Facebook Reactivation Posts — CYP Page
Page: facebook.com/creatingyourplan Purpose: Make the page look alive before ads run. People check. Timeline: Post 1-2 before ads launch (April 1-2), then 1/week during campaign Tone: Value-first. Pattern-revealing. Not selling. Being present. Kathryn posts manually.
Voice reference: business-aos/reference/core/voice.md Audience reference: business-aos/reference/core/audience.md Framework: VIP /organic — static post template (Hook-Retain-Reward)
Post 1 — The Client You Already Have
Post date: April 1 (day before ads) Framework: Problem-Solution (PAS for organic) Awareness level: Solution Aware Save signal: High — actionable pattern recognition
Revenue stalls and the instinct is to find new clients.
Meanwhile, someone on the roster right now is using one service and could use three. A relationship that's been on autopilot for six months. A client whose business changed and nobody updated the engagement.
The fastest path to revenue growth in a professional services practice is almost never acquisition. It's the client already paying you — paying less than they should, getting less than you could deliver.
The hard part isn't knowing this. It's having a system that surfaces it before the quarter ends.
Post 2 — The Proof Problem
Post date: April 2 (ad launch day) Framework: Pattern-Reveal (contrarian reframe) Awareness level: Problem Aware Save signal: High — names something they feel but haven't articulated
Here's a pattern I see in every advisory practice I work with:
The owner has delivered real outcomes. Revenue growth, cost reduction, problems solved before they became crises. Clients who stayed for years because the work was that good.
Then a new prospect asks "what kind of results do you get?" — and the answer is improvised. No documented outcome. No proof to hand over.
The work happened. It was never captured.
Every new prospect conversation starts from zero. A decade of results, invisible.
If you run a practice, ask yourself: could you send a prospect one documented outcome right now? If the answer is no, that's the gap.
Post 3 — The Proposal Tax
Post date: Week of April 7 Framework: Problem-Solution Awareness level: Problem Aware Save signal: Medium — relatable pain, less actionable
A prospect says "send me a proposal."
What follows: a blank document, a few hours of writing, second-guessing the scope, and a nagging feeling you underpriced it.
The scope, pricing, and proof already exist inside the practice. They're scattered — in your head, in old emails, in documents nobody updated since you wrote them.
The real cost of a manual proposal process isn't the time. It's the deals you don't pursue because the overhead of scoping and writing feels too heavy for the opportunity.
Post 4 — What Claude Can Actually Do
Post date: Week of April 14 Framework: Educational (value-first, Claude trend) Awareness level: Solution Aware → Most Aware Save signal: High — specific, actionable, reference-worthy
I've been building Claude skills for professional services practices.
Not prompts. Not chatbot conversations. Skills — structured instruction sets that read from your actual practice data and produce output you can use the same day.
One skill scans a client roster against a full service catalog and surfaces expansion opportunities nobody noticed. Another takes a single engagement description and produces a case study, a testimonial request, and a LinkedIn post. A third generates scoped proposals with your pricing logic and proof attached.
The difference between a prompt and a skill: a prompt gives you generic advice. A skill reads your client list, your services, your pricing — and produces something specific to your firm.
If you run a practice and you're using Claude, this is worth paying attention to.
Post 5 — The Build Announcement (Optional — Week of April 14)
Post date: April 14-15 (only if organic engagement is happening on Posts 1-4) Note: This is the only post that directly mentions The Build. Skip it if the page isn't getting engagement yet — don't pitch to an empty room. Framework: Direct (Most Aware)
I'm running something new next week.
The Build — 3 live sessions over 3 days (April 20-22, 12:00-1:30 PM Eastern). Each session, you install a Claude skill on your computer, customize it to your practice, and walk out with output you can use that day.
Monday: find growth hiding in your existing client base. Tuesday: turn completed work into proof you can publish. Wednesday: generate scoped proposals in minutes.
Everything runs on a foundation called Practice Brain — six documents about your practice that every skill reads from. That's what makes the output specific to your firm instead of generic.
$100. You keep everything you build.
Details: thepracticebuilders.ai/the-build
Copy QC Pass
QC run: 2026-03-31 Framework: business-aos/reference/brand/copy-qc.md (11-pattern AI detection)
P1 Checks
- Twinning: CLEAR — no "You don't have X. You have Y" structures
- Mirror reversals: CLEAR
- Question-revelation arcs: CLEAR — no dramatic silence beats
- Correction-revelation compound: CLEAR — Post 2 uses one pattern-reveal setup ("the work happened, it was never captured") but it's observation-based, not correction-based. No second instance in same post.
P2 Checks
- Three-beat parallel lists: Post 2, line 3 ("Revenue growth, cost reduction, problems solved before they became crises") — technically three items but structure varies (noun phrase, noun phrase, clause). PASS — not identical syntactic structure.
- "Not because X. Because Y.": CLEAR
- Formulaic setup ("Most people think X"): CLEAR — Post 2 uses "Here's a pattern I see" which is observation-based, not correction-based
- Quotable lines: CLEAR — no metaphor-over-clarity lines
P3 Checks
- Dramatic beats: Post 2 "The work happened. It was never captured." — one instance. PASS (max one per piece).
- Rhetorical hand-holding: CLEAR
- Identical openers: CLEAR
Voice Quality Test (voice.md)
- Can I see it in my head? YES — client roster, blank proposal document, improvised answers
- Could someone call BS on it? NO — specific, observable patterns
- Could a competitor copy-paste this? NO — practice-specific, pattern-revealing
- Does it name a pattern? YES — each post names a specific constraint
Organic Quality Check (VIP /organic)
- Hook stops scroll: YES — first lines are pattern-revealing, not generic
- One idea per post: YES
- Value before ask: YES — Posts 1-4 have zero CTA, Post 5 is the only direct mention
- Soft CTA: N/A for Posts 1-3 (pure presence). Post 4 ends with "worth paying attention to" (soft). Post 5 has link.
- No AI tells: CLEAR
Result: PASS — all checks clear.
Notes for Kathryn
- Posts 1-3 are pure value. No links, no CTA, no pitch. The goal is presence and pattern recognition. If someone comments or DMs, respond — but the posts themselves don't sell.
- Post 4 introduces Claude skills as a concept. Still not selling The Build directly. This primes the audience for the ad they'll see.
- Post 5 is optional and should only go up if Posts 1-4 got any engagement (likes, comments, shares). Don't pitch to zero engagement.
- Images: These don't need designed images. A clean text post on Facebook performs fine for this purpose. If you want a visual, use a simple branded quote card in Canva with CYP colors (teal background, cream text, gold accent).
- Hashtags: Skip them on Facebook. They don't drive discovery on this platform.
- Cross-post to Instagram? Posts 1-3 work on IG as carousel text slides or single-image quote cards. Post 4 works as a Reel script if you want to talk to camera. Post 5 should stay on FB only (IG doesn't support links in posts).
Built by Kathryn Brown — Practice Builders Framework: VIP /organic static template | Copy QC: 11-pattern AI detection | Voice: AOS brand voice