DM Sequence — Hidden Revenue Scan
Skill: #2 of 5 — Hidden Revenue Scan
Trigger: Comment "REVENUE" on LinkedIn post
Sequence: 3 messages over ~7 days
Goal: Deliver skill → get them to run it → bridge to Skill #3
DM 1 — DELIVERY
Send: Within hours of comment
Hey [Name] — thanks for commenting. Here's the skill:
advisoryos.ai/hidden-revenue-scan-skill
That page has the skill file, setup instructions, and everything you need. Takes about 2 minutes to install.
It'll ask you 5 quick questions about the engagement, then you paste 3-5 emails from one client. Use the raw emails — not summaries.
The upgrade scripts section writes ready-to-send emails for every opportunity it finds.
Can you do me a favor? Reply back and let me know you were able to get it installed.
— Kathryn
Purpose: Deliver skill + mention setup simplicity + ask for confirmation (engagement signal).
DM 2 — CHECK IN
Send: 3 days after DM 1. Skip if they already replied with results.
Hey [Name] — did you run it on a client yet?
The invisible work section is the one that surprises people. It finds work you're doing that isn't billed — between-session support, strategic thinking in email, coordination you absorbed. Once you see the list, you can't unsee it.
Curious what it surfaced for you.
Purpose: Highlight the most surprising output section (invisible work audit). Give them a reason to run it even if they haven't. Invite reply.
DM 3 — BRIDGE
Send: 4 days after DM 2, or when they reply with results.
That scan is the 2nd of 5 skills I'm building for practice owners. Each one handles a different blind spot.
Next one takes a conversation with a prospect and turns it into a scoped proposal — the kind that usually takes a weekend to write. The skill does it in minutes.
Drops in about a week. Want me to send it when it's ready?
Purpose: Name the series. Tease Skill #3 (Scope-to-SOW) with the pain it solves. Permission ask to stay in DMs.
Sequence Strategy
Key differences from Skill #1 DM sequence:
• DM 1 highlights "upgrade scripts" as the hook section (Skill #1 highlighted "call playbook")
• DM 2 leads with invisible work audit instead of a test result story — this is the section that surprises people most
• DM 3 teases Skill #3 (Scope-to-SOW) — continues the bridge pattern
If they reply to DM 1 or 2, respond naturally and adjust or skip remaining sequence. The goal is conversation, not automation.
If they mention Skill #1, send them the link: advisoryos.ai/client-intelligence-brief-skill. The two skills read the same emails with different lenses — pairing them is the deeper experience.
No Intensive pitch in DMs. The DM sequence builds the relationship. The Intensive pitch comes via email and LinkedIn posts later in the campaign.