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The Build — Sales Page Copy (Final Draft)

Compliance plan: Mechanism + authority + process testimonials + risk reversal. No outcome testimonials. No specific dollar claims. Real urgency only (dates + price increase).

Section order (VIP /site conversion sequence + Haynes B2B): Hero → Problem (Market Drivers) → Mechanism → Sessions → What's Included → Authority → Testimonial → Objection Handling → Competitive Positioning → Pricing → Qualification (Who For / Not For) → Final CTA → Footer

HEADER

Practice Builders | by Kathryn Brown [CTA button: Register — $47]

HERO

Eyebrow: Live Build Event · April 20–22 · 12:00–1:30 PM Eastern

Headline: Three sessions. Three systems. Built on your real data.

Subhead: The Build is a live event where you install AI-powered systems that find growth in your existing clients, turn completed work into proof, and write scoped proposals in minutes. You own what you build. They run on your data — not templates.

CTA: Register — $47 Microcopy: Normally $97. Founding pricing for the first run.

Hero image: Kathryn headshot (same as CYP homepage)

THE PROBLEM (Market Drivers — Haynes majority hook format)

Section label: Why Practices Stall

Lead: Most professional services practices grow the same way. Referrals. Repeat work. Word of mouth. It works — until it doesn't.

The number one reason practices plateau: the clients who could buy more never hear about it. Nobody reviews the client roster against the full service menu. Expansion opportunities sit there quarter after quarter — no process exists for surfacing them. The easiest revenue in any practice is the revenue already sitting inside existing relationships.

The second reason: every proposal gets written from scratch. Scoping is manual. Pricing lives in the owner's head. There's no connection between existing proof and the proposal being written. Three hours for a document that should take fifteen minutes.

The third reason: completed work disappears after delivery. The engagement ends and the team moves on. The outcome is never captured. No case study. No testimonial request timed to the moment results are fresh. Every new prospect conversation starts from zero.

Closing line: The expertise exists inside the practice — it needs a repeatable process to capture and deploy.

THE MECHANISM (How It Works)

Section label: How The Build Works

Lead: Three live sessions over three days. Each session, you install one AI-powered system on your computer, customize it to your practice, and run it on your real data before the session ends. Kathryn walks you through every step on Zoom.

Before you show up: A guided 40-minute conversation called the Practice Brain captures what you know about your practice — clients, services, how you scope work, your best outcomes. This isn't technical setup. It's a conversation. The AI reads from it, which is why the results are specific to your practice instead of generic.

What makes these different from prompts: These systems run on structured data about YOUR clients, YOUR services, YOUR pricing — and produce results you can act on the same day. Send the outreach message. Publish the case study. Submit the proposal.

THE 3 SESSIONS

Session label format: Day · Date · Theme · Title

Monday · April 20 · Find "Your next clients are already in your roster"

The system scans your full client base against every service you offer and surfaces expansion opportunities ranked by likelihood. You leave with a prioritized list and outreach messages drafted in your voice — ready to send before the session is over.

Tuesday · April 21 · Prove "Every completed engagement can sell the next one"

Take one engagement you're proud of and feed it to the system. It produces a case study draft, a testimonial request email timed for when results are fresh, and a LinkedIn post — three proof assets from one conversation, in your voice and your format.

Wednesday · April 22 · Close "A scoped proposal in minutes instead of hours"

Feed the system a prospect conversation and get a scoped, priced proposal with relevant proof attached. Monday's opportunity, backed by Tuesday's proof, closed on Wednesday.

WHAT'S INCLUDED

Section label: Everything for $47

  1. 3 live build sessions — April 20–22, 12:00–1:30 PM Eastern. Live on Zoom. Build-along format — not a lecture.
  1. 3 AI-powered systems installed on your computer — Client Expansion, Proof Engine, SOW Machine. They read your practice data and produce practice-specific results. You keep them after the event.
  1. The Practice Brain — Immediate access on purchase. A guided conversation that structures your practice knowledge so every system produces personalized results instead of boilerplate.
  1. The Field Guide — Step-by-step reference for re-running every system after the sessions. Troubleshooting included. If you get stuck, open the Field Guide.
  1. Full session replays — Watch at your own pace if you miss a session or want to rebuild.

AUTHORITY (About Kathryn)

Section label: Your Guide

Kathryn Brown

25 years building operational systems for professional services firms — accounting practices, wealth management, consultancies, financial planners. ISO registrations, quality management, process design. The infrastructure that makes practices run without depending on one person.

I've spent my career watching brilliant practitioners carry every process in their heads. The Build puts three of those processes into repeatable systems — so the practice doesn't depend on one person's memory.

PROCESS TESTIMONIAL

Section label: From practitioners who've worked with Kathryn

"No fluff. Battle-tested frameworks that work from day one. Immediate, practical value." — Mohamed Amine Mansouri Idrissi, Pan-African Venture Builder

OBJECTION HANDLING

"I'm not technical. Can I do this?" The pre-work is a conversation. The sessions are build-alongs where Kathryn walks through every step live. If you can paste text and follow instructions, you can build these systems. By Wednesday you'll have all three installed.

"What if I can't make all three sessions?" Replays are included, and the Field Guide covers every step. The live sessions are where you get real-time help — if you can block 90 minutes a day for three days, do it.

"Will this work for my type of practice?" If you serve clients, scope work, and write proposals — yes. The systems adapt to your services, your clients, your voice. Consultants, CPAs, wealth advisors, financial planners, agency owners.

"What do I need beforehand?" A Claude Pro subscription ($20/month) and 40 minutes for the Practice Brain pre-work. Step-by-step instructions are sent immediately after purchase. No prior AI experience required.

COMPETITIVE POSITIONING

Section label: Three Ways to Solve This

Do it yourself with ChatGPT or free prompts. You can. Most practitioners try this first. The gap: prompts produce generic advice. They don't read your client roster, your pricing, or your scoping process. The output requires heavy editing before it's usable — and most of it never gets used at all.

Hire a consultant to build systems for you. This works if the budget is there. A good operations consultant runs $5,000–$15,000 per engagement. The systems get built, but they live in the consultant's head or a shared drive. When something breaks or the practice evolves, the consultant comes back — at the same rate.

Build structured systems yourself — on your own data, at your own pace. That's The Build. Three sessions. Three systems. Installed on your computer, customized to your practice, owned by you. $47. The systems read from your Practice Brain, so the output is specific from day one. And because you built them, you know how to modify them when your practice changes.

PRICING / CTA

Section label: Register

The Build

~~$97~~ $47 — Founding run pricing. Goes to $97 after April 22.

Includes:

[STRIPE BUTTON: Register — $47]

Secure checkout via Stripe.

Risk reversal: Show up for Session 1. Do the work. If you haven't identified at least one growth opportunity in your practice by the end of that first session, email kathryn@creatingyourplan.com for a full refund. No conditions.

WHO IT'S FOR / NOT FOR (Qualification — Haynes Step 6, after price)

Section label: Is This for You?

This is for you if:

This is not for you if:

FINAL CTA

Monday: find the growth. Tuesday: build the proof. Wednesday: close it.

Three sessions. Three systems. Built on your data.

[Register — $47]

April 20–22 · 12:00–1:30 PM Eastern · Live on Zoom

FOOTER

Practice Builders | by Kathryn Brown kathryn@creatingyourplan.com

[Privacy Policy] · [Terms of Use] · [Earnings Disclaimer]

Results mentioned on this page reflect individual experiences from done-for-you consulting engagements and are not representative of results from this program. Your results depend on your effort, your practice, and your data. This is an educational program, not a guarantee of specific business outcomes.

© 2026 Kathryn Brown. All rights reserved.

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