Buyer Email Sequence — The Build: Find, Prove, Close

Audience: People who purchased The Build Platform: MailerLite Goal: Practice Brain completed + show up Monday prepared

Timing

The delivery email (separate file: delivery-email-build.md) fires immediately on purchase via ThriveCart → MailerLite. It handles registration confirmation, Practice Brain links, Zoom link, schedule, and calendar adds. That IS Email 1.

All remaining emails are scheduled campaigns sent to the Build buyer group on fixed dates. No automation needed beyond the delivery email.

Email 1 — The Thing That Makes Monday Work

Subject: The difference between good and great on Monday Preview text: Same skill. Completely different output. Here's why. Type: Scheduled campaign — Wednesday, April 16

Quick story.

I ran the client expansion system with two practice owners last month. Same skill. Same session. Same instructions.

One of them got back a list that said "you have growth opportunities in your client base."

The other got back: "Client X is paying $4,200/year but should be on three services totaling $11,500. Here's the gap. Here's the outreach email."

Same skill. Wildly different output.

The difference was the Practice Brain.

The first person rushed through it. General descriptions, vague pricing, a few client names. The second person spent 40 minutes and gave real detail — actual services, actual rates, actual client situations.

The skill is only as specific as the data you give it.

If you haven't started — start now. If you've started but skimmed a few sections, go back and add detail. It's the single highest-leverage thing you can do before Monday.

— Kathryn

Email 2 — Quick Check

Subject: Are you ready for Monday? Preview text: Six documents. Quick checklist. Type: Scheduled campaign — Friday, April 18

Monday is close. Quick check.

Practice Brain — all six done?

1. Practice Profile ✓
2. Services Catalog ✓
3. Client Roster ✓
4. Voice & Style ✓
5. Scoping & Pricing ✓
6. Proof Inventory ✓

All six? You're set. Monday is going to be good.

Three or four? That'll work. You can fill in the rest after.

Zero? Go now. 40 minutes. You'll thank yourself Monday at 12:15 when everyone else's output is specific and yours is too.

— Kathryn

Email 3 — Tomorrow at Noon

Subject: Tomorrow at noon Preview text: Zoom link inside. Here's what to have ready. Type: Scheduled campaign — Sunday, April 19 Send to: The Build: Find Prove Close (Live) group

Tomorrow. Noon Eastern. Here we go.

Your Zoom link: Join on Zoom →

Same link all three days. Bookmark it.

Have ready:

• Practice Brain documents
• Your AI tool open (Claude, ChatGPT, Gemini)
• 90 quiet minutes

No prep beyond that. No reading. No studying. We build from minute one.

Monday: Find — your client base becomes a growth map Tuesday: Prove — one engagement becomes three proof assets Wednesday: Close — prospect conversation becomes a scoped proposal

If your Practice Brain isn't done — do what you can tonight. Even a partial one gives you something to work with.

See you tomorrow.

— Kathryn

Email 4 — 1 Hour

Subject: 1 hour Preview text: Zoom link. Let's go. Type: Scheduled campaign — Monday, April 20, 11:00 AM ET Send to: The Build: Find Prove Close (Live) group

We start in 1 hour.

Join on Zoom →

Practice Brain documents open. AI tool open. We build from minute one.

See you at noon.

— Kathryn

Notes for Kathryn

• Delivery email (separate file) is the only automation — fires immediately on purchase via ThriveCart → MailerLite.
• All 4 emails in this file are scheduled campaigns. Create them in MailerLite, set the dates, send to the Build buyer group. No automation logic needed.
• Late buyers (after April 16) will miss the earlier scheduled emails but still get the delivery email immediately and whatever scheduled emails haven't sent yet.
• Every Practice Brain mention links to the delivery page.
• No re-selling. They already bought. Every email serves one purpose: Practice Brain done, show up.

Built by Kathryn Brown — Practice Builders