FB + IG Profile Refresh — CYP / Practice Builders

Purpose: Make both profiles look active and aligned before ads run. When someone sees an ad and clicks through to the page, the profile should confirm: this is a real person running a real business, and the content matches what the ad promised. Brand: Practice Builders (CYP visual style) Tool: Canva (Kathryn executes)

Facebook Page: facebook.com/creatingyourplan

Cover Photo

Dimensions: 820 x 312 px (desktop). Mobile crops to center 640 x 360 px — keep text in center safe zone.

Design spec (Canva):

• Background: Deep teal (#0f2d3e) solid or teal-to-slate gradient (#0f2d3e → #3e666e)
• Left side: Kathryn headshot (existing Convertri asset, or a new professional photo if available). Cropped from chest up. Natural lighting preferred — not studio-polished.
• Right side, centered vertically:
• Line 1: Practice Builders — Fraunces serif, cream (#f1ede6), 28-32px
• Line 2: Claude skills for professional services practices — Montserrat, cream at 70% opacity, 14-16px
• Line 3: thepracticebuilders.ai — Montserrat, gold (#b79d64), 12-14px, weight 600
• Gold accent: 2px horizontal line between line 1 and line 2, width ~200px, centered under "Practice Builders"
• No logo needed — the text IS the brand on this cover. Keep it clean.

Mobile safe zone check: All text should sit within center 640 x 360 px. Headshot can extend to left edge (will crop on mobile, that's fine).

Page Name

Keep as: Creating Your Plan (changing Facebook page names is slow/unreliable — not worth the friction before ad launch)

Bio / About Section

Short Description (155 chars max):

Claude skills for professional services practice owners. Built by Kathryn Brown. 25 years in operations.

Long Description (About section):

I build Claude skills for professional services practices — consulting firms, wealth advisors, CPAs, agencies.

Each skill reads from your actual practice data (clients, services, pricing, outcomes) and produces output you can act on the same day. Not prompts. Not chatbot conversations. Structured instruction sets that run on your real information.

Current skills:
→ Client Intelligence Brief — prep for any client call in 2 minutes
→ Client Expansion Finder — surface growth hiding in your existing roster
→ Proof Engine — turn completed work into case studies and testimonials
→ SOW Machine — generate scoped proposals with your pricing and proof attached

Everything runs on Claude (claude.ai). You keep what you build.

Kathryn Brown — 25 years in operations, own business since 2014. ISO registration, professional development, consulting. Serving accounting firms, wealth management, and boutique consulting practices.

Category: Business Consultant (or Consulting Agency)

Website: thepracticebuilders.ai

Email: kathryn@creatingyourplan.com

Action Button

Button: "Learn More" Link: thepracticebuilders.ai/the-build (during campaign) → thepracticebuilders.ai (after campaign)

Instagram: @creatingyourplan (if active) or new handle

Profile Photo

Use the same Kathryn headshot from the Facebook cover — cropped to square, face centered. Professional but approachable. Deep teal or neutral background preferred.

If creating in Canva: 320 x 320 px minimum. Displays at 110 x 110 px on mobile — keep it simple, no text on the profile photo.

Bio (150 characters max)

Claude skills for practice owners.
Built by Kathryn Brown.
↓ Free skill — prep for any client call in 2 min

Link in bio: thepracticebuilders.ai/cib (during campaign — drives to CIB opt-in) → Switch to thepracticebuilders.ai after campaign

Bio Alternative (if 150 chars is tight)

Claude skills for advisory practices.
By Kathryn Brown | 25 yrs operations
↓ Free Claude skill below

Highlights (Optional — only if Kathryn wants to invest time)

If Instagram stories are used during the campaign, create 3 highlight covers:

1. Skills — what Claude skills are, how they work
2. The Build — event info, session previews
3. Proof — testimonials, outcomes

Highlight cover spec: 1080 x 1920 px (story size). Deep teal background, gold icon or text centered. Fraunces serif for the label.

Copy QC Pass

QC run: 2026-03-31

P1 Checks

• Twinning: CLEAR
• Mirror reversals: CLEAR
• Question-revelation arcs: CLEAR
• Correction-revelation compound: CLEAR

P2 Checks

• Three-beat parallel lists: FB long description has a 4-item skill list with arrows — this is a literal product catalog, not a rhetorical device. PASS (data pattern exception).
• Formulaic setup: "Not prompts. Not chatbot conversations." — two negations followed by what it IS. This is definitional clarification, not "Most people think X." PASS.
• Quotable lines: CLEAR

P3 Checks

• Dramatic beats: CLEAR
• Rhetorical hand-holding: CLEAR
• Identical openers: CLEAR

Voice Quality Test

1. Can I see it in my head? YES — specific skills, specific output
2. Could someone call BS? NO — each skill claim is backed by built assets
3. Could a competitor copy-paste? NO — Claude-specific, practice-specific
4. Names a pattern? N/A for bio copy — this is positioning, not content

Result: PASS

Notes for Kathryn

• Do the cover photo first. It's the first thing people see when they land on the page from an ad. A blank or outdated cover photo kills trust instantly.
• The long description can be updated later. Get the cover + short description + action button live before April 1.
• Instagram is secondary. If time is tight, just update the bio and profile photo. The highlights can wait.
• No need to purge old posts. Old content on the page is fine — it shows history. The reactivation posts (asset #6) will push recent content to the top.
• Handle change: If the IG handle is @creatingyourplan and you want @practicebuilders or similar — don't change it right before a campaign. Keep the existing handle for now. Revisit after April 22.

Built by Kathryn Brown — Practice Builders Framework: VIP /organic | Brand: CYP visual style guide | Copy QC: 11-pattern AI detection