type: campaign-asset status: draft-for-kathryn — founding cohort offer + launch email date: 2026-07-02 owner: Piper (offer) + Sloane (copy) source: reference/offers/practice-builders/brief.md (ICP, format, price), decisions/2026-05-17-practice-builders-membership-model.md (Month-1 = Client Acquisition System) note: STATUS lives on the KHB board, not here. This is the offer + email to launch the first paid cohort to the existing list.
Founding Cohort — The Client Acquisition System
The decision (2026-07-02)
- First paid cohort. Topic: Client Acquisition System (Month-1 system from the membership model — Pipeline Review + Follow-Up + Diagnostic Call Prep + Referral Ask). Highest revenue impact, already spec'd.
- Founding price $297 (charter, first cohort only) → $497 thereafter.
- Sold as a LIST pitch (broadcast to existing SLO/CIB buyers), NOT a funnel rung. No collision with OTO2 — the funnel drops buyers on the list; this is the next thing pitched to the list.
- 4 live build-along sessions over 30 days. They install on their own machine during the sessions. Recorded.
- Completion is the promise — the answer to "I bought the skills and never deployed them."
The offer (what they get)
- 4 × ~90-min live build sessions over 30 days
- The Client Acquisition System installed on their data, their machine — running by day 30
- Session recordings + the system assets
- The founding price locked
Timing (decided 7/2 — worked around the TPC retreat)
- Kathryn out 7/9–7/19 (hosting TPC retreat). No launch during the blackout.
- Enrollment opens Mon 7/20 (back from retreat), ~1 week window → closes ~Sun 7/27.
- Cohort: 4 weekly live sessions, ~Wed 7/30 → 8/20 (day adjustable to Kathryn's calendar).
- This week (before 7/9): finalize send-ready assets — checkout link, session dates, email — so launch is one click on 7/20.
Kathryn confirms (only two things — everything else is set)
- Session day (proposed: Wednesdays 7/30, 8/6, 8/13, 8/20 — move if it clashes)
- Cap or open? (a number of spots, or open founding enrollment)
LAUNCH EMAIL (broadcast to the list — paste into MailerLite)
Subject: You have the skills. Let's install the system. Preview: 30 days, four live sessions, one system running in your practice.
Hi [First name],
When you grabbed the 52 Skills, you got the tools. For most people, that's where it stops — the tools sit in a folder, and the practice runs exactly like it did before.
That's not a knowledge problem. It's a bandwidth problem. You already know what needs to happen in your practice. It just hasn't gotten built.
So I'm running something new, and you're getting first access to it.
The Client Acquisition System — Founding Build Cohort.
Over 30 days, in four live build-along sessions, we install one system into your practice: the one that runs your pipeline. It reviews who's in it, drafts your follow-ups, preps your calls, and surfaces the referrals you've already earned — on your data, on your machine.
Not a course. Not homework you'll abandon. You build it with me, live — and by day 30, it's running.
- Four live sessions (90 minutes each), all recorded
- You install during the session — you leave each one with working infrastructure
- Built on your actual practice, not a generic template
This is the founding cohort, so you get the founding price: $297 — it moves to $497 after this first round. We start the week of July 28.
If you've been meaning to actually deploy this stuff instead of collecting it, this is the room to do it in.
[ Join the founding cohort → ]
— Kathryn
P.S. First cohort only at $297, and [it's capped at X / enrollment closes ___]. If it's on your radar, grab your spot now.