LinkedIn Post — Content-from-Delivery
Skill: #4 of 5 — Content-from-Delivery
Type: Tool handraiser (comment EXTRACT to receive)
Hook strategy: List format — forces "See More" click. Three aspirational outcomes the reader wants.
Lesson from Posts #1-3: "Claude skill" in line 1 drove comments on Post #1 and #3. This post leads with outcome (what you extract) instead of maker identity — testing whether the list hook outperforms the "I built" opener.
V1 — DRAFT
What I extract from every client engagement:
- 3 pieces ready to publish
- A proof story I can reference for months
- The next problem to solve for someone like them
Most practice owners finish a project and the outcome disappears into their notes.
Maybe a few emails.
Maybe a final report nobody opens again.
6 months later you're on a sales call trying to reconstruct a result you lived through firsthand.
I started doing something different.
Every time I finish a piece of client work, I run it through 3 questions before I close the file.
1/ What changed between day one and the last session?
How their operation shifted — not what I handed over.
2/ What would a prospect recognize about this starting point?
The situation matters more than the solution.
A practice owner reading this should think "that sounds like my Tuesday."
3/ What did this prove that I can point to again?
A pattern with a number attached — something I can reference the next time someone asks "how does this actually work?"
I've built 20+ tools, guides, and diagnostics this way.
Every one started as finished work I almost let disappear.
The raw material was sitting in my notes.
I turned this process into a free skill.
Paste what happened.
Get 3 ready-to-publish pieces back in under 3 minutes.
Comment EXTRACT and I'll send it to you.
Kathryn Brown — Advisory OS
Claude skills for professional services practices.
One skill at a time. Deployed, not taught.
~185 words before signature.
Teaching Story — Available
Ruben/Crulliance engagement (anonymized): 60-client accounting firm, new accounting manager hired with no system to run, 9 builds in 8 weeks. Owner now reads a 5-minute snapshot instead of stepping into the process. Full test output in 04-content-from-delivery-test-output.md.
Usable detail: "I finished an 8-week engagement with an accounting firm. 9 builds. The owner told me he felt immediate relief the first time he read a snapshot instead of orchestrating the process himself. That engagement had 3 posts sitting inside it. I would have lost all 3 if I hadn't run the extraction."
Hook Analysis — Why This Structure
Posts #1 and #3 (comments): "Claude skill" in line 1. Maker identity + trend signal. Worked.
Post #2 (0 comments): Problem-first hook. "Claude skill" buried. Failed.
Post #4 (this draft): List hook — "What I extract from every client engagement:" Three outcomes listed. Testing whether a list of aspirational outcomes outperforms the maker identity opener.
- "What I extract" — first person, active verb. Positions Kathryn as someone who has a system.
- Three list items — each is something the reader wants. Forces "See More" because LinkedIn cuts at 3 lines.
- No "Claude skill" in hook — deliberate test. If this post underperforms #1 and #3, the lesson is: "Claude skill" must be in line 1 regardless of hook format.
Image — Handraiser Visual
Same visual system as Skills #1-3. Screenshot at 1080x1350 (4:5 portrait).
Free Claude Skill
Content-from-Delivery
Paste a finished engagement. Get 3 posts back.
Describe what you delivered — bullet points work
▼
1
The Pattern Post
The systemic issue your prospect will recognize
2
The Before/After Post
Where the client started vs. where they landed
3
The Capability Post
What was built and now runs without the founder
3 minutes
Comment below to get it free
EXTRACT
Advisory OS
Production note: Screenshot at 1080x1350 (4:5 portrait). Same brand palette (#0a0a0a background, #b79d64 gold, #1a1a1a rows). Contrast-boosted text (labels #f0ead8, descriptions #ccc, borders #444). Output rows use outcome-oriented labels — "The Pattern Post" not "Step 1: Extraction."
Series Connection
Skill #1 → #2 → #3 → #4 throughline:
- #1 Client Intelligence Brief: See what's happening with clients you already have.
- #2 Hidden Revenue Scan: Find money hiding in relationships you already have.
- #3 Scope-to-SOW Converter: Close the opportunity you already have.
- #4 Content-from-Delivery: Turn the work you already did into content that attracts the next client.
Each skill reveals what's already there. #4 closes the loop — the delivery becomes the marketing.
DM 3 tease for Skill #5: "Now you've got content from the work you already did. The next question is — which clients would send you a referral this month if you knew what to say?"