| 1 | Sales copy (markdown) | QC'd, final | wip/the-build-sales-copy-draft.md | Copy QC + Sentence Editor passed. Market Drivers + Competitive Positioning + Haynes qualification order applied. |
| 1a | Sales page HTML (thepracticebuilders.ai/the-build) | uilt, | wip/the-build-sales-page.html | CYP brand, Convertri-ready. Stripe link placeholder needs replacing. Scroll reveal, responsive, compliance footer. |
| 2 | CIB delivery page (unlisted, email-linked) | , needs Kathryn review | wip/client-intelligence-brief.html | CYP brand. Download button (Cloudinary link). "What's Next" links to The Build. Full CYP footer. Scroll reveals. Convertri-ready. Unlisted — linked from MailerLite email only. |
| 2a | CIB opt-in page (thepracticebuilders.ai/cib) | Live MailerLite form embeddedRebuilt v4, needs Kathryn review | wip/opt-in-cib-v.html | Full rebuild from design brief (Taki + Cole patterns). Two-column hero with sticky MailerLite form. Bottom CTA scrolls to form. Brand-neutral (no LLM names). CYP inline styles. Meta-compliant footer. 6-lens compliance passed. Redirects to cib-thank-you on submitform panel. Two email capture points (hero + bottom). Linda Stapf testimonial. First name + email fields. "Works with any large language model" + full list. CYP homepage inline styles. Meta-compliant footer. Supersedes v1-v3. |
| 2b | CIB thank you page (thepracticebuilders.ai/cib-thank-you) | RebBuilt, compliance review pendingneeds Kathryn review | wip/cib-thank-you.html | Post-capture page. Confirms CIB delivery, bumps to The Build ($47). Brand-neutral (no LLM names). CYP inline styles. Meta-compliant footer. noindex/nofollow. Practice Brain explained. Walk-away list. Supersedes thank-you-cib.html. |
| 3 | Practice Brain skill | Built, needs Kathryn review | wip/practice-brain-skill.md | 6-section interview → 6 .md documents. Claude-first. Dictation recommended. License includedrebuild om dein rief. Tocolumn hero ith sticy . Supersedes v1v. |
| 3a | Practice Brain quick start | Built, needs Kathryn review | wip/practice-brain-quick-start.md | Setup guide for Claude only. Claude Pro required. Tips section. |
| 4 | Nurture email sequence (5 emails) | Built, needs Kathryn review | wip/nurture-sequence-cib.md | CIB non-buyers → The Build. 5 emails over 9 days. Copy QC + FTC compliance passed. Claude-first. Each email links to sales page. |
| 5 | Buyer email sequence (5 emails) | Built, needs Kathryn review | wip/buyer-sequence-the-build.md | Post-purchase. Delivers Practice Brain (Email 1), previews sessions, nudges completion, sends Zoom link. Copy QC passed. Claude-first. Zoom link placeholder needs replacing. |
| 6 | Facebook reactivation posts (5) | Built, needs Kathryn review | wip/fb-reactivation-posts.md | 5 posts (3 value, 1 Claude skills, 1 optional Build announcement). VIP /organic framework. Copy QC passed. Voice.md applied. Posts 1-3 pure presence, no CTA. Post 5 conditional on engagement. IG cross-post notes included. |
| 6a | FB post images (5) | Built, needs Kathryn review | wip/fb-post-images.html | HTML quote cards, one per post. CYP brand. 1080x1080 (screenshot at 2x from 540px render). Teal/cream alternating. |
| 7 | FB + IG profile refresh | Built, needs Kathryn review | wip/fb-ig-profile-refresh.md | Bio/about copy, action button, IG bio (150 chars). CYP brand. Copy QC passed. |
| 7a | FB cover photo | Built, needs Kathryn review | wip/fb-cover-photo.html | HTML, 820x312. CYP brand. "Practice Builders" + tagline + URL. Mobile safe zone verified. Screenshot to upload. |
| 8 | Ad creative (5 variations) | Built, needs Kathryn review | wip/ad-creative-cib-batch-001.md | 5 ads, 5 distinct angles (time sink, things slipping, Claude power user, relationship erosion, proposal prep). Hook-length verified (123-135 chars). Meta policy + FTC + Copy QC passed. Headlines (3 per ad). Testing notes + budget guidance. VIP /ads framework. |
| 8a | Ad images (5 ads, 1:1 + 9:16) | Built, needs Kathryn review | wip/ad-images.html | HTML, all 5 ad images in both square (1080x1080) and vertical (1080x1920). CYP brand. 5 styles: graphic, lo-fi, authority, pattern interrupt, UGC. Screenshot to upload. |
| 9 | Post-Build email sequence (5 emails) | Built, needs Kathryn review | wip/post-build-sequence.md | Post-event for buyers. Reinforces usage rhythm, introduces Practice Builders ($97/mo) + Advisory OS path. Copy QC passed. Placeholders: Practice Builders link, founding rate close date. |
| 10 | Post-nurture email sequence (3 emails) | Built, needs Kathryn review | wip/post-nurture-sequence.md | CIB non-buyers after Build event. Social proof from event, re-engage, introduce Practice Builders. Copy QC passed. Swap in real attendee outcomes after event. |
| 11 | Late-joiner sequence (2 emails) | Built, needs Kathryn review | wip/late-joiner-sequence.md | Replaces nurture for opt-ins within 3 days of event. Compressed delivery + Build pitch. Copy QC passed. |
| 12 | No-show sequence (3 emails) | Built, needs Kathryn review | wip/no-show-sequence.md | Buyers who attended 0 sessions. No guilt. Offers next cohort credit or Practice Builders membership. Copy QC passed. Requires manual attendance tagging after each session. |
| 13 | Meta campaign setup guide | Not started | — | Step-by-step for Kathryn |
| 14 | thepracticebuilders.ai homepage | Rebuilt v2, compliance review pending | wip/homepage-practicebuilders-v2.html | Full inline-style rebuild from CYP golden example. Brand-neutral (no LLM names). Meta-compliant footer with testimonial context disclaimer. Launch pricing (no cohort). Testimonials from advisory work with explicit disclaimer. Supersedes homepage-practicebuilders.html. |