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Source: business/marketing/campaigns/practice-builders-workshop/workshop-skeleton.md

Practice Builders Workshop: The 90-Second Pipeline™

Status: Skeleton — ready for iteration Date: June 3, 2026 — 11:45am–1:15pm ET (noon start, 15 min buffer each side) Framework doc: practice-builders-framework.md (same folder)

Funnel Architecture

Email announcement → Sales page ($17 purchase) → Post-purchase: Zoom link + pre-work

Positioning

This is not a demo. We build together.

You bring real names from your pipeline. We build The 90-Second Pipeline™ — live, with your data — and you leave with something you made that you can use. Not a recording to rewatch. Not a template to fill in later. Something you built in the session.

This is what the membership looks like — one build session, real output. Today is the first piece. The membership goes deeper across all nine.

Format

Pre-Work (Delivered Post-Purchase with Zoom Link)

After purchase, buyers receive:

  1. Zoom link — https://us02web.zoom.us/j/86209080156?pwd=eSiZQ4wVT05NLBODWrenacxBpeVrQU.1
  2. Pre-work instructions:

That's it. No prep beyond your real data.

Agenda

Opening — The Framework (10 min)

Every practice owner has three problems:

  1. A product problem — you can't define what you sell clearly enough to price it, scope it, and stop giving it away.
  2. A pipeline problem — you don't have a way to generate leads that turn into clients on a regular basis.
  3. A process problem — you have trouble delivering consistently without everything running through you.

Show the WIN / DELIVER / GROW framework:

DomainWhat It SolvesThe 3 Segments
WINThe pipeline problemThe 90-Second Pipeline™ · The One-Page Close™ · The Proof Engine™
DELIVERThe process problemDay One Done™ · Never Wing It™ · Never Go Dark™
GROWThe product problemThe Scope Lock™ · Never Lose a Client™ · Educate & Delegate™

"You need all three working to have a business. Today we're building one piece of WIN — The 90-Second Pipeline™. You'll see the full map. We'll build one piece of it together."

The Build (30 min)

Step 1 — Load the pipeline (5 min) Everyone enters their 5-10 names into the workspace. Name, relationship, last contact, status.

Step 2 — Run the Pipeline Review (10 min) The system reads the entire pipeline at once. It:

Walk through the output. Point out what it did that a single prompt can't — it looked at the whole pipeline and made different calls for different people.

Step 3 — Generate the Follow-Up Strategy (10 min) Pipeline Review's output feeds directly into the follow-up. The system:

"The review told you WHO. The follow-up tells you WHAT TO SAY. That's what a system does — one step feeds the next."

Step 4 — Trigger Referral Asks (10 min) The system identifies which contacts are ready for a referral ask — and writes the ask. The system:

"You didn't have to guess who to ask. The system looked at every relationship and identified the ones where a referral ask makes sense right now."

Step 5 — Name What Just Happened (5 min) "Look at your screen. You have a prioritized pipeline, personalized outreach, and referral asks for every name on your list. That's The 90-Second Pipeline™ — three skills wired together. The first piece of WIN."

"The membership builds all nine. Each one deepens through four levels. Today you built Level 3 — Delegate — of one piece."

Q&A (10 min)

Real questions from the build. Keep it tactical — "how do I adjust this for my practice type?" is gold. Redirect theory questions.

The Offer (10 min)

The bridge: "What we just did — that's what the membership is. We build together. Each month we go deeper on a different piece of the framework. Your data, real output you use. Each build connects to the others."

The four levels: "Today you built Level 3 — Delegate. You wired three skills into one system. The membership takes each piece through all four levels:

  1. Structure — Document how you do it. Make it repeatable. Manual but consistent.
  2. Streamline — Build a skill so you don't start from scratch. Run it, get output.
  3. Delegate — Wire skills into a system. One input, multiple outputs. (That's what we did today.)
  4. Autonomous — The system runs itself. You get results, not requests."

What the membership includes:

Pricing:

"What you built today is yours. The membership is for people who want to keep building."

Walk-Away Value

Every attendee leaves with:

  1. Something they built with their own data — not a template, not a demo recording
  2. A prioritized pipeline, personalized outreach, and referral asks they can send tomorrow
  3. The WIN / DELIVER / GROW framework — they see the full map and where today fits
  4. The experience of building with Kathryn — that's what the membership feels like

Conversion Levers

Open Questions