Practice Builders
Practice Builders
Kathryn Brown
Quick Start Guide

Practice Brain Setup

Everything you need to build your Practice Brain before Session 1.

What You Need
› A Claude account (recommended) — or any AI tool that accepts uploaded files (ChatGPT, Gemini)
› Knowledge of your own practice — your services, a few clients, how you price work
› A phone or microphone if you want to dictate (recommended)
Two Ways to Run It

Practice Brain works in Claude Chat (the web version) or Claude Desktop (the app on your computer). Same skill, same conversation, same output. The difference is where the documents end up.

Option A: Claude Chat (Web)

Use this if you want to run Practice Brain from a browser without installing anything.

  1. Go to claude.ai
  2. Start a new project or conversation
  3. Upload practice-brain-skill.md as a project file (or paste its contents into Custom Instructions)
  4. Say: “Build my Practice Brain”

The skill produces six documents inside the conversation. Copy each one out and save it wherever you keep your work files.

Option B: Claude Desktop (App)

Use this if you have Claude Desktop installed and want the documents saved directly to your computer — no copy-pasting.

  1. Open Claude Desktop
  2. Start a new conversation
  3. Upload practice-brain-skill.md to the conversation (or paste its contents)
  4. Say: “Build my Practice Brain”

The skill produces six documents and saves them as files on your computer.

Don’t have Claude Desktop? Download it at claude.ai/download. Install it, sign in with your Claude account, and you’re ready.

What You’ll Build

Six Documents About Your Practice

1
Practice ProfileWho you are, what you do, who you serve
2
Services CatalogEvery service, pricing, packaging
3
Client RosterYour clients, what they’re on, relationship status
4
Voice & StyleHow you communicate, by context
5
Scoping & PricingHow you turn conversations into deals
6
Proof InventoryYour best outcomes that nobody knows about
Tips

Dictate, don’t type.

Use voice input on your phone or computer. You’ll describe your practice more naturally when you talk than when you type. Typing activates the filter. Talking activates the flow.

Start with whatever comes to mind.

The skill asks questions one at a time. Don’t overthink your answers — say what you know. You can always come back and add more later.

Minimum 3 clients.

The Client Roster section works with as few as 3 clients. More is better, but 3 is enough to start identifying patterns.

You can stop and come back.

If you need to break after 3 sections, that’s fine. Start a new conversation later and pick up where you left off. The documents you’ve already built are saved.

These documents work everywhere.

Hand the Services Catalog to a VA. Use the Client Roster for quarterly reviews. Reference Voice & Style when writing content. They’re working documents, not setup files.

What to Have Ready

Any of these help, but none are required:

› A rough list of your services and what you charge
› The names of 3–10 current clients (you can anonymize if you prefer)
› One or two client outcomes you’re proud of
› A sense of how you talk to clients vs. prospects

If you don’t have these ready, the skill will draw them out of you through the conversation. That’s the whole point.

Using a Different AI Tool?

The Practice Brain skill file is a standard markdown (.md) file. While we recommend Claude for the best results, you can use it with any large language model that accepts custom instructions or uploaded files.

ChatGPT

  1. Go to chatgpt.com
  2. Start a new conversation
  3. Click the paperclip icon and upload practice-brain-skill.md — or open the file in a text editor, select all, and paste the contents into the chat
  4. Say: “Build my Practice Brain”
  5. Save each document as it’s produced

Gemini

  1. Go to gemini.google.com
  2. Start a new conversation
  3. Upload practice-brain-skill.md or paste its contents
  4. Say: “Build my Practice Brain”
  5. Save each document as it’s produced

Any Other AI Tool

  1. Open the AI tool
  2. Start a new conversation
  3. Paste the full contents of practice-brain-skill.md into the conversation
  4. Say: “Build my Practice Brain”
  5. Follow the conversation — the skill asks questions, you answer, it produces documents
  6. Save each document as it’s produced

Important: Regardless of which AI you use, name the six output files exactly as the skill specifies: practice-profile.md, services-catalog.md, client-roster.md, voice-style.md, scoping-pricing.md, proof-inventory.md. The Build sessions reference these file names.

After You’re Done

These six documents are the foundation for The Build. On Day 1, you’ll see how the skills you install read from these documents and produce output specific to your practice.

If you finish early — run through them one more time and add anything you missed. The more detail in these documents, the better the Build skills perform.