — direct Q&A format):

• Bold questions, regular answers. Taki handled 14 questions in one email. Kathryn can do 6-8.
• Keep answers short and direct. Personality in the answers, not length.
• Include at least one question with a funny/honest answer (Taki: "What if my last 100 posts got 7 likes and one was my mum?" → "First — tell your mum thanks.")
• Potential additional questions: "What's the Groundwork?", "Do I need to pay for Claude?", "What if I miss a session?", "What if I already use AI for my business?"
• End with register link and a short "still reading? You're probably coming" close (Taki's P.P.S. pattern).

CTA: Register link. "The Groundwork takes 40 minutes. The Intensive takes 4.5 hours. The system works for years."

Email 4 — Mon Apr 14

Type: Value stack (full breakdown) Format: List every component. Make the math obvious.

Subject line options:

• "Everything you get for $97"
• "Here's exactly what you'll build"
• "The full breakdown"

Angle: Full stack. List every component:

• Practice Growth OS deployed on their machine
• Practice Profile (AI that knows their business)
• Client Expansion skill (find revenue in existing base)
• Proof Engine skill (engagement → case study + testimonial + post)
• SOW Machine skill (conversation → scoped proposal in 3 min)
• The Field Guide (step-by-step companion)
• Site Survey + Build Order (personalized assessment)
• 4.5 hours live build-along
• Unlimited replay access

Then: "Practice Builders members will pay $97/month to build ONE skill per month. You're building three in three days at the same price."

Structure (follow Taki's "[12 hours] posting like it's cardio?" — benefits stack + bonuses):

• Lead with what they get. Taki listed 13 reasons + 7 bonuses. Kathryn should list every component with a one-line description of what it does.
• Make the value math obvious. Not "this is worth $X" — just show how much is included for $97.
• The Practice Builders comparison is the math moment: "$97/month for one skill per month. You're building three in three days at the same price."
• End with register link. Add urgency if spots are filling.

CTA: Register link. Urgency if spots are filling.

Email 5 — Fri Apr 18

Type: Last call / urgency Format: Short. Direct. Stakes-based.

Subject line options:

• "Starts Tuesday"
• "Last call — Practice Growth OS Intensive"
• "48 hours"

Angle: Short. Direct. The Intensive starts Tuesday. Here's what's at stake: you keep tracking clients in your head, writing proposals from scratch, and letting your best outcomes evaporate. Or you spend 3 x 90 minutes this week and build the system that does it for you.

Structure (follow Taki's "typing quietly so i don't wake him" — creative and short):

• This does NOT need to be long. Taki's "typing quietly" email was ~150 words.
• Don't repeat the value stack. Don't re-explain the Intensive. They know.
• Name what they're choosing between. Taki: "If you want to continue playing the content game on hard mode… good luck. You're gonna need it."
• Kathryn's version: name the status quo (tracking in your head, writing proposals from scratch, outcomes evaporating) vs. the alternative (90 minutes × 3 days, working system).
• Replay access mention for anyone worried about schedule.
• $97. Register link. "See you Tuesday."

CTA: Register link. "See you Tuesday."

Post-Intensive Follow-Up (Separate Campaign)

Not part of this sequence. Plan after the Intensive runs.

Taki's post-event emails: "Here's what you missed" (replay) → "Magnetic™ Replay" (replay + Black Belt upsell). Gentle, not pushy. Replay delivery is the vehicle; the upsell is a P.S.

For Kathryn: Post-Intensive follow-up bridges to Practice Builders ($97/mo). Not "remember the Intensive." New story, new angle. The Intensive participants' results become the proof for the next campaign.

Sequence Design Notes

Each email uses a different format:

1. Teaching story (personal proof of pattern)
2. System reveal (outcomes + registration)
3. FAQ (objection handling, personality)
4. Value stack (full breakdown, math)
5. Last call (urgency, stakes)

Taki's technique applied throughout:

• One sentence per line. Not newsletter blocks.
• Subject lines are short and curiosity-driven. Under 50 characters. No "WORKSHOP ALERT" energy.
• The first email does NOT sell. It teaches. The sell starts Email 2.
• By Email 4 they've seen teaching, the offer, objection handling, and value stacking. Email 5 is just urgency.
• Each email stands alone. Someone who only reads Email 4 should understand what this is and want to register.
• Personality is the differentiator. Kathryn's voice: direct, pattern-revealing, grounded. Not Taki's humor — Kathryn's calm authority.

Key difference from Taki: Taki had 7 emails over 4 days for a larger list with a personal brand following. Kathryn has 5 emails over 11 days for 225 subscribers. Less volume, same format variety. Professional service owners don't need to be hammered — they need to be convinced it's worth their time.

What's still needed:

• [PLACEHOLDER] in Email 1 — Kathryn needs a real story (run Client Expansion on her own roster)
• Registration link (landing page not built yet)
• Decision: Will Kathryn add a day-of email on Apr 21? (Taki sent 3 on launch day. Kathryn could send one short "starts today" email.)