The Dead List Calculator
3 inputs. Your specific numbers.
Under 90 Seconds

You know how much you spend to find new prospects. You probably don’t know how much revenue is sitting in conversations that already happened and went quiet.

This calculator puts those two numbers side by side — so you can see what your silence is actually costing relative to what you’re spending to replace it.

Your Silent List
People who went quiet in the last quarter
No-shows, ghosted proposals, past clients who drifted, referrals that fizzled, inquiries that went nowhere. Count all of them.
contacts
Average value of a first-year client engagement
Your typical first-year fee per client. If it varies, use the midpoint.
$ per client
What you spend per quarter on marketing and acquisition
Ads, content, networking costs, sponsorships, referral fees — everything you pay to find people who don’t already know you.
$ per quarter
The Recovery Question
Expected recovery rate with matched follow-up
Industry average with barrier-matched messaging is 15–25%. Generic “checking in” recovers 3–5%.
20%
Conservative (10%) Aggressive (40%)