LinkedIn Post — Scope-to-SOW Converter

Skill: #3 of 5 — Scope-to-SOW Converter
Type: Tool handraiser (comment PROPOSAL to receive)
Hook strategy: Claude skill first — leads with maker identity + series continuity. "Claude skill" in line 1.
Lesson from Post #2: Post #1 had "Claude skill" in the hook = 5 comments. Post #2 buried it at paragraph 7 = 0 comments. This post puts it in the first sentence.

V1 — DRAFT

I built another free Claude skill for practice owners. This one turns a prospect conversation into a statement of work — scoped, priced, ready to send. Most proposals die between the call and the send. Great conversation on Tuesday. "I'll get you something this week." Friday arrives and you're reconstructing the conversation from memory on a Sunday night. The skill eliminates the gap. Paste your call notes, email thread, or voice transcript. Answer one question about what you charge. Get back a six-section proposal: → Opening that uses the prospect's own words — the SOW starts where they started → Deliverables scoped to what they described, with completion criteria → Investment tied to their problem, not your rate card → Scope protection notes — top 3 creep risks before the engagement starts I've scoped hundreds of engagements for advisory practices. The pattern is the same: the conversation was strong, the follow-up was slow, and the prospect moved on. The proposal takes three minutes. The one it replaces takes a weekend. It's called the Scope-to-SOW Converter. I'll send it to you for free. 1. Connect with me (so I can DM it) 2. Like this post (so other practice owners find it) 3. Comment PROPOSAL below

Kathryn Brown — Advisory OS
Claude skills for professional services practices.
One skill at a time. Deployed, not taught.

~195 words before signature.

Teaching Story — Status

PLACEHOLDER: Current authority line ("I've scoped hundreds of engagements for advisory practices") works but is generic. Once you test the skill on a real prospect conversation, replace it with specifics:

Template: "I tested it on [what you pasted]. [X] sections. The scope protection notes caught [specific creep risk you recognized]. The opening context quoted something the prospect said that I'd already forgotten."

What makes it work: The "scope protection" surprise is the "how did I not see that" moment — the skill anticipates creep risks the user wouldn't have documented on their own. That's the detail that makes people comment.

Hook Analysis — Why This Structure

Post #1 (5 comments): "Everyone's building Claude skills right now." — Claude skill is words 4-5. Reader identity + trend. Worked.

Post #2 (0 comments): "Most practice owners look for new revenue in their pipeline." — Claude skill doesn't appear until paragraph 7. Problem-first hook. Failed.

Post #3 (this draft): "I built another free Claude skill for practice owners." — Claude skill is words 5-6. Five things working in one line:

"I built" — maker identity. Kathryn builds things, doesn't share tips.
"another" — series signal. Creates FOMO for people who missed #1 and #2. Creates continuity for people who saw them.
"free" — removes friction. The word "free" in line 1 keeps scrolling fingers from bouncing.
"Claude skill" — the trend/identity signal that the Practice Builders ICP self-selects on.
"practice owners" — ICP callout. "This is for me."

Line 2 does the job immediately: "This one turns a prospect conversation into a statement of work — scoped, priced, ready to send." By line 2 the reader knows: (1) what it does, (2) what the input is, (3) what the output is. No ambiguity. No need to read further to understand the offer.

Image — Handraiser Visual

Same visual system as Skills #1 and #2. Screenshot at 1080x1350 (4:5 portrait).

Free Claude Skill

Scope-to-SOW Converter

Paste a prospect conversation. Get a sendable proposal.

Paste call notes, email thread, or transcript

▼

Their Words Back to Them

What they said they need, how urgent it is

The Right Thing to Propose

Service type and tier, matched to the conversation

What's In, What's Out

Named deliverables with clear boundaries

The Proposal

Formatted, priced, ready to send today

Scope Creep Protection

3 risks that'll surface later, with boundary language

Ready or Not

What's solid vs. what to verify before hitting send

3 minutes

Comment below to get it free

PROPOSAL

Advisory OS

Production note: Screenshot this HTML mockup at 1080x1350 (4:5 portrait). Same brand palette (#0a0a0a background, #b79d64 gold, #1a1a1a rows). Contrast boosted: section labels bumped to warm cream #f0ead8 at 12px/500 weight (were gold 11px/400 — too small and blended with the numbers). Description text #ccc (was #999). Borders #444 (were #333). "Free Claude Skill" label #999 (was #6a6a6a). Posts #1 and #2 images need the same text brightness fix. "3 minutes" (not 2) because the setup question adds 30 seconds.

Series Connection

Skill #1 → #2 → #3 throughline:

#1 Client Intelligence Brief: See what's happening with clients you already have.
#2 Hidden Revenue Scan: Find money hiding in relationships you already have.
#3 Scope-to-SOW Converter: Close the opportunity you already have.

Each skill reveals what's already there. #3 is the action step — the conversation happened, the skill writes the proposal.

DM 3 tease for Skill #4: "You just sent a proposal in three minutes. When you close that deal and deliver — the next skill turns that delivery into content that brings in the next client."