type: work-plan status: active target: Meta ads live Monday April 6, 2026

The Build — Weekend Launch Plan

Goal: Meta ads live Monday morning, April 6. Budget: $20/day × 14 days (April 6-19) = $280

Saturday, April 45

Morning Block (after MicroMagnet session)

Claude builds:

1. Meta campaign setup guide — step-by-step, specific to THIS campaign, baby steps, zero jargon
2. thepracticebuilders.ai homepage — simple, CYP brand, links to The Build sales page

Kathryn reviews pages (30 min each, can go faster):

1. CIB opt-in page (wip/opt-in-cib.html) — this is where ads send traffic
2. Thank you page (wip/thank-you-cib.html) — post-capture, sells The Build
3. Sales page (wip/the-build-sales-page.html) — standalone, linked from emails + FB

For each: open the HTML locally, review, tell Claude what to fix. Once approved, it's ready for Convertri.

Afternoon Block

Kathryn sets up platforms:

1. MailerLite — create account if needed, create form for CIB opt-in, create automation triggers (new subscriber → deliver CIB, tag buyer vs non-buyer)
2. Stripe — create The Build product ($47), get payment link
3. Convertri — paste approved HTML into pages:

• thepracticebuilders.ai/cib (opt-in page)
• thepracticebuilders.ai/thank-you (thank you page)
• thepracticebuilders.ai/the-build (sales page)
• thepracticebuilders.ai (homepage)
• CIB delivery page (unlisted, linked from MailerLite email)

Connect the plumbing:

1. MailerLite form embed code → paste into opt-in page on Convertri
2. Stripe payment link → paste into thank you page + sales page on Convertri
3. MailerLite automation: new subscriber → sends CIB skill file download link

Sunday, April 56

Morning Block

Kathryn reviews email sequences:

1. Nurture sequence — 5 emails (wip/nurture-sequence-cib.md) → paste into MailerLite
2. Buyer sequence — 5 emails (wip/buyer-sequence-the-build.md) → paste into MailerLite

Set up automations in MailerLite:

1. Non-buyer trigger: CIB opt-in + no Stripe purchase after 24hrs → nurture sequence
2. Buyer trigger: Stripe purchase tag → buyer sequence

Midday Block

Facebook prep (page must look alive before ads run):

1. Review + post first 2-3 reactivation posts (wip/fb-reactivation-posts.md + wip/fb-post-images.html)
2. Update FB profile/about/bio (wip/fb-ig-profile-refresh.md)
3. Upload cover photo (wip/fb-cover-photo.html — screenshot to image, upload)

Afternoon Block

Meta Ads setup (using the setup guide from Saturday):

1. Confirm Meta ad account access / Business Manager
2. Create campaign in Ads Manager (following guide step by step)
3. Upload ad creative — 5 variations (wip/ad-creative-cib-batch-001.md + wip/ad-images.html)
4. Set targeting, budget ($20/day), schedule (start Monday morning)
5. Install Meta pixel on Convertri pages

End-to-end funnel test:

1. Click ad preview → lands on opt-in page
2. Submit email → receive CIB delivery email from MailerLite
3. Click through to thank you page → see Stripe payment button
4. Click Stripe link → payment page loads correctly
5. Check sales page loads independently

Monday Morning, April 67

1. Ads go live
2. Monitor first 24hrs — check spend, impressions, click-through, opt-ins

Critical Path (If Time Gets Tight)

Absolute minimum to launch Monday:

• CIB opt-in page live on Convertri ← ads point here
• MailerLite form capturing emails
• CIB skill delivered via MailerLite automation
• Thank you page with Stripe link
• Ad creative uploaded to Meta
• Campaign configured and scheduled

Can wait until after launch:

• Homepage (root domain can redirect to /the-build temporarily)
• Full email sequences (start with just CIB delivery email, add nurture/buyer within first 48hrs)
• FB reactivation posts (nice-to-have before launch, not a blocker)
• FB profile refresh (nice-to-have)

Dependencies Checklist

• [ ] MailerLite account active
• [ ] MailerLite form created
• [ ] MailerLite automations configured (CIB delivery, nurture, buyer)
• [ ] Stripe product created ($47)
• [ ] Stripe payment link generated
• [ ] Meta ad account confirmed
• [ ] Convertri pages published (opt-in, thank-you, sales, delivery, homepage)
• [ ] Meta pixel installed on Convertri
• [ ] Funnel tested end-to-end
• [ ] First 2-3 FB reactivation posts live
• [ ] Ad creative uploaded to Meta
• [ ] Campaign scheduled for Monday