Late-Joiner Sequence — CIB Opt-in Within 3 Days of The Build
Audience: People who download the Client Intelligence Brief 3 or fewer days before The Build (April 17-20) Platform: MailerLite Timing: Replaces the standard 5-email nurture sequence (no time to run it) Goal: Deliver the Client Intelligence Brief + convert to The Build in a compressed window Note: These people skip the regular nurture. They get this instead.
Email 1 — Your Skill + The Build Starts Soon
Subject: Your Client Intelligence Brief is ready — and something starts [DAY] Send: Immediately after opt-in
Your Client Intelligence Brief is ready. Here's how to use it:
- Open Claude at claude.ai
- Upload the skill file (attached to this email / linked below)
- Paste 3-5 recent emails from one client
- Read what comes back
2 minutes. You'll get a structured brief covering rolling items, client priorities, risks, and a call playbook with specific language.
The Client Intelligence Brief is 1 skill. This [WEEKDAY], I'm running a live event where you install 3 more:
The Build — April 20-22, 12:00-1:30 PM Eastern
- Monday: Scan your client base for expansion opportunities — clients underserved relative to what you offer
- Tuesday: Turn a completed engagement into a case study, testimonial request, and LinkedIn post
- Wednesday: Generate a scoped proposal with your pricing, proof, and specific language attached
Same approach as the Client Intelligence Brief — your data, your machine, output you use that day. You build a Practice Brain first (6 documents about your practice) and every skill reads from it.
$47 for the founding run. You keep everything you build.
— Kathryn
Email 2 — Starts Tomorrow / Today
Subject: The Build starts tomorrow at noon Send: April 19 (day before Session 1) — or skip if opt-in IS April 20
Quick note — The Build starts tomorrow at noon Eastern.
If you used the Client Intelligence Brief and thought "I want more of this" — that's what The Build is. 3 sessions, 3 skills, all running on your real client data.
You'll need a Claude Pro account ($20/month at claude.ai) and about 30 minutes before Session 1 to build your Practice Brain — 6 documents about your practice that every skill reads from.
$47. You keep the skills forever.
— Kathryn
Notes for Kathryn
- MailerLite trigger: Set up an automation rule: if opt-in date is April 17 or later, route to this sequence instead of the standard nurture.
- Email 1 delivery: Make sure the Client Intelligence Brief download link or file is included — this email replaces the standard delivery flow for late joiners. Check that the CIB delivery page link is in here or that MailerLite sends the file directly.
- Email 2 timing: If someone opts in on April 20 (day of the event), they should only get Email 1 with the compressed pitch. Skip Email 2 — it's too late for "starts tomorrow."
- After The Build: Late joiners who don't buy should flow into the post-nurture sequence (Email 1 triggers after April 22). Late joiners who DO buy should flow into the buyer sequence starting at Email 1 (delivery email).
- [DAY] placeholder: Email 1 subject line says "[DAY]" — MailerLite can dynamically insert "Monday" / "Tuesday" / etc. based on send date, or you can set up 3 versions (one for each possible day).
Built by Kathryn Brown — Practice Builders