Campaign: The Work They Can't See — STATUS
Angle: The visibility gap — a practitioner's work is invisible to the client, so the client assumes it didn't happen; a visible running record fixes it. Anchor line: "When a client can't see the work, they assume it didn't happen." Brand: CYP / Practice Builders (deep teal #0f2d3e, cream #f1ede6, gold #b79d64; Fraunces + Montserrat). Platforms: Facebook (1:1), Instagram (4:5), LinkedIn-CYP (4:5). Source copy: business-aos/khb-aos/projects/content-to-pipeline/builds/advisory-proof-gap-content-2026-07-05.md Created: 2026-07-06 · Producer: Sloane · Images: Wren
Renamed from
paid-twice(2026-07-06). "Paid Twice" collided with Wake Up To Freedom's "Get Paid Twice" product (wakeuptofreedom.com/paid-twice) and read as a monetization hook — opposite of the intended meaning. Kathryn rejected it; re-anchored on the visibility angle. Every "pay twice / once to do the work, once to prove you did" close was stripped.
Assets
| Asset | Platform | Ratio | Status |
|---|---|---|---|
the-work-they-cant-see-fb-cyp-paste-ready.txt | — | Reworked — awaiting Kathryn copy approval | |
the-work-they-cant-see-ig-cyp-paste-ready.txt | — | Reworked — awaiting Kathryn copy approval | |
the-work-they-cant-see-linkedin-cyp-paste-ready.txt | — | Reworked — awaiting Kathryn copy approval | |
the-work-they-cant-see-fb-cyp.png | 1080×1080 | Re-rendering — Wren (pull-quote: "You don't get credit for work they can't see.") | |
the-work-they-cant-see-ig-cyp.png | 1080×1350 | Re-rendering — Wren (pull-quote: "They can't value what they can't see.") | |
the-work-they-cant-see-linkedin-cyp.png | 1080×1350 | Re-rendering — Wren (pull-quote: "When a client can't see the work, they assume it didn't happen.") |
Shipped
- Current ContentStudio drafts (2026-07-06): fb-cyp
6a4bfa9b03fd4fa6fd0c6b8b(Kathryn edited in-app; final), ig-cyp6a4c08e9d056dbb18a0daba5, linkedin-cyp6a4c08eff9e2cd3ea70c6e02— each with its card image. - Copy revision: twinning + coachy verb ("carried") removed, "running page" → "running context file", DM CTA added. Original ig/linkedin drafts (
6a4bfaa1…/6a4bfaa6…) were replaced by the corrected versions and deleted; FB was edited in-app by Kathryn and the vault source is synced to it. - Kathryn = publisher. Review/schedule at https://app.contentstudio.io. Drafts, not live.
- First-comment link: N/A — posts carry a DM CTA instead of a link.
Email — closed
- Sent by Kathryn (2026-07-06) with the original close; she chose to let it go. No further action.
Copy adjustments (2026-07-06, per Kathryn)
- IG hashtags removed. The
ig-post-writerskill defaults to 3–5 hashtags — Kathryn doesn't want them. Open: update the skill to drop the hashtag default (Arden). - Soft DM CTA added to all three: "learn how to build one for your own practice → DM me." Shifts posts from pure-value to CYP community handraiser; no first-comment link needed.
Notes
- FB = PAS/recognition. IG = contrarian bold-claim + 3–5 niche hashtags. LinkedIn = warm CYP pattern-reveal. Differentiated per platform.
- No links in FB/LinkedIn bodies (first comment); IG link in bio.