Practice Command Center Campaign — 6 Briefs — March 27, 2026
| Brief | Type | Status | Blocking Issues |
|---|---|---|---|
| Client Expansion Finder | Intensive S1 | Pass | None |
| Proof Engine | Intensive S2 | Pass | None |
| SOW Machine | Intensive S3 | Pass | None |
| Scope-to-SOW Converter | Handraiser #3 | Pass | None |
| Content-from-Delivery Engine | Handraiser #4 | Pass | None |
| Referral Activator | Handraiser #5 | Pass with Notes | Heaviest IP gap load of any brief |
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 bullets, specific to practice owners, describes what they don't know |
| IP Direction table with vault sources | Present | 7 IP concepts, all with file paths and methodology depth ratings |
| IP Gaps & Upgrades flagged | Present | 3 upgrades, 3 gaps, all with "Content interview required" flags |
| Design Constraint Check (3 universal) | Present | Can't fail, Sustainable, Win fast — all with specific explanations |
| Quality Bar | Present | Two quality bar quotes, 5 specific reasons, paired value documented |
| Input Design with zero-friction test | Present | Practice Brain primary, manual fallback, 4-question test all answered |
| Foundational Dependency | Present | Three power levels documented (requires PB, full power, reduced power) |
| Skill Output sections table | Present | 7 sections, each with one job |
| Signal Types with IP tracing | Present | 6 types, each traced to IP with methodology depth rating |
| Cohesion Check (Intensive arc) | Present | Arc table with all 3 skills, throughline, S1-to-S2 connection |
| Teaching Story marked TBD | Present | TBD with 8 specific testing questions |
| Distribution section | Present | Trigger word TBD, delivery method, series position, output feeds documented |
| Open Questions numbered | Present | 7 questions, all specific with context |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief" |
Matches the Intensive Concept Brief's Session 1 definition precisely: "Run Client Expansion against your client roster → ranked growth opportunities + 3 outreach messages ready to send." The "$40K" demo moment is preserved. The Find theme is maintained.
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 costs, specific, describes what they don't know |
| IP Direction table with vault sources | Present | 9 IP concepts with vault file paths, methodology depth ratings, and adaptation notes |
| IP Gaps & Upgrades flagged | Present | 2 upgrades, 4 gaps — all with "Content interview required" flags using correct format |
| Design Constraint Check (3 universal) | Present | All 3 with specific "How This Skill Meets It" answers |
| Quality Bar | Present | Two quality bar quotes, 4 specific reasons, paired value with Skills 1 and 3 |
| Input Design with zero-friction test | Present | Engagement details primary, Client Expansion Finder output secondary, 4-question test answered |
| Foundational Dependency | Present | "Works without, works better with" documented. Upgrade path to Practice Builders. |
| Skill Output sections table | Present | 6 sections, each with one job |
| Proof Categories (signal types equiv.) | Present | 6 categories with IP tracing and methodology depth. Quality Checks documented (3 blind spots). |
| Cohesion Check (Intensive arc) | Present | Arc table, S1-S2 connection, S2-S3 connection, handraiser upgrade path |
| Teaching Story marked TBD | Present | TBD with 8 specific testing questions |
| Distribution section | Present | Complete including input from and output feeds |
| Open Questions numbered | Present | 7 questions, all specific |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief" |
Matches the Intensive Concept Brief's Session 2 definition: "Run the Proof Engine on a completed engagement → case study draft + testimonial request + LinkedIn post." The "Send the testimonial request tonight. Publish the LinkedIn post tonight." urgency from the parent brief is preserved in the design constraint check. The Prove theme is maintained.
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 ways proposals fail, specific to practice owners |
| IP Direction table with vault sources | Present | 5 GPT sources, all with file paths, methodology depth, and adaptation notes. Plus micro-magnet archive (5 files) and campaign folders (2 files) searched. |
| IP Gaps & Upgrades flagged | Present | 3 upgrades, 3 gaps — all with correct format and specific extraction requirements |
| Design Constraint Check (3 universal) | Present | All 3 with specific answers. Three inputs documented, graceful degradation for missing proof. |
| Quality Bar | Present | Two quality bar quotes, 5 specific reasons, full loop paired value |
| Input Design with zero-friction test | Present | Three inputs (conversation + Practice Brain + Proof Engine output), 4-question test, second input path |
| Foundational Dependency | Present | Three power levels: minimum (conversation only), standard (+ PB), maximum (+ Proof Engine). Upgrade path documented. |
| Skill Output sections table | Present | 7 sections, each with one job |
| Extraction Logic (signal types equiv.) | Present | 7 extraction types with Offer Brief element mapping and IP tracing |
| Cohesion Check (Intensive arc) | Present | Arc table, S2-S3 connection, full loop visibility, closing arc ("Day in the Life"), handraiser upgrade |
| Teaching Story marked TBD | Present | TBD with 10 specific testing questions |
| Distribution section | Present | Complete including all three input sources and series position |
| Open Questions numbered | Present | 8 questions, all specific with alternatives |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief" |
Matches the Intensive Concept Brief's Session 3 definition: "Provide a prospect conversation → scoped, priced SOW with proof attached, in under 3 minutes." The dual conversion pitch, founding member offer, and Build Order bridge from the parent brief are preserved. The Close theme is maintained.
| Session | Skill | Primary Input | Primary Output | Feeds Into |
|---|---|---|---|---|
| 1 (Tue) | Client Expansion Finder | Practice Brain (client roster + services catalog) | Ranked growth opportunities, 3 outreach messages, Revenue Opportunity Summary | Session 2: identifies which engagements are worth documenting |
| 2 (Wed) | Proof Engine | Engagement details (selected from Finder output) + Practice Brain | Case study draft, testimonial request email, LinkedIn post, Proof Quality Score, Reuse Map | Session 3: case study + testimonial for proof integration in proposals |
| 3 (Thu) | SOW Machine | Prospect conversation + Practice Brain + Proof Engine output | Complete SOW with proof attached, Scope Protection Notes | Post-Intensive use; the "Day in the Life" continuous loop |
The SOW Machine brief documents the closing arc and references the "Day in the Life" concept from the parent Intensive brief. The Build Order bridge to Practice Builders and the dual conversion ("keep building" vs. "build it for me") are present in the parent brief and referenced in the SOW Machine's cohesion check. The individual skill briefs correctly defer the conversion mechanism to the parent Intensive brief rather than duplicating it.
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 ways proposals fail, specific, describes what the user doesn't know |
| IP Direction table with vault sources | Present | 5 GPT concepts, all with file paths and methodology depth. Micro-magnet and campaign searches documented. |
| Adjacent existing IP labeled as reference | Present | 7 adjacent references, all marked "reference, not source" |
| IP Gaps & Upgrades flagged | Present | 3 upgrades, 2 gaps — all with correct flag format |
| Design Constraint Check (3 universal) | Present | All 3 with specific "How This Skill Meets It" answers |
| Quality Bar | Present | Quality bar quote, 6 specific reasons, paired value with Skills #1 and #2 |
| Input Design with zero-friction test | Present | Pasted conversation primary, Skill #2 output secondary. 4-question test answered. |
| Foundational Dependency | Present | "Works WITHOUT, works BETTER with." Service List, ICP, Voice each addressed. Standalone confirmed for campaign. |
| Skill Output sections table | Present | 6 sections, each with one job |
| Extraction Logic with IP tracing | Present | 7 extraction types, each mapped to Offer Brief element and IP source with methodology depth |
| Cohesion Check (5-skill series) | Present | Full arc table, consistent throughline, S2-S3 and S3-S4 connections, handraiser-Intensive upgrade |
| Teaching Story marked TBD | Present | TBD with 9 specific testing questions |
| Distribution section | Present | All fields present, TBDs at brief stage |
| Open Questions numbered | Present | 8 questions, specific with alternatives |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief" |
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 costs, specific to practice owners, describes what they don't know |
| IP Direction table with vault sources | Present | 6 IP concepts, all with file paths and methodology depth. Micro-magnet, campaign, and adjacent searches documented. |
| Adjacent existing IP labeled as reference | Present | 7 adjacent references, all properly classified |
| IP Gaps & Upgrades flagged | Present | 1 upgrade (adaptation path, no interview required), 2 gaps with "Content interview required" |
| Design Constraint Check (3 universal) | Present | All 3 with specific answers. "Run every time you finish a piece of work" for sustainable. |
| Quality Bar | Present | Quality bar quote, 6 specific reasons, paired value with Skills #1, #3 |
| Input Design with zero-friction test | Present | Engagement details primary, Skill #3 output secondary. 4-question test answered. |
| Foundational Dependency | Present | "Works WITHOUT, works BETTER with." Service List, ICP, Voice addressed. Standalone confirmed. |
| Skill Output sections table | Present | 6 sections, each with one job |
| Content Extraction Types with IP tracing | Present | 6 types, each traced to IP with methodology depth |
| Cohesion Check (5-skill series) | Present | Full arc table, consistent throughline, S3-S4 and S4-S5 connections, handraiser-Intensive upgrade |
| Teaching Story marked TBD | Present | TBD with 8 specific testing questions |
| Distribution section | Present | All fields present, TBDs at brief stage |
| Open Questions numbered | Present | 7 questions, specific with alternatives |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief" |
| QC Item | Status | Notes |
|---|---|---|
| Preview link at top | Present | |
| Problem statement (3 bullets) | Present | 3 ways referrals stay accidental, specific, describes what they don't know |
| IP Direction table with vault sources | Present | 6 IP concepts with file paths. But 3 of 6 are micro-magnets requiring native extraction — methodology depth unknown. |
| Adjacent existing IP labeled as reference | Present | 5 adjacent references, all properly classified |
| IP Gaps & Upgrades flagged | Present | 1 upgrade, 4 gaps — all with correct format. Heaviest gap load of any brief. |
| Design Constraint Check (3 universal) | Present | All 3 with specific answers |
| Quality Bar | Present | Quality bar quote, 5 specific reasons, paired value with Skills #1, #2, #4 and full series loop |
| Input Design with zero-friction test | Present | Client relationship description primary, Skill #2 output secondary. 4-question test answered. |
| Foundational Dependency | Present | "Works WITHOUT, works BETTER with." Service List, ICP, Voice addressed. Standalone confirmed. |
| Skill Output sections table | Present | 6 sections, each with one job |
| Signal Detection with IP tracing | Present | 6 signals, each traced to IP. Methodology depth: 1 Deep, 2 Partial, 2 Partial, 1 Gap |
| Cohesion Check (5-skill series) | Present | Full arc table, consistent throughline, S4-S5 connection, series closure documented. Handraiser-Intensive relationship documented (no direct equivalent). |
| Teaching Story marked TBD | Present | TBD with 7 specific testing questions |
| Distribution section | Present | All fields present, series finale positioning noted |
| Open Questions numbered | Present | 8 questions, specific with alternatives |
| Next Steps checklist | Present | Starts with "Kathryn validates this brief," priority extraction flagged |
| # | Skill | What It Does | Input | Output | Overlap? |
|---|---|---|---|---|---|
| 1 | Client Intelligence Brief | Operational intelligence about active clients | Client emails/notes | Client briefing report | — |
| 2 | Hidden Revenue Scan | Revenue signals in client relationships | Client emails (3-5) | Signal map + upgrade scripts | — |
| 3 | Scope-to-SOW Converter | Conversation to proposal | Prospect conversation notes | Sendable SOW + scope protection | None with #1 or #2 |
| 4 | Content-from-Delivery Engine | Past work to LinkedIn content | Engagement details | 3 LinkedIn posts + quality score | None with #1-3 |
| 5 | Referral Activator | Client relationship to referral activation | Client relationship description | Activation message + referral brief + follow-up | None with #1-4 |
Verdict: Each skill solves a genuinely different problem with a different input type and a different output type. No overlap across the 5-skill series. The throughline "You already have..." maintains unity without repetition. The skills move through a natural business cycle: understand → find revenue → close deals → create content → activate referrals.
All 6 concept briefs pass kit compliance. Every required section is present. IP sourcing follows the correct search order (vault IP library first, then campaigns, then business-aos reference). Every IP gap is explicitly flagged with content interview requirements. Every teaching story is marked TBD (not fabricated). Design constraints are checked with specific answers, not checkmarks. The golden example structure is matched consistently.
The Find → Prove → Close arc is maintained across all three Intensive skill briefs. The artifact chain connects: Finder output informs Proof Engine input, Proof Engine output integrates into SOW Machine. The throughline "Your practice already has the clients / the proof / the deal" is consistent and compelling. The dual conversion path is handled at the parent Intensive brief level and correctly referenced (not duplicated) in the skill briefs.
MEMORY.md describes the Intensive artifacts as "Practice Constraint Map" (S1), "First System Build" (S2), and "Practice Pulse" (S3). The actual briefs produce different artifacts aligned with the "Find → Prove → Close" theme. The parent Intensive brief is the canonical source and matches the skill briefs. MEMORY.md appears to reflect an earlier design iteration (the original "Practice Command Center" framing). No action needed on the briefs — but MEMORY.md should be updated to reflect the current design.
5 of 6 briefs are ready for Kathryn to validate. The Referral Activator passes structurally but has the heaviest IP gap load and an unread primary source. It's a valid concept brief — it correctly identifies what's missing — but it's less "ready to build from" than the other five. Kathryn can validate it now with the understanding that the design may shift after the 5-Minute Referral Activator micro-magnet is extracted.
Validation performed 2026-03-27 against kit-skill-concept-brief and kit-intensive-concept-brief QC checklists.