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Source: business/marketing/campaigns/the-build/wip/archive/post-nurture-sequence.md

Post-Nurture Email Sequence — CIB Non-Buyers After The Build

Audience: People who downloaded the Client Intelligence Brief, received the 5-email nurture sequence, and did NOT buy The Build Platform: MailerLite Timing: Email 1 triggers after April 22 (event is over) AND after nurture sequence is complete Goal: Keep the relationship alive, re-engage around results from The Build, introduce Practice Builders as an alternative entry Preceding sequence: Nurture sequence (5 emails, CIB to Build)

Email 1 — What Happened at The Build

Subject: What happened last week Send: April 24 (2 days after event)

Last week I ran The Build — 3 live sessions where practice owners installed Claude skills on their machines using their own client data.

Here's what I watched happen:

1 owner ran the Client Expansion Finder on a 14-client roster and found 6 conversations she'd been meaning to have. 2 of them were clients paying for 1 service who'd already asked about a second — months ago.

The Proof Engine session was different. Someone fed it a completed engagement and had a publishable case study, a testimonial request email, and a LinkedIn post in under 10 minutes. He said he'd been meaning to write that case study for a year. Took him longer to describe the engagement than it took the skill to produce the output.

And on the last day, a practice owner generated a scoped proposal with pricing, proof, and specific language — for a deal she'd been "thinking about" sending for 2 weeks.

The Client Intelligence Brief you downloaded works the same way. 1 skill, 1 input, structured output you can use immediately.

If you've been using it before client calls — reply and tell me what it's surfaced. I read every reply.

— Kathryn

Email 2 — More Than One Skill

Subject: The brief was just the first one Send: Day 3 (April 27)

The Client Intelligence Brief does 1 job well — it preps you for a client call in 2 minutes.

But call prep is 1 piece of running a practice.

There's the growth hiding in your existing client base. The completed engagements that never became case studies. Proposals that take 3 hours when they should take 30 minutes. Each of those is a separate skill — same approach, different problem.

I'm building a monthly membership where practice owners install 1 new skill every month, live, the same way The Build worked. Your data, your machine, built during the session.

It's called Practice Builders. Founding member pricing will be available soon.

If you want to hear about it first, reply with "interested" and I'll make sure you're on the list.

— Kathryn

Email 3 — Still Here

Subject: One thing you can do this week Send: Day 6 (April 30)

If the Client Intelligence Brief is still sitting in your downloads folder — here's a reason to run it today.

Pick your most important client call this week. The one where you need to show up sharp.

Open Claude. Upload the skill. Paste the last 3-5 emails from that client. Read what comes back.

Pay attention to the rolling items section. That's where the skill earns its keep — things that were mentioned or promised and never followed up on. Items that slipped between conversations without anyone noticing.

2 minutes of prep. 1 call where you walk in knowing exactly what to say.

That's all for now. I'll be in touch when Practice Builders is ready.

— Kathryn

Notes for Kathryn

Built by Kathryn Brown — Practice Builders