DM Sequence — Referral Activator

Trigger: Comments REFER on LinkedIn post
Delivery: Link to thepracticebuilders.ai/referral-activator
Sequence: 3 messages over ~7 days

DM 1 — Delivery

Send: Within a few hours of comment

Hey [Name] — thanks for commenting. Here's the skill:

https://thepracticebuilders.ai/referral-activator

That page has the skill file, setup instructions, and tips for getting the best output.

When you run it: paste email threads from 3-5 different clients. The skill reads the relationship signals and tells you who's ready for a referral conversation right now — and writes the message for you.

Can you do me a favor? Reply back and let me know you were able to download it and add it to Claude.

— Kathryn

DM 2 — Check In

Send: 3 days after DM 1 (skip if they already replied)

Hey [Name] — did you run it on a few client threads yet?

The thing that makes the messages work is that each one references something specific from the emails — a win they mentioned, a peer they brought up. Nothing generic. You couldn't send the same message to two different clients.

Curious who came back as referral-ready for you.

DM 3 — Bridge

Send: 4 days after DM 2 (or when they reply)

This is the last of the 5 skills I built for practice owners. If you missed any of the earlier ones — Client Intelligence Brief, Hidden Revenue Scan, Scope-to-SOW Converter, or Content-from-Delivery — they're all free on the same page.

Each one handles a different part of running a practice. Together they cover client prep, revenue discovery, proposals, content, and referrals.

Which one's been most useful so far?

Notes

DM 1 highlights the personalized messages. "Tells you who's ready and writes the message for you" — the ready-to-send message is the feature that makes this more than a scoring tool.
DM 2 uses the personalization as the hook. "It picks up on specific things from the emails" — seeds curiosity to actually run it. "Did any land as HOT?" invites a reply.
DM 3 is the series closer. No bridge to a next skill — this is Skill #5. Instead, it wraps the full series and asks which skill was most useful. That question opens a conversation about their practice, which is the real goal.
No sell in DMs. Relationship building only. The "which one's been most useful" question surfaces what they care about — that's diagnostic information for a future conversation.
If they reply to DM 1 or 2 — have a real conversation. Skip the remaining sequence and engage directly.