Nurture Email Sequence — CIB to The Build
Audience: CIB subscribers who have NOT purchased The Build Platform: MailerLite Goal: Convert CIB subscribers into Build buyers before April 20
Timing & Setup
Emails 1–3: Automation triggered by CIB opt-in. Relative timing. Emails 4–5: Scheduled campaigns on fixed dates. Sent to CIB Subscribers group, excluding anyone in the Build buyer group.
Stop automation enrollment after April 17.
| Type | When | |
|---|---|---|
| 1 — Did You Run It? | Automation | Day 1 after signup |
| 2 — The $76K Nobody Saw | Automation | Day 3 after signup |
| 3 — Let Me Answer That | Automation | Day 5 after signup |
| 4 — What a Proposal Used to Cost Me | Scheduled | Saturday, April 18 |
| 5 — Monday at Noon | Scheduled | Sunday, April 19 (morning) |
Email 1 — Did You Run It?
Subject: Did you run it? Preview text: Pick one client. Two minutes. See what it finds. Type: Automation — Day 1 after signup
Hey —
You grabbed the Client Intelligence Brief yesterday.
I'm curious — did you run it?
If not, try this right now. Pick one client you're talking to this week. Paste 3–5 recent emails. Takes two minutes.
The thing that surprises most people is the rolling items. Things that got mentioned once, never followed up, and quietly disappeared between conversations.
You'll see them immediately. And you'll probably feel a little sick about it.
That's the point. The brief doesn't tell you what to think. It shows you what you've been missing.
Try it before your next call. Then hit reply and tell me what it found.
— Kathryn
P.S. The Client Intelligence Brief handles call prep. If you want to see what happens when you point a system like that at your entire client base — that's The Build. April 20–22.
Email 2 — The $76K Nobody Saw
Subject: She found $76K sitting in her client base Preview text: Not new clients. The ones she already had. Type: Automation — Day 3 after signup
I want to tell you about something that happened with a practice owner I work with.
She's sharp. Runs a good firm. Knows her clients.
But she'd been growing the same way for years. Referrals. Repeat work. Word of mouth. It worked — until it stopped working.
Revenue was flat. Her instinct was to find new clients.
Instead, we pointed a system at her existing roster.
It scanned every client against every service she offers. Flagged mismatches. Clients on one service who should be on three. Relationships that had gone quiet. Businesses that had changed while the engagement stayed the same.
$76,000 in annual revenue. Sitting right there. In clients she already had.
She didn't need new clients. She needed to see the ones she had more clearly.
That's Session 1 of The Build. You install the system on your computer, feed it your client data, and it produces a ranked list of opportunities with outreach drafts ready to send.
Not theory. Not a demo. Your data. Your clients. Your output.
If the Client Intelligence Brief was useful for one conversation — this does that across your entire practice.
— Kathryn
Email 3 — Let Me Answer That
Subject: A few questions I keep getting Preview text: "What if I'm not technical?" and 6 other good ones. Type: Automation — Day 5 after signup
I've gotten some good questions about The Build this week. Let me answer them.
"What will I actually walk away with?" Three functioning systems on your computer. One finds growth in your client base. One turns completed work into proof. One writes scoped proposals. Plus the Practice Brain foundation that powers all of them. You keep everything.
"What if I'm not technical?" If you can paste text into a chat window, you can do this. That's the whole interface. You're not writing code. You're having a conversation with an AI tool, and it does the work.
"What AI tool do I need?" Whatever you prefer. Claude, ChatGPT, Gemini — they all work. Setup instructions come immediately after purchase.
"What if I can't make all three sessions?" Recordings are available within 24 hours. Live is better — you build in real time and I can help you on the spot — but you'll get the full session either way.
"Is this going to be generic AI stuff?" No. Everything you build runs on your Practice Brain — six documents about YOUR practice that you create before Session 1. Your services, your clients, your pricing, your voice. That's why the output is specific to you, not a template.
"How long does each session take?" 90 minutes. Noon to 1:30 PM Eastern. Three days. Monday, Tuesday, Wednesday.
"What if my practice is different from everyone else's?" Good. That's the point. The systems read from your data. Two people in the same room will get completely different output — because their practices are different. That's what makes this work.
— Kathryn
P.S. If you're still on the fence — run the Client Intelligence Brief first. If that's useful for one client conversation, imagine what three more systems do for your whole practice.
Email 4 — What a Proposal Used to Cost Me
Subject: What a proposal used to cost me Preview text: 3 hours, a blank document, and a knot in my stomach. Type: Scheduled campaign — Saturday, April 18 Send to: CIB Subscribers, excluding Build buyers
I used to hate writing proposals.
A prospect would say "send me something" and I'd open a blank document. Three hours later I'd have a proposal I wasn't sure about, priced lower than I should have, with no proof attached because I'd never documented my outcomes.
The scope was a guess. The pricing was defensive. And the whole thing sounded stiff because I was overthinking every sentence.
I knew my work was good. I just couldn't get that onto the page fast enough.
That's three separate problems:
I couldn't see the growth opportunities clearly. I had no documented proof to attach. And every proposal started from scratch.
Find. Prove. Close.
That's what The Build installs. Three systems. One for each problem.
Monday you find the opportunity. Tuesday you build the proof. Wednesday you generate the proposal — scoped, priced, with evidence attached. Your voice, your data, ready to send.
We start Monday at noon.
— Kathryn
Email 5 — Monday at Noon
Subject: Monday at noon Preview text: Find. Prove. Close. Three days. You keep everything. Type: Scheduled campaign — Sunday, April 19 (morning) Send to: CIB Subscribers, excluding Build buyers
The Build starts tomorrow at noon Eastern.
Monday: Find the growth hiding in your client base. Tuesday: Turn completed work into proof you can publish. Wednesday: Generate scoped proposals in minutes.
Three sessions. Three systems on your computer. Built on your data. You keep everything.
"I'm still the expert, but I'm no longer the bottleneck." — Linda Stapf, CPA
— Kathryn
Notes for Kathryn
- Email 1 asks for a reply. Watch for these — they're your warmest leads even if they don't buy this round.
- Email 2 uses Christina's $76K story. This is the strongest proof point and should hit early.
- Email 3 mirrors Taki's "Let me clear this up" Q&A format. Handles objections while keeping it readable and direct.
- Email 4 is personal — Kathryn's own experience with proposals. First-person story creates connection and makes the three sessions feel like a real solution, not a product pitch.
- Email 5 is 6 lines. Linda quote does the closing. Let the sales page handle the rest.
- All CIB mentions link to the delivery page. All Build mentions link to the sales page.
- No price in any email. The sales page handles pricing.
Built by Kathryn Brown — Practice Builders