Website redesign — raised March 3, no update since STALE
Referral intro — promised Feb 14, never sent OVERDUE
Anxious about Q2 revenue. Hasn’t said it directly — but 3 of last 5 emails mention “tightening up.”
01 Open with the referral — acknowledge the gap
02 Reframe Q2 budget as a constraint to solve
03 Close with next-action commitment, not vague follow-up