Practice Builders
Practice Builders
Kathryn Brown
 Download Practice Brain
The Build — Pre-Work

Practice Brain

Six conversations. Six documents. The foundation every skill you build reads from.

What This Is

The Reason Your Skills Won’t Be Generic

Every skill you install during The Build reads from these six documents. They contain what’s true about YOUR practice — your services, your clients, your pricing, your voice, your best outcomes.

Without the Practice Brain, skills produce generic output. With it, they produce output built on your data.

Complete this before Session 1. It takes about 40 minutes. You’ll have a guided conversation with your AI tool of choice (Claude, ChatGPT, Gemini) — it asks the questions, you answer.

What You’ll Build

Six Documents. One Foundation.

Each document is useful on its own. Together they power every skill you install.

1
Practice ProfileWho you are, what your practice does, who you serve, what you’re known for
2
Services CatalogEvery active service — who buys it, what they pay, what they get
3
Client RosterCurrent and recent clients, what they’re on, relationship status, last real conversation
4
Voice & StyleHow you communicate — your natural tone, phrases you use, phrases that make you cringe
5
Scoping & PricingHow you turn prospect conversations into scoped, priced engagements — the process in your head
6
Proof InventoryYour best client outcomes that nobody knows about — raw material for case studies and proposals
How It Works

A Conversation, Not a Form

The skill asks one question at a time, listens to your answer, and asks a follow-up if something is unclear. At the end of each section, it produces a structured document and asks for your approval before moving on.

  1. Open your AI tool of choice and start a new conversation
  2. Upload or paste the Practice Brain skill file (downloaded below)
  3. Say: “Build my Practice Brain”
  4. Answer the questions — by typing or dictating
  5. Approve each document as it’s produced
  6. Save all six documents — you’ll use them in every Build session

Pro tip: Dictate. Use voice input on your phone or computer. You’ll describe your practice better in conversation than in writing. Typing activates the filter. Talking activates the flow.

Time: About 40 minutes total. You can do all six sections in one sitting or break it up — the skill picks up where you left off.

Download Practice Brain

Two files. The skill file runs the conversation. The quick-start guide shows you how to set it up.

Skill File Quick-Start Guide

Works with any large language model.

Complete this before Session 1 of The Build.

What Happens Next

Your Practice Brain Powers Every Session

When you show up to The Build with your Practice Brain complete, every skill you install reads from YOUR data. The output is specific to your practice from the first run.

Session 1 Find — reads your Services Catalog + Client Roster to surface expansion opportunities
Session 2 Prove — reads your Proof Inventory + Voice & Style to produce case studies in your voice
Session 3 Close — reads your Scoping & Pricing + Proof Inventory to generate proposals with proof attached

The Build — April 20–22, 12:00–1:30 PM Eastern. Questions? kathryn@creatingyourplan.com